The marketing at some companies is really cool. You look at it and say wow, or you can imagine yourself going 196 MPH in that Porsche, maybe you see yourself rocking to your favorite tunes from your iPod. By contrast, other companies are stoic about marketing and plod along, which is ok for water heaters or area rugs.
IBM is in between, and shouldn’t be. I don’t ever imagine myself driving 196 mph in a mainframe computer, but sometimes you look at a product and say this is great, but somehow it doesn’t come off that way.
The under told story is that IBM makes some of the coolest products in our industry. Most folks don’t know it, but if they ever took a look at the products and design from IBM Research, you’d say I’d like to have one of these and you’d feel way cool about showing it off. Now, it would be nice to have shark storage capability in an iPod, but that would be difficult to wear on my belt, but I digress. The under told story is that we are in some great area’s like gaming.
IBM makes the processors for all the game boxes…GameCube, Xbox and PS2. You might say so what, but with those names you cover the majority of the non handheld gaming business. I have a teenager, so games are a part of my life without me having a say in the matter. I know that it’s a market with upside potential for sales and design…there are lots of teenagers and preteens with an insatiable appetite for video games. I ask, how many of these boxes are being sold and how many are going to be sold this upcoming Christmas?
Read about it at the Gamer Blog . Maybe you won’t be jazzed like playing “From Dirt to Daytona” but hey, IBM and cool are in the same sentence – the engine driving the game is ours. Maybe they’ll blog about virtual reality gaming soon, I don’t know. If you’re old enough to remember the movie “Lawnmower Man”, I know I could get amped to play in VR, and would like to know about it when it’s close to my home.
P.S. I’m going to talk more about Research sometime in the future because some of the most fantastic stuff you can imagine is there. IBM helped take man to the moon in the 60’s, and it’s come a long way since then.
Epilogue: It went nowhere as IBM left the chip business. IBM and cool were never really in the same sentence. Think of the blue suit, white shirt and red tie. That is a better vision of reality.