Category: blogging

How long does a blog take to get around?

Well, it looks like from 1 to 22 days according to responses I have.

Yesterday, I was paid the (maybe not so) ultimate expression of existence, I’m now being spammed.

On the first day, the guy I named my blog after, Joe Trippi commented on my blog. That seemed a whole lot more genuine.

I took a calculated risk by being the first IBM blogger, but it affords me the luxury of doing what I want since no one else here has a clue, especially corporate communications who thinks the world revolves around major media and not much else matters.  They lose their mind when the ever declining NY Times so much as picks their nose.  This works for me as I don’t have to deal with those losers (both parties above) and get to do work that they don’t realize is going on as they don’t have a clue what a blog is (unless they ask me).

What I know and they don’t is that social media is the way influential people want to communicate.  They are inundated by emails, telephone calls and the corporate flacks like the above mentioned.

I guess I’m now in the beginning of being in the masses of the blogosphere. Maybe I give myself too much credit, accept my apologies if that is the case.

In my title, I said I’d talk about my escapades of being a blogger, there you have it, a new target for spam.

Blogging at IBM, a snowball rolling down hill

This time last year, we put up the developerWorks blog as the first external IBM blog site. It was a small snowball barely dropped from the top of Mount IBM.  It turns out be an end around being able to blog at IBM who now want to establish a company wide policy that will smother and restrict effective blogging communications.  Fortunately, IBM Corporate Comm’s is clueless and so behind the times and we were able to put this site up under their noses without much effort.  Since we did it without asking, it now can’t be taken down as too many people look to this site for blogs.  Many people are trying to get on to it so for now, we control the outbound blog content unlike comm’s department in Armonk which moves at the speed of smell.

Armonk communications is a bubble that can’t see past New York, led by a hot head who ran Ed Koch’s liberal political campaign.  Their lack of vision is the bane of much of the sterile communications that you read about when IBM is discussed.  While they see it as a well oiled machine, the rest of the comm’s team who actually does all the work, know that they are a ball and chain that has to be worked around to get anything done.  The developerWorks blog site is a prime example of how to work around people such as those in Armonk.

It’s funny, almost like the tail wagging the dog, as we are doing what we want, whenever we want, while the rest of every word written from IBM goes under the microscope at the home office, effectively removing any creativity or actual information that might be helpful.  If you don’t believe it, read a press release.  It is quite enjoyable to usurp the Stalin like control that they try to impose on everyone else, and act like a regular company who understands how to deal with the media.

I decided to list my blog there as I was the first official blogger for IBM analyst relations and have set many of the policies up until now, including starting and running blogging for IBM A/R.  When the corporate communications machine finds a way to destroy the effectiveness through obsessive guidelines overseen by people who have never written or likely read a blog, any control I currently have will diminish.  They are so paranoid from the monopoly trial that they manage to put effective PR into the stone ages. Fortunately, they are so obsessed with the media right now, the most effective communications program is on the analyst side as they don’t understand what it is.  Anytime they try to interfere, they treat A/R like pr and look silly.

At that point, my blog may or may not be on the corporate site depending on the rules and guidelines. Since I don’t care what they say (and best of all am not in NY, which the powers that be can’t see beyond) and have learned to be more creative about communicating through social media than they have, I’ll make that decision as needed on my terms.  I’ll likely then be on new social media platforms that are industry wide so it won’t be tough to stay ahead of them while keeping current with the rest of the world.  Since they move so slowly for fear of actually stepping out into the real world, I won’t have to worry about it for a while.

With prodding from the outside (thanks to the analyst community) and many unconnected but interesting bloggers, we got the fever. Now there is the internal blog with thousands of bloggers going at it (another IBM communication killer since the audience is IBM’ers), a mainframe blog, gamers and worst of all attention on this from the top.

What I see is momentum for blogging that started as grass-roots inertia (bottom up, not the usual top down) which I believe is best (ask RIM or Palm). Sure, we were a bit later than some companies, but it won’t be that long for us to catch up. Fortunately, I started my blog and put up the developerWorks site like we did and that is how it will be done.  All we need is a few rock stars to start writing.

Now the blog plan is prominent in the outreach plans for new products and announcements.  Normal companies do this and since I came from the outside where I honed my skills staying ahead of companies like IBM, it is important to connect on terms with the audience that are mutually agreeable and most effective.  I knew that I’d already won and would get the message of the company I represented if there were IBM communicaitons people in the room.  Sure, they were the 800 lb. gorrilla in the room, but as soon as I got time with the media or analysts, they were far more likely to work with me as A) I wasnt’ trying to write their story and B) I actually was working in the 20th or 21st century.  I’ll bet those same comm’s folks were hell with tabulation machines and IBM 360’s.

So it’s more like cells dividing, people from all over the world in IBM are jumping on this as they should. Many of the execs who are the busiest people in the world are blogging Buell Duncan and IWB.

I’ve watched trends for a while at IBM, lots of hype at first, then some catch on or fizzle out, but this one has legs…the snowball is now big, and for now the only blog site at IBM until the wonks in IBM corporate communications figure out how to sterilize this also.  The fact that I can write this clearly shows that they have no clue about social media at this point, nor do they move faster than cold honey.

If you’re reading this, you likely had something to do with IBM blogging brought to you by developerWorks. Thanks.  We offer more information on a timely basis that is more meaningful than you’d ever find from the wonks in Armonk.

Steve Mills on developers

I’m linking to this as it is an interview by Amy Wohl with Steve Mills and his take on developers.

Steve Mills on developers

I won’t spoil the read, but he talks about Linux, SWG’s different constituencies, and why IBM is different than Sun and HP.

Steve is a very interesting person, and since he’s very deep on many subjects, always a good read.

Today's SWG A/R blogging Inquiry


I work with some of the best analyst relations folks you could want to work with. We constantly strive for better methods/tactics and ways to improve how we do our jobs.

Today, we had an inquiry with RedMonk on writing blogs. All in all, it went well. I received several instant messages during and after the call about how informative this was.

The call of course was led by Steve O’Grady and James Governer. Each offered insight into how and why we could/should do this, and tips on how to be a better blogger. Not that I want to give our competition an advantage over us, but these guys know what they are talking about. Just google “do blogs work” and see who’s on top.

Personally, I liked the part when Steve mentioned fishing when discussing personal things about yourself and how to build relationships between analysts and a/r representatives. Of course, it’s one of my favorite topics and I knew he referred to some of our conversations (see my 14 spot redfish above).

I still find the most compelling reason to do this was a statement that was made regarding how the next job interview would go when the interviewer asks, “Where is the link to your blog”. That is a jaw dropper if you don’t have one.

So back to my teammates. I wonder if the law of averages or a bell curve applies here. Some will, some won’t, some will do it right away, others will get around to it? I don’t know. These ladies and gentlemen are very tenacious and adapt to new tools to get their job done, so I wonder who’s going to blog. I hear banter from the team about what good writers some are and that they would be good at this. My guess is that is true and I’m sure they would be interesting.

As for me, like a lot of things I do, repetition overcomes a lack of talent.

I know we strive to be leaders, so I challenge you guys to get out there and blog.

Next blogging steps

When I originally started this blog, it was a self education issue. Afterall, I’m on a number of blogging committee’s at IBM, so I should be true to my cause.  I was the first blogger for Analyst Relations and set up the policies for a/r blogging.

My intentions were to post about what was going on in A/R, things I found interesting and some blogging progress I was making. I didn’t (and still don’t) have intentions of hitting the A-list for bloggers, but it happened anyway.

Nevertheless, part of doing any job right is delving into how things work to make it better. So today I added some links via feedburner like stat count, buzzboost for publicity and a headline animator for prior posts. I set up a del.icio.us account and will use that also. Modest improvements, but still on the plus side of progress.

I’ll be attacking trackback, not offered on blogger, but through a third-party source soon.

I’m open to suggestions that make this a legitimate blog with respect to protocol. All in the spirit of learning and improving.

IBM and Cool in the same sentence, Gaming

The marketing at some companies is really cool. You look at it and say wow, or you can imagine yourself going 196 MPH in that Porsche, maybe you see yourself rocking to your favorite tunes from your iPod. By contrast, other companies are stoic about marketing and plod along, which is ok for water heaters or area rugs.

IBM is in between, and shouldn’t be. I don’t ever imagine myself driving 196 mph in a mainframe computer, but sometimes you look at a product and say this is great, but somehow it doesn’t come off that way.

The under told story is that IBM makes some of the coolest products in our industry. Most folks don’t know it, but if they ever took a look at the products and design from IBM Research, you’d say I’d like to have one of these and you’d feel way cool about showing it off. Now, it would be nice to have shark storage capability in an iPod, but that would be difficult to wear on my belt, but I digress. The under told story is that we are in some great area’s like gaming.

IBM makes the processors for all the game boxes…GameCube, Xbox and PS2. You might say so what, but with those names you cover the majority of the non handheld gaming business. I have a teenager, so games are a part of my life without me having a say in the matter. I know that it’s a market with upside potential for sales and design…there are lots of teenagers and preteens with an insatiable appetite for video games. I ask, how many of these boxes are being sold and how many are going to be sold this upcoming Christmas?

Read about it at the Gamer Blog . Maybe you won’t be jazzed like playing “From Dirt to Daytona” but hey, IBM and cool are in the same sentence – the engine driving the game is ours. Maybe they’ll blog about virtual reality gaming soon, I don’t know. If you’re old enough to remember the movie “Lawnmower Man”, I know I could get amped to play in VR, and would like to know about it when it’s close to my home.

P.S. I’m going to talk more about Research sometime in the future because some of the most fantastic stuff you can imagine is there. IBM helped take man to the moon in the 60’s, and it’s come a long way since then.

Epilogue: It went nowhere as IBM left the chip business.  IBM and cool were never really in the same sentence.  Think of the blue suit, white shirt and red tie.  That is a better vision of reality.

Why Delusions of Adequacy

Because with all the content out in the blogosphere, I’m not out to get or will ever be qualified for a pulizter. I’m going to put the things that interest me and products I work with and hope for the best.

While I don’t subscribe to his political beliefs, I do credit Joe Trippi for the name.

In his book, he said that some though the had delusions of grandeur, but they really had delusions of adequacy.  It was the perfect name.  One that lampoons a lot of things, yet is perfect for describing my effort.

http://joetrippi.com

He was out there and dug into blogging and made it a part of his job. Guess what, that’s what I’m trying to do. Wish me luck.

With this, I become the first official blogger for IBM.  I’ve been asked by the V.P. of Analyst Relations to set up a program for the company as well as policies related to this new practice.  I hope to set a trend.