Category: blogging

A Long Day, and my Exhaust

Actually, it’s been 2 long days. I’m on a task that’s critical to our partner program and strategy. Why we’re doing what we’re doing and not out buying companies is making more sense to me every time we speak to analysts. Look for more on this topic in a couple of days. I’m hoping the analysts out blog me on this.

Between that and trying to fix the template on my blog site, it’s been a long couple of days. Although I didn’t realize it, my blogs are longer than I imagined, so I picked a different template that will allow for more text to be read on one screen. While doing this, i messed up all my RSS feeds and links and it took a day to fix. The good news is Ed Brill found it for me and I fixed it. The real good news is that he agreed to an interview, so I can’t wait to get that out as it seems the interviews are well received.

Now for the lighter side. My wife borrowed my truck to help a friend move. I recently had to replace the exhaust and being the Redneck that I am, I bought the loudest one I could find. The mechanic told me, “you won’t be sneaking up on anyone now”. Anyway, my wife’s friend completes the story and makes my day when my wife started up the truck to leave. Her friend says, you’re exhaust is really loud, maybe it’s broken. Life was good at that moment for me.

I know the New Yorkers deduct IQ points from southerners for stuff like this, but this goes back to an earlier post on why it’s good to be a guy. We get to play with toys all our life.

IBM analyst relations, who are we? – Nancy Riley

I’d like to point out that Jacqueline Bisset got this picture of Nancy before plastic surgery as the model for the doctor to work towards.

I’ve worked with Nancy longer than all but two other people at IBM. Our paths crossed in PR and AR, Networking and Software. We have a good working relationship that is based on the trust that when either one of us is on the job, we have confidence that it will get done right, without much intervention.

As with the other interviews, I don’t edit the answers so you hear it from the person as is.

What is your job title (and what does that really mean as far as your job)?
Manager, WebSphere Analyst Relations — I manage a team of seven analyst relations professionals who interface with analysts who cover the application integration middleware space. Our product areas include SOA, ESB, web services, application server, integration, business process management, mobile middleware, and industry solutions based on middleware.

Some work experience that you want to tell?
My background is in communications and I’ve held lots of different comms roles in IBM, including marketing comms, field/internal comms, event planning, public relations and analyst relations. My previous job was as a PR manager, representing networking, security and e-commerce software products. My first job at IBM — and probably my most fun job ever — was developing marketing programs to sell computers to college students. We went to Daytona Beach for spring break and tossed IBM-logoed frisbees on the beach. Talk about job satisfaction!

How do you describe what you do?
We’re responsible for maintaining and promoting positive interactions with analysts and often that means putting them in touch with subject matter experts or supplying product information. We help the IBM teams distill their information and package it in ways that make it easy for analysts to digest, so that they in turn can advise their clients about our products. We hire analysts to help us refine our product and marketing strategies to make them understandable to all different sorts of customers.

When I tell my relatives what I do, I just say I work really long hours but I get to go to conferences at nice hotels and leave it at that.

What are good things about your job?
I work with a great team. I love the interaction with analysts — we learn a lot from them and it truly helps shape our product and marketing strategies. I get to be in meetings with a lot of really smart people. I like being able to influence the thinking of an analyst who maybe doesn’t think our products are as great as we think they are. Did I mention that I work with a great team? : )

What are things you would change?
As with any large company, sometimes we get bogged down in the internal bureaucracy and politics. Metrics reporting kills me. The number of internal meetings I have to attend kills me. We are often the first out the door with new announcements because we have to brief analysts well in advance of the official announcement, and it’s always a lot of last-minute thrashing. I would make it illegal to create a Powerpoint presentation that’s more than 20 pages and/or greater than 5 MB. (I can dream, right?) I would also have more in-person interaction, both with analysts and IBMers; we spend WAY too much time on conference calls.

Name a funny analyst story.
I’ve been around a long time, so permit me two funny stories.
(1) I was project managing an analyst briefing hosted by the IBM chairman. The meeting was being held at the very lovely Four Seasons Hotel in Toronto. After an exhausting day, I collapsed into bed around midnight. At 2 am, the fire alarm went off. I jolted out of bed, threw on some clothes and shoes, and headed down 30 flights of stairs. About half-way down, I realized I had two different shoes on and hoped I wouldn’t see anyone I knew when I got to the lobby. When I got to the lobby, I found I was WAY overdressed because most everyone else — including MANY of the analysts attending our meeting — were there in their plush Four Seasons bathrobes. It was so hard to maintain a professional demeanor when what I really wanted to do was crack up at seeing all those analysts in their bathrobes! Wish I’d had a camera — would be great blackmail…

(2) I was hosting two analysts at a strategy planning meeting at an IBM site. Since we were all staying at the same hotel, I drove them to and from the meeting. On the way back to the hotel after the meeting, not only did I get lost, I got a speeding ticket (but come on, I was doing like 46 in a 35 mph zone). I tried to explain to the officer that I was lost, didn’t know the speed limit, etc, all to no avail. To their credit, the analysts were very sympathetic (and said I should submit the ticket on my expense account).

Describe an analyst win situation for you.
It’s always a great feeling to see an analyst quoted in the Wall Street Journal (ok, CNET is cool, too) with a really pithy and positive quote about our products. That’s something I can show my mom to prove to her what a great job I’m doing.

Describe an analyst disaster for you. (no names)
I’ve given out wrong telecon numbers more times than I care to remember. I’ve scheduled back to back calls with the same number and passcode so that caller #2 arrives on the line before we’re finished with caller #1. I’ve sent the wrong presentation. I’ve introduced people by the wrong name. They’re all just minor disasters though, right?

What would you like the analysts to do differently, suggestions of what would help both sides maybe.
I’d really love for them to schedule a conference in Maui. Aside from that, I’d like more turnaround time on the reports they send us for fact-checking. I’d like “group rates” from the larger firms when we’re engaging multiple analysts for consulting. I’d like easier rules for quoting analyst content in presentations and collateral. I’d like all of them to be as cool as James (let’s see if he reads this).

Any thing else I missed you want to say?
Considering that there are less than 200 people in our company of 300,000+ who do what we do, we should all feel very privileged to do this job! I know that’s hard to remember sometimes, but we are on the cutting edge of what’s going on with IBM Software and that alone can be a very cool thing!

What I was going to blog about today, only to get messed up

I had planned on blogging today about the IBM/RedHat Emerging Markets announcement today Businessweek , but that’s gonna get covered in the press. Move on from that one.

As I was reading the news, I saw this comment, Oracle “continues to fail, will continue to fail, and we’re going to help them in every way we can,” Bill McDermott, chief executive of SAP’s North American unit. I was thinking, here’s a potential rant. How the heck does he know whether it will fail or not? Is he a blowhard? Is he a good soapboxer? Is he looking for some spotlight? Actually, it reminds me a lot of political speech where you can call your opponent a collie molester and then he/she has to defend that they don’t molest collies while digging a huge hole.

So now I’m up to two subjects and I’m debating two blogs or a catch all for news today. Or I could just link to them via del.icio.us.

Here’s where my day went bad. My pal Jblog , writes today about how google blog search is and that he found his own blog.

Ok, I’m hooked, I googled my own blog and found four other blogs with the same name as mine. I’ll save myself the trouble of linking to them, you can play with Google Blog Search.

I thought I had sort of a creative name, only to find out that I’m late to the party once again, without a gift. Some of the other delusions were pretty good reads. I’ve got work to do.

So I rumble a few subjects through my mind to post about during the day to try and be witty, or humorous, or perhaps insightful (don’t worry, one day I will be) and right before I blog, any thoughts of having a original or imaginative name are shot down like I had the Red Baron on my tail.

Well, at least I got some new baits from Manns Bait Company which they’ve asked me to test this weekend. Think I’ll go fishing and stop crying about my blog. By next post, I’ll have decided on a single subject that readers can go away from with a modicum of content.

Dell Hell – the power of blogging

This is not news to real bloggers, but it struck me a couple of ways what it’s like out there.

First, it’s tough to be #1. Dell has been number one for a while in the PC space. It’s tough to get to be #1 at anything, then it’s tough to stay there. Everyone shoots at #1, from football to business to retail. Those shots come in the form of paradigm shifts to sniping. Worst of all, it can come from within….What’s the saying? A house divided against itself can’t stand? Think it goes something like that.

Here’s a paradigm shift. Blogging. Jeff Jarvis BuzzMachine talked about his tech support nightmare with Dell. It then goes all over the blogosphere and Dell has a customer support perception problem. As we know, perception is reality in a lot of cases, so they have support and perception problems to deal with.

To properly navigate the stream of the business world while pleasing your customers is very tricky. Not that customer support took down every company, but I’ll be everyone knows a company they don’t buy from anymore ’cause they made you mad. Customers vote with their money.

Do I think this will take Dell down from their top position? No way. Not on this by itself, but big companies (and number 1’s) have to fight a lot of battles to stay on top, internal and external…real and perceived.

Steve, we've got your Hotel room confirmed, or now I know blogging is fully mainstream

We’re holding a blogging roundtable in NYC with some analysts, interesting IBM’ers and academia. I have the analyst portion. These events are in the realm of cool when you hear what’s being said and people that will be there.

Normally in the course of communications, we confirm with email, voicemail or conversations. This is not possible for one of the analysts who is on the road right now. I’ve left every way I know as to how to reach him, but travel prohibits contact right now.

So I call his colleague (James) in hopes of him contacting Steve first. Then the revelation hits home when James tells me, just put it on your blog, he might read that first.

So here it is. STEVE, WE GOT YOUR HOTEL AND CONFIRMATION. PLEASE CHECK THE NOTE I SENT FOR THE DETAILS

So blog before email? a new paradigm?

More on Spam

Due to the wonderful invention of automated spam, I’ve set my comment policy to word verification. You get to type in a word that appears, then comments are free as usual. I battled back and forth as to whether this was within blog protocol, and finally decided to give it an experimental try.  It has allowed me to filter out idiots like Catherine Helzerman who weirded out at while working at IBM and finally left. Word has it that she pets cats now after her team called her a traitor.

So once more, an experience in blogging for me. A lot of bloggers have already fought this battle, perhaps you could give me your suggestions as to how you managed this.

How long does a blog take to get around?

Well, it looks like from 1 to 22 days according to responses I have.

Yesterday, I was paid the (maybe not so) ultimate expression of existence, I’m now being spammed.

On the first day, the guy I named my blog after, Joe Trippi commented on my blog. That seemed a whole lot more genuine.

I took a calculated risk by being the first IBM blogger, but it affords me the luxury of doing what I want since no one else here has a clue, especially corporate communications who thinks the world revolves around major media and not much else matters.  They lose their mind when the ever declining NY Times so much as picks their nose.  This works for me as I don’t have to deal with those losers (both parties above) and get to do work that they don’t realize is going on as they don’t have a clue what a blog is (unless they ask me).

What I know and they don’t is that social media is the way influential people want to communicate.  They are inundated by emails, telephone calls and the corporate flacks like the above mentioned.

I guess I’m now in the beginning of being in the masses of the blogosphere. Maybe I give myself too much credit, accept my apologies if that is the case.

In my title, I said I’d talk about my escapades of being a blogger, there you have it, a new target for spam.

Blogging at IBM, a snowball rolling down hill

This time last year, we put up the developerWorks blog as the first external IBM blog site. It was a small snowball barely dropped from the top of Mount IBM.  It turns out be an end around being able to blog at IBM who now want to establish a company wide policy that will smother and restrict effective blogging communications.  Fortunately, IBM Corporate Comm’s is clueless and so behind the times and we were able to put this site up under their noses without much effort.  Since we did it without asking, it now can’t be taken down as too many people look to this site for blogs.  Many people are trying to get on to it so for now, we control the outbound blog content unlike comm’s department in Armonk which moves at the speed of smell.

Armonk communications is a bubble that can’t see past New York, led by a hot head who ran Ed Koch’s liberal political campaign.  Their lack of vision is the bane of much of the sterile communications that you read about when IBM is discussed.  While they see it as a well oiled machine, the rest of the comm’s team who actually does all the work, know that they are a ball and chain that has to be worked around to get anything done.  The developerWorks blog site is a prime example of how to work around people such as those in Armonk.

It’s funny, almost like the tail wagging the dog, as we are doing what we want, whenever we want, while the rest of every word written from IBM goes under the microscope at the home office, effectively removing any creativity or actual information that might be helpful.  If you don’t believe it, read a press release.  It is quite enjoyable to usurp the Stalin like control that they try to impose on everyone else, and act like a regular company who understands how to deal with the media.

I decided to list my blog there as I was the first official blogger for IBM analyst relations and have set many of the policies up until now, including starting and running blogging for IBM A/R.  When the corporate communications machine finds a way to destroy the effectiveness through obsessive guidelines overseen by people who have never written or likely read a blog, any control I currently have will diminish.  They are so paranoid from the monopoly trial that they manage to put effective PR into the stone ages. Fortunately, they are so obsessed with the media right now, the most effective communications program is on the analyst side as they don’t understand what it is.  Anytime they try to interfere, they treat A/R like pr and look silly.

At that point, my blog may or may not be on the corporate site depending on the rules and guidelines. Since I don’t care what they say (and best of all am not in NY, which the powers that be can’t see beyond) and have learned to be more creative about communicating through social media than they have, I’ll make that decision as needed on my terms.  I’ll likely then be on new social media platforms that are industry wide so it won’t be tough to stay ahead of them while keeping current with the rest of the world.  Since they move so slowly for fear of actually stepping out into the real world, I won’t have to worry about it for a while.

With prodding from the outside (thanks to the analyst community) and many unconnected but interesting bloggers, we got the fever. Now there is the internal blog with thousands of bloggers going at it (another IBM communication killer since the audience is IBM’ers), a mainframe blog, gamers and worst of all attention on this from the top.

What I see is momentum for blogging that started as grass-roots inertia (bottom up, not the usual top down) which I believe is best (ask RIM or Palm). Sure, we were a bit later than some companies, but it won’t be that long for us to catch up. Fortunately, I started my blog and put up the developerWorks site like we did and that is how it will be done.  All we need is a few rock stars to start writing.

Now the blog plan is prominent in the outreach plans for new products and announcements.  Normal companies do this and since I came from the outside where I honed my skills staying ahead of companies like IBM, it is important to connect on terms with the audience that are mutually agreeable and most effective.  I knew that I’d already won and would get the message of the company I represented if there were IBM communicaitons people in the room.  Sure, they were the 800 lb. gorrilla in the room, but as soon as I got time with the media or analysts, they were far more likely to work with me as A) I wasnt’ trying to write their story and B) I actually was working in the 20th or 21st century.  I’ll bet those same comm’s folks were hell with tabulation machines and IBM 360’s.

So it’s more like cells dividing, people from all over the world in IBM are jumping on this as they should. Many of the execs who are the busiest people in the world are blogging Buell Duncan and IWB.

I’ve watched trends for a while at IBM, lots of hype at first, then some catch on or fizzle out, but this one has legs…the snowball is now big, and for now the only blog site at IBM until the wonks in IBM corporate communications figure out how to sterilize this also.  The fact that I can write this clearly shows that they have no clue about social media at this point, nor do they move faster than cold honey.

If you’re reading this, you likely had something to do with IBM blogging brought to you by developerWorks. Thanks.  We offer more information on a timely basis that is more meaningful than you’d ever find from the wonks in Armonk.

Steve Mills on developers

I’m linking to this as it is an interview by Amy Wohl with Steve Mills and his take on developers.

Steve Mills on developers

I won’t spoil the read, but he talks about Linux, SWG’s different constituencies, and why IBM is different than Sun and HP.

Steve is a very interesting person, and since he’s very deep on many subjects, always a good read.

Today's SWG A/R blogging Inquiry


I work with some of the best analyst relations folks you could want to work with. We constantly strive for better methods/tactics and ways to improve how we do our jobs.

Today, we had an inquiry with RedMonk on writing blogs. All in all, it went well. I received several instant messages during and after the call about how informative this was.

The call of course was led by Steve O’Grady and James Governer. Each offered insight into how and why we could/should do this, and tips on how to be a better blogger. Not that I want to give our competition an advantage over us, but these guys know what they are talking about. Just google “do blogs work” and see who’s on top.

Personally, I liked the part when Steve mentioned fishing when discussing personal things about yourself and how to build relationships between analysts and a/r representatives. Of course, it’s one of my favorite topics and I knew he referred to some of our conversations (see my 14 spot redfish above).

I still find the most compelling reason to do this was a statement that was made regarding how the next job interview would go when the interviewer asks, “Where is the link to your blog”. That is a jaw dropper if you don’t have one.

So back to my teammates. I wonder if the law of averages or a bell curve applies here. Some will, some won’t, some will do it right away, others will get around to it? I don’t know. These ladies and gentlemen are very tenacious and adapt to new tools to get their job done, so I wonder who’s going to blog. I hear banter from the team about what good writers some are and that they would be good at this. My guess is that is true and I’m sure they would be interesting.

As for me, like a lot of things I do, repetition overcomes a lack of talent.

I know we strive to be leaders, so I challenge you guys to get out there and blog.

Next blogging steps

When I originally started this blog, it was a self education issue. Afterall, I’m on a number of blogging committee’s at IBM, so I should be true to my cause.  I was the first blogger for Analyst Relations and set up the policies for a/r blogging.

My intentions were to post about what was going on in A/R, things I found interesting and some blogging progress I was making. I didn’t (and still don’t) have intentions of hitting the A-list for bloggers, but it happened anyway.

Nevertheless, part of doing any job right is delving into how things work to make it better. So today I added some links via feedburner like stat count, buzzboost for publicity and a headline animator for prior posts. I set up a del.icio.us account and will use that also. Modest improvements, but still on the plus side of progress.

I’ll be attacking trackback, not offered on blogger, but through a third-party source soon.

I’m open to suggestions that make this a legitimate blog with respect to protocol. All in the spirit of learning and improving.

IBM and Cool in the same sentence, Gaming

The marketing at some companies is really cool. You look at it and say wow, or you can imagine yourself going 196 MPH in that Porsche, maybe you see yourself rocking to your favorite tunes from your iPod. By contrast, other companies are stoic about marketing and plod along, which is ok for water heaters or area rugs.

IBM is in between, and shouldn’t be. I don’t ever imagine myself driving 196 mph in a mainframe computer, but sometimes you look at a product and say this is great, but somehow it doesn’t come off that way.

The under told story is that IBM makes some of the coolest products in our industry. Most folks don’t know it, but if they ever took a look at the products and design from IBM Research, you’d say I’d like to have one of these and you’d feel way cool about showing it off. Now, it would be nice to have shark storage capability in an iPod, but that would be difficult to wear on my belt, but I digress. The under told story is that we are in some great area’s like gaming.

IBM makes the processors for all the game boxes…GameCube, Xbox and PS2. You might say so what, but with those names you cover the majority of the non handheld gaming business. I have a teenager, so games are a part of my life without me having a say in the matter. I know that it’s a market with upside potential for sales and design…there are lots of teenagers and preteens with an insatiable appetite for video games. I ask, how many of these boxes are being sold and how many are going to be sold this upcoming Christmas?

Read about it at the Gamer Blog . Maybe you won’t be jazzed like playing “From Dirt to Daytona” but hey, IBM and cool are in the same sentence – the engine driving the game is ours. Maybe they’ll blog about virtual reality gaming soon, I don’t know. If you’re old enough to remember the movie “Lawnmower Man”, I know I could get amped to play in VR, and would like to know about it when it’s close to my home.

P.S. I’m going to talk more about Research sometime in the future because some of the most fantastic stuff you can imagine is there. IBM helped take man to the moon in the 60’s, and it’s come a long way since then.

Epilogue: It went nowhere as IBM left the chip business.  IBM and cool were never really in the same sentence.  Think of the blue suit, white shirt and red tie.  That is a better vision of reality.

Why Delusions of Adequacy

Because with all the content out in the blogosphere, I’m not out to get or will ever be qualified for a pulizter. I’m going to put the things that interest me and products I work with and hope for the best.

While I don’t subscribe to his political beliefs, I do credit Joe Trippi for the name.

In his book, he said that some though the had delusions of grandeur, but they really had delusions of adequacy.  It was the perfect name.  One that lampoons a lot of things, yet is perfect for describing my effort.

http://joetrippi.com

He was out there and dug into blogging and made it a part of his job. Guess what, that’s what I’m trying to do. Wish me luck.

With this, I become the first official blogger for IBM.  I’ve been asked by the V.P. of Analyst Relations to set up a program for the company as well as policies related to this new practice.  I hope to set a trend.