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Today's SWG A/R blogging Inquiry

August 23, 2005


I work with some of the best analyst relations folks you could want to work with. We constantly strive for better methods/tactics and ways to improve how we do our jobs.

Today, we had an inquiry with RedMonk on writing blogs. All in all, it went well. I received several instant messages during and after the call about how informative this was.

The call of course was led by Steve O’Grady and James Governer. Each offered insight into how and why we could/should do this, and tips on how to be a better blogger. Not that I want to give our competition an advantage over us, but these guys know what they are talking about. Just google “do blogs work” and see who’s on top.

Personally, I liked the part when Steve mentioned fishing when discussing personal things about yourself and how to build relationships between analysts and a/r representatives. Of course, it’s one of my favorite topics and I knew he referred to some of our conversations (see my 14 spot redfish above).

I still find the most compelling reason to do this was a statement that was made regarding how the next job interview would go when the interviewer asks, “Where is the link to your blog”. That is a jaw dropper if you don’t have one.

So back to my teammates. I wonder if the law of averages or a bell curve applies here. Some will, some won’t, some will do it right away, others will get around to it? I don’t know. These ladies and gentlemen are very tenacious and adapt to new tools to get their job done, so I wonder who’s going to blog. I hear banter from the team about what good writers some are and that they would be good at this. My guess is that is true and I’m sure they would be interesting.

As for me, like a lot of things I do, repetition overcomes a lack of talent.

I know we strive to be leaders, so I challenge you guys to get out there and blog.

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From → Analyst, blogging, fishing, ibm

3 Comments
  1. well, it takes two to tango, as they say 😉 we can give feedback, but it takes someone on the other end listening. James and I can’t wait to see what comes out of the session – and clearly you’ve got a great start here 🙂

  2. p.s. forgot to add that that’s a tremendous fish 😉

  3. what Steve said.

    and for you specifically John, I would think the occasional post about american military history and or aviation, subjects close to your heart, would win you some readers out in the tech/AR Long Tail.

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