Tag: marketing

How The WNBA Wants To Kill The Golden Goose, Or Incompetence At The Top

I’m not that different from most guys. I like to watch sports. I also hate woke crap. Just let sports be sports.

No one ever gave a tinker’s damn about the WNBA until Caitlin Clark showed up. Even then, the numbers say most watched her team, and the lesbians watched the rest of the league. Girls basketball is tough to watch for those of us who have seen MJ, Bird, Magic, Wilt Chamberlin, Bill Russell and a host of others. They are 2 different games.

The WNBA is closer to boys 10-14 basketball than anything else. Not a one of them can dunk or have the innate ability that MJ, Bird or Magic had. Clark has this. Look at her assist count.

Catilin could be the draw that could save the game, the ratings and help the league make money. Instead, they let the other players beat the hell out of her because she is (was) a rookie, white, straight, Christian, and didn’t fit the mold.

With her out for the season, I, like many others just don’t bother. It’s a waste of time. The game is boring, and she made at least half of a game watchable. I’ve yet to watch a full pro game of hers, although I did watch a college playoff game of hers.

This incompetence starts at the top:

Cathy Engelbert said what about Caitlin Clark?

Some of the most damaging comments – again, what has been alleged by Collier – involve Cathy Engelbert’s alleged complete dismissal of player salary concerns. Which, when you have a looming player strike, is probably not the best approach.

Engelbert allegedly responded that players like Indiana Fever guard Caitlin Clark should be grateful for their off-court earnings enabled by the WNBA platform.

“Caitlin should be grateful. She makes $16 million off the court, because without the platform that the WNBA gives her, she wouldn’t make anything,” Engelbert said, according to Collier.

“In that same conversation, she told me, players should be on their knees thanking their lucky stars for the media rights deal that I got them,” the Lynx star continued. “That’s [the] mentality driving our league from the top.”

Holy smokes. If there is a more tone deaf statement about the WNBA out there than that, you’d be hard-pressed to find it.

Players like Clark and Chicago Sky forward Angel Reese didn’t rake in millions because of their play in the WNBA. They raked in millions because of their college play and the ensuing rivalry that began there.

And they only made that cash by leveraging other opportunities – Reese’s podcast success and deal with Reebok, and Clark’s Nike deals come to mind. Other, lesser-known players aren’t getting those kinds of off-court contracts and still have to plod their way through a WNBA season while getting paid roughly $75,000/year.

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I stopped watching a lot of things that are boring or woke. The WNBA gets a two-fer on this.

While not a Bud Light tactic, the result is the same, kill the product’s sales.

The opportunity of a lifetime dropped in Englebert’s lap and she’s throwing it away. People flocked to the Lakers to see Kobe (not Lebron), the Bulls to see MJ, Bird vs Magic, or Stef Curry shoot. The league highlighted them and called fouls that were fouls.

As soon as I heard Caitlin was out, I and tons of others won’t bother turning it on until she comes back.

So she thinks Caitlin is lucky to be playing. The WNBA is lucky that she is playing, and hopefully will come back just as good. If they continue to let others hack her with cheap fouls, it will go back to the high school game that the WNBA has been all along.

It’s called Marketing. She should pay attention to it.

Headlines: Tariff’s on Vagina Museam Merch, The Worst Air In Every State, Doomsday Plane Spotted Naked and Naked NYPD

Watch: Rare “Naked” ‘Doomsday Plane’ Spotted Flying Over Texas

Inside The CIA Unit Nobody Dares Talk About

JB Pritzker Hides Photo of Himself Posing With a Felon Wanted in Four States

Megyn Kelly Roasts Kimmel with His Own Words

Consumer Spending Slows Among Low-Income Americans

Meet The Communist Regime-Loving ‘Armed Queers’ Group That Suddenly Vanished Online After Kirk Murder

High School Football Player Smacks Helmetless Opponent In Heated Scene

“Quiet! You’re Really Obnoxious!” – Trump Rips Reporters in Oval Office – Tells ABC’s Jon Karl, “You’re a Terrible Reporter” (VIDEO)

Big Advertising Joins Banks and Asset Managers in Ditching Sustainability

These Are The Worst Places For Air Quality In Every US State

Sex Scandal at the Top of the NYPD: Dominican Wendy García Removed Amid the Fall of Chief Jeffrey Maddrey and Allegations of Favors in Exchange for Overtime

Middle East

Islamic State Issues Call to Kill Christians, Jews in Europe, U.S. Warns 

MAHA

CDC panel votes to end universal Covid vaccine recommendation

US panel rejects combined measles vaccine

Europe

Vagina Museum Suspends Sales to USA

Quick Headlines Of Interest

Muslims in France are threatening to burn down the Notre Dame Cathedral unless French authorities release Ibrahim Alisaoui, a Muslim migrant who killed three French citizens by stabbing them inside a church

NASA promotes the non-discovery of life on Mars by Perseverance

Another Win for the GOP in the Redistricting Wars

Prior Charges, Delayed Evaluation Among Missed Signs in Charlotte Stabbing

Utah Gov. Spencer Cox: ‘I want to be very clear that this is a political assassination…’

. . . ‘You Are the Hate’: Anna Paulina Luna Rips Dems After Kirk’s Assassination

MSNBC analyst Matthew Dowd terminated, network apologizes for his ‘unacceptable’ comments

Old Logo Stays, Remodels Gone—Cracker Barrel Caves to Customers…

Obama Actually Says We Have No Idea What Motivation Was For Charlie Kirk Assassination – what a liar

7 Horrific Incidents of Violence Against Conservatives

Spain’s Power Grid In One Chart: Net Zero Drive Pushes Economy Toward Paralysis

Legal Immunity for Pesticide Manufacturers? – NO!!!!!!!

The Rhetoric of 9/11 on the 24th Anniversary

WATCH: Vile TMZ Staff Caught Cheering Moments Before Announcing Charlie Kirk’s Death, Outlet Wildly Claims It Was Over a ‘Car Chase,’ Excuse Obviously Falls Flat

Drone Footage Reveals Overhead View of UVU Crime Scene Where Charlie Kirk Was Assassinated — Shows Tent, Shooter’s Position, and Escape Route

Headlines Of Notice:

Click on them if it interests you, I promise it’s all over the place

Poland Seals Border With Belarus, Bracing For Russia’s ‘Zapad’ War Games

Newly Declassified FBI/CIA Files Reveal Two Saudi Government Operatives “May Have Served as an Advance Team” for 9/11 Hijackers — Official Narrative in Tatters as Timeline Shifts Back to 1998 When Clinton Was President Getting blow jobs instead of being Commander in Chief

When you go woke and shit on your fanbase – NASCAR’s Viewership Decline Reaching Dangerous Levels

Covid Jabs are not vaccines

‘Do you not know?’ Medical ‘expert’ stunned into silence when senator asks about basic mRNA facts

Unearthed Emails Blow Hole In Fauci’s Claim That He Never Asked Staff To Delete Emails

DIE’s Assault on American Suburbs Has Created a Housing Crisis Hoax

Vitamin D Deficiency: The Silent Epidemic and Natural Ways to Combat It

“Couldn’t Get Any Dumber”: Democrat Jasmine Crockett Blasted for Claiming the Point of Law Enforcement Isn’t to Prevent Crimes

Legacy Media Gets Easily Outraged, Except When a Black Man Brutally Murders a White Girl [VIDEO]

Blackout Hits Cuba Again as Power Grid Collapses
How China is exporting its censorship system…

Gangs in Sweden hiring children as hitmen…

It Wouldn’t Be Just “Over There”: How China Could Bring War With Taiwan to the U.S.

As Opposed To Bud Light, Jaguar And Cracker Barrel, AE Demonstrates Sex Sells

American Eagle says its Sydney Sweeney “Great Jeans” campaign has boosted its stock price by 25 percent in its second fiscal quarter.

“The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand,” Jay Schottenstein, CEO of American Eagle said during the company’s earnings call Wednesday. “We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders.”

Schottenstein also credited the company’s ad campaign featuring Travis Kelce, the future Mr. Taylor Swift. “Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement, and comparable sales,” he added.

Gee, I can’t imagine why these ads would move product, even though sex has been moving product since mankind began:

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All the Sydney pics and videos are at the link. She’s pretty hot.

Cracker Barrel Trying To Overtake Jaguar In Wokeness

“Cracker Barrel” is currently trending on X (along with “Texas Democrats” and “Newscum”) with a reported 25,000 posts. The last time we checked in on Cracker Barrel was April of 2024, when its new CEO said the brand wasn’t as “relevant” as it used to be and that the brand had to be “revitalized.”

We’ve made fun of brand revitalizations before, such as the barely perceptible update to Walmart’s logo to Jaguaur’s radical and widely panned “woke” rebrand that tanked its sales. Cracker Barrel on Wednesday unveiled its revitalized logo, and people aren’t thrilled with it..

This was the first thing I thought of also.

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It’s right along with NASCAR who elimates every crowd favorite from Country Music to Confederate flags and then wonders why attendance and revenue is down.

get woke, go broke

How Proper Marketing Is Done, American Eagle Vs. Jaguar

The Problems With LinkedIn

I asked AI to tell me about the state of the application. To be transparent, I loathe it and find it full of Facebook behavior and cringeworthy posts about how their jobs are better than they actually are. When you are forced to act positive to pay your bills, you’ll do a lot of things and say a lot of things. I won’t, which is why I make fun of it.

When it went woke, I changed personal information like I now attended Faber College (Knowledge Is Good) and was in the Delta Tau Chi Fraternity. I rarely go there as I never liked many of the people I had to work with. I’m connected to people who I don’t even know who they are now.

If they read this and kick me off the platform, my life will stay the same.

Anyway…..

LinkedIn is widely known as the premier professional networking platform, but it has several notable downsides that users frequently criticize. Here are some of the major negative aspects of LinkedIn:

  • Superficial Connections: Many users accumulate large networks filled with contacts who never engage meaningfully. This leads to bloated connection lists that dilute the value of professional relationships, as people accept connection requests without real interaction or intent to collaborate

.

Decline in Professionalism: As LinkedIn incorporates more social media-style features, posts often mix personal anecdotes, motivational quotes, memes, and other non-professional content. This shift can clutter users’ feeds and make it harder to find truly valuable industry insights

.

Engagement Fatigue: LinkedIn pushes frequent posting and interaction, which can cause burnout. Users may feel pressured to constantly share updates or personal stories, leading to diminished quality of engagement or avoidance of the platform altogether

.

Privacy Concerns: LinkedIn collects extensive personal and professional data that can be accessed by many parties, including third-party apps and advertisers. Despite privacy settings, users’ work histories and contact info may be visible to unintended audiences, raising concerns about data security and professional repercussions

Recruiter Messages and Spam: Users often receive generic or overly persistent messages from recruiters offering “amazing opportunities” without clear details. The recruitment process on LinkedIn sometimes feels impersonal and overbearing, causing frustration

.

Paid Features and Double-Dipping: LinkedIn charges employers for job postings but also offers paid options for applicants to appear higher in candidate lists. This “pay-to-win” approach can erode trust in the fairness of job applications and make desperate applicants look vulnerable

.

Inauthentic Endorsements: The endorsements feature, meant to validate skills, is often abused through reciprocal endorsement schemes, leading many to distrust their legitimacy. Users prefer direct personal references over these watered-down public endorsements

.

Pressure to Maintain a Polished Professional Image: Users may feel stressed to constantly portray an idealized version of themselves, leading to a lack of authenticity and anxiety around online presence. This pressure can create a gap between true skills and the curated profile displayed

.

Content Overload and Quality Decline: In the race for visibility, some users share low-value or repetitive posts, which reduces overall content quality. Finding useful and relevant information amid the noise becomes challenging

.

Algorithmic Bias and Networking Barriers: LinkedIn’s reliance on connections can disadvantage users with smaller networks, creating barriers to access jobs and professional opportunities. Networking pressure and algorithmic choices may favor some profiles over others unfairly

.

Customer Service and Billing Issues: Some users report unexpected charges, difficulty canceling paid services, and poor customer support responsiveness regarding billing disputes, contributing to user dissatisfaction

.

Annoying or Irrelevant Connection Requests: Many LinkedIn users receive random or spammy connection requests, often from salespeople or automated bots, which undermines the platform’s professional integrity

.

Toxic Positivity and Questionable Content: The platform sometimes promotes overly optimistic or non-substantive posts, which can feel disingenuous or out of place for a professional network

  • .

These points highlight that while LinkedIn is a powerful tool for professional networking and career development, it is not without significant flaws. Users must navigate issues with privacy, content quality, network authenticity, and platform commercialization while managing their own professional image carefully. Being aware of these challenges can help users better leverage LinkedIn’s benefits while avoiding its pitfalls.

Created by Perplexity except the lead in

This Will Always Be Funny To Me

How can you be that dense after Bud Light?

I’ll take a sammich and do the dishes also the ad is saying. Good job there WNBA

This Won’t End Well – Dems Spend $20M and Hire a Queer Activist to Attract Men

It’s like the girl trying to change marketing for Bud Light. It’s doomed. Men like what they are used to unless the attraction of adventure is too great. Sticking your dick in another dude’s ass isn’t going to wake up a lot of men.

The Democrat Party is grappling with a significant loss of male voter support that likely cost them the 2024 election. In a moment of clarity, Democrat strategist Joe Caiazzo lamented, “Everything we’ve done up to this point has resulted in reelecting Donald Trump.”

Bingo.

According to data from the progressive firm Catalist, Trump won 54% of male voters overall and 52% of men under 45, a significant gain from previous elections. Specifically, Democrat support among white college-educated men dropped from 2020, with Democrats securing only 51% of this group compared to 54% for Joe Biden. Among white non-college-educated men, Kamala Harris lost three points compared to Biden’s 2020 performance, while female support in this demographic remained steady. These figures highlight a gendered divergence: while women’s support for Democrats remained steady, men, particularly young and working-class men, shifted toward the Republican Party.

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Real men like pussy, they don’t want to be one. That’s who the dem’s are right now

NIKE Linked To Trans Study On Children, Trying To Hide From It

They can’t stop stepping on their own dick right now, every step. Leave our children alone.

Nike, the self-proclaimed champion of sports apparel and athletes, has been exposed for funding a horrific study on “trans adolescents” — a term that’s as absurd as it is dangerous.

The New York Times Magazine dropped this bombshell in an April 20 piece about transgender athletes in women’s college sports, and the silence from Nike since then is deafening.

The NYT article, while focused on broader issues like Blaire Fleming — a male playing on the San Jose State women’s volleyball team — buried a disturbing detail about Nike’s involvement in a study on kids. Fleming’s case is a disgrace in itself, and it’s worth noting that a Biden-appointed judge allowed this travesty, ignoring the unfairness to female athletes.

But the real outrage lies in a paragraph buried deep in the NYT story.

Trans researcher Joanna Harper revealed that he’s leading a study of “trans adolescents,” tracking their fitness before and after hormone therapy over five years. When asked about funding, Harper casually admitted that the study is being funded by Nike.

He blamed Trump’s policies on gender-affirming care for delays in “youth treatment,” but the money? That came straight from Nike.

Source

And if that isn’t bad enough, there’s more:

Nike Takes Heat for ‘Never Again’ Ad at London Marathon

Arbeit Macht Frei

Nike is facing backlash after an advertisement was displayed Sunday along the route of the London Marathon, one of the world’s most prominent long-distance races.

The giant billboard for the American athletic footwear and apparel company, held aloft with a crane, read “Never Again. Until Next Year” in black letters with a red backdrop.

“Never again” is a slogan widely associated with the Holocaust, representing a global pledge to prevent similar atrocities from happening. The ad sparked further outrage because “until next year” evoked vows that Iranian-backed Hamas terrorists made to repeat their attack on southern Israel on Oct. 7, 2023.

The ad also appeared three days after Israel’s Holocaust Remembrance Day, known as Yom HaShoah. It was part of a broader Nike campaign aimed at encouraging marathon runners, Ynet News reported Monday.

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Bud Light Attempts Comback, But Doesn’t – The Sad Saga

As you enjoy the Super Bowl on Sunday, pay special attention to one of the 30-second ads that will be airing during the time-outs.

The ad, which features Shane Gillis, Post Malone, and NFL great Peyton Manning having fun at a wild barbecue, fueled by bright-blue cans of Bud Light beer, is no ordinary TV commercial. With its almost cartoonish celebration of masculine excess, the spot communicates two conventional beer-commercial messages: Bud Light is fun, and Bud Light is for guys. What makes it notable, though, is a third point, one it communicates only by implication: Bud Light is really, really sorry.

Bud Light is still trying to make up with the customer base it alienated on April 1, 2023. On that day, a brand that had been the top-selling beer in America for over two decades launched a social media campaign that would rock its customers, and not in a good way. Starring a transgender activist, Dylan Mulvaney, it celebrated Mulvaney’s first year of “girlhood.” Bud Light even sent Mulvaney a personalized can to mark this milestone date in Mulvaney’s transition from biological male to transgender woman, which millions had already followed on Instagram and TikTok.

This was not an April Fools’ Day prank as some believed, but a serious effort by the world’s largest beer company, Anheuser-Busch InBev, to “rebrand” its product.

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They fucked up and may never recover, all to be woke. We know how much that sucks now and how much everyone is turning against both woke and DEI. Kill it dead

And People Won’t Buy It Or Drive it, Not Because It’s Woke, Because It’s An Ugly POS Car

MIAMI, FLORIDA - DECEMBER 02: A general view of atmosphere during the Reimagined Jaguar Br
Jason Koerner/Getty Images for Jaguar

Jaguar’s design boss has dismissed critics laughing at his new creation, declaring Monday the car brand has shown “fearless creativity” in delivering an electric vehicle on the back of a divisive marketing campaign.

Gerry McGovern, who is in charge of design for Jaguar’s parent company, told a launch event on Monday in Miami: “Some may love it now, some may love it later and some may never love it. That’s what fearless creativity does.”

The British brand revealed the new concept car, the Type 00 (pronounced “zero zero”), to a mixed reaction, as Breitbart News reported, with an advertising campaign that failed to showcase even one single vehicle from the legendary British car company.

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Get woke, go broke. Another Bud Light Story

F1 Legend: Nobody Understands Jaguar’s They/Them Rebrand

As Jaguar cuts its’ own throat by being woke, the world looks on in disbelief.

Formula One racing legend Johnny Herbert has commented on Jaguar’s bizarre rebranding of itself into some sort of LGBTQ activist campaign, calling it ‘confusing’ and revealing that no one he’s spoken to in the auto world understands what the company is doing.

As we’ve highlighted, the move appears to be an astoundingly stupid one, yet the company has doubled down, even appearing to threaten critics.

https://modernity.news/2024/11/24/jaguar-stock-price-drops-after-ridiculous-they-them-rebrand/embed/#?secret=iOgOA4XYzA#?secret=O8dM11Q0VT

Now, in comments made to to Prime Casino, former Jaguar team driver Herbert remarked “Oh my Lord, what have they done?!”

“You look at it and wonder what it is trying to achieve,” he continued, adding “Where is it pitching itself at? Who is it trying to appeal to? I am confused.”

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Yes Johnny, the whole world is wondering the same thing. Look at a post below to find that everyone is getting tired of the woke shit being forced on us by 2% of the population.

Jaguar Executive Behind Woke Campaign Now Complaining That No One Likes Woke Anymore, Or His Bud Light Commercial

And in marketing failure news, the rest of the world pushed back on Jaguar because 99% of normal people are tired of Woke, DEI and LGBT crap being rammed down their throats.

Get this:

As the mockery of Jaguar’s massive brand relaunch continues, one company exec is speaking out against the “intolerance” from the public. 

Managing director Rawdon Glover said in a recent interview with the Financial Times that the campaign messaging was drowned out in “a blaze of intolerance” on social media. Glover also claimed that the colorful new ad was not meant to be “woke.”

“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover told the outlet.

“We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes.”

The Jaguar exec said there have been “very positive” reactions to the campaign but that he’s been dismayed by “the level of vile hatred and intolerance” to the viral ad.

Glover added that the rebrand was done in part to attract new customers. “This is not a depiction of how we think our future customers are,” he said. “We don’t want to necessarily leave all of our customers behind. But we do need to attract a new customer base.”

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Guess what? Your customers aren’t perverts or racists. They want a good product (something Jag needs to work on since the 60’s). This won’t turn out well

Jaguar Attempts to “Bud Light” Itself With Cringeworthy Woke Ad

You’d think they’d learn, but some companies just can’t help themselves from ruining a good thing.

Here we go….

British sports car manufacturer Jaguar, one of the most celebrated motorsport brands, first gained prominence in the 1950s with its iconic C-Type and D-Type sports cars, securing seven victories at the prestigious 24 Hours of Le Mans. Jag launched the iconic E-Type at the 1961 Geneva Motor Show and has since produced stylish vehicles for the general public and racing teams.

Given Jaguar’s legacy of racing excellence, their marketing team has just nuked the brand in a manner reminiscent of Bud Light’s controversial ad featuring Dylan Mulvaney, a man who identifies as a woman.

Jag’s new ad, published on X on Tuesday morning, is titled “Copy nothing.”

Here is the link to the ad but trust me, it’s a turd

https://twitter.com/Jaguar/status/1858800846646948155

Yet it looks like their marketing team copied a scene from the movie Zoolander.

The X post was heavily ratio’d, and many people were utterly baffled by how tone-deaf Jaguar’s marketing team has become in an era increasingly shifting away from toxic woke ideology.

“Umm where are the cars in this ad? Is this for fashion?” X user Pixel Prett asked.

Jag’s social media team responded: “Think of this as a declaration of intent.”

Jag’s inability to read the room as the wokeism tide in corporate America goes out is troubling for the brand…

Earlier this year, Subha Barry, former head of diversity at Merrill Lynch, told Bloomberg, “We are past the peak” of wokeism.

To sum up, this isn’t the first time Jag has had tranny issues.

Good luck.

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The Next Bud Light? Doritos Spain Hires “Trans” Pedo to Peddle Chips, Boycott Begins

It appears that Doritos Spain has made the same mistake as Bud Light. It has hired a “transgender girl” to peddle its products, and this one might be a worse pick than the beer brand’s Dylan Mulvaney.

Samantha Hudson hates the traditional family and has mocked rape victims. And, his X feed shows, he fantasizes about sex with little girls. That makes him a pedophile.

And already the boycott has begun.

Another Day, Another Freak Show

The End Wokeness X feed summarized the case against Hudson:

“Doritos just picked Samantha Hudson as their brand ambassador in Spain,” the post says:

Samantha Hudson:

-Admitted to being a pedophiIe

-Identifies as a non-binary trans girl

-Openly mocked victims of child r*pe

-An advocate for “annihiIating, completely destroying, and abolishing the traditional family”

More here, but it’s the same story as Bud Light

And just like that, 14 hours later the cut him/her/it off and is out. The people have spoken and the Bud Light treatment is now a card in the hand of the consumers.

Transheiser Busch Trying To Make A Comeback At The Superbowl

Bud Light is returning to the Super Bowl with a 60-second ad representing the beleaguered beer’s biggest bid to recover from a consumer boycott last year.

Bud Light parent Anheuser-Busch will also run a minute-long Michelob Ultra commercial featuring soccer legend Lionel Messi, as well as a 30-second Budweiser spot highlighting the work of its wholesalers and featuring its Clydesdale horses, the company said.

“We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen, but brands that can really scale out the opportunity that Super Bowl and the NFL playoffs and everything else provide,” said Kyle Norrington, Anheuser-Busch’s chief commercial officer. “These are the brands that we thought deserve that opportunity this year.”

Thirty seconds of commercial time during the Super Bowl will cost many advertisers around $7 million, but prices can vary based on factors including how many spots companies buy.

Bud Light’s ad is the culmination of a five-month campaign around the National Football League, itself part of a wider marketing push to salvage the brand following the boycott that cost Bud Light its title as the top-selling U.S. beer to Modelo Especial.

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There are some groups of people you just don’t want to piss off. Beer drinkers seem to be in that category. The only people I’ve seen drinking one since they put the pervert on air in what has to be one of the worst marketing campaigns in the history of advertising (thanks to a woke girl from Harvard) were two ladies at a sailing event. That explains a lot right there.

I hope this is a lesson to the rest of the world who thinks regular people are going to put up with this shit. Everyone has a limit and that got filled up a long time ago for most by forcing this woke crap on us when no one wanted it. 

What they really need to do if the want to come back is to apologize for being woke and saying they want to be the beer for Joe six pack and not for freaks, trannies and people who hate America.

Pennywise And Butt Light Warning, For Those Who Get IT

In the sewer, where that swill belongs. Good job there Harvard girl on the tranny marketing campaign. Good job to my faith in at least half of the Americans who have moral standards.

Update On Bud Light Progress In Their Marketing Debacle

It goes from bad to worse. Here is a round up of Bud Light swirling down the Woke toilet. Excerpts from what is happening below, with links to more detail.

“The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said. “In the end, people don’t like getting preached to, especially when it comes to drinking beer.”

“None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo,” Lachky noted. “That’s insanity. That’s marketing incompetence.”

Anheuser-Busch to Buy Back Unsold, Expired Bud Light – or, don’t put a girl from Harvard in charge of Marketing

Alissa Heinerscheid, Bud Light’s head of marketing, said in March that “I had a really clear job to do when I took over Bud Light. It was, this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”

Bud Light sales dropped by about 28% in May when compared to sales figures from last year following controversy over the company’s partnership with transgender influencer Dylan Mulvaney. The Journal reported that the company recently informed wholesalers that it would buy back unsold cases of beer that have passed their expiration dates.

Anheuser-Busch Loses Highest LGBTQ+ Equality Rating – AB pissed off the people they were sucking up to, or you’ll never be able to make the Woke happy. Companies should just tell the trannies to pound sand.

The Human Rights Campaign, the country’s largest LGBTQ+ advocacy group, has downgraded Anheuser-Busch’s equality score for the company’s handling of the backlash from a Bud Light promotion last month that featured transgender influencer Dylan Mulvaney as a new spokesperson, USA Today reported on Monday.

A wave of conservative backlash harshly criticized the company for working with Mulvaney, with calls for a boycott appearing to be the reason for a drop in the sales of Bud Light, Business Insider reported.

HRC’s senior vice president of programs, research, and training Jay Brown said the group decided to revoke Anheuser-Busch’s equality score after several attempts over the last month to contact the company’s executive team went unanswered.

The group said it had asked the company to release a statement backing Mulvaney and transgender customers, shareholders, and employees.

Anheuser-Busch had previously held a perfect score and was designated a “Best Place to Work for LGBTQ+ Equality,” which meant the company took “concrete steps to establish and implement comprehensive policies, benefits, and practices that ensure greater equity for LGBTQ+ workers and their families,” according to HRC’s website.

“We don’t make this decision lightly,” Brown said. He emphasized that demonstrating backing for the LGBTQ+ community is particularly important in the current atmosphere, with numerous anti-LGBTQ bills under discussion in legislatures across the nation.

Bud Light Becomes Global Laughingstock – Foreign Reporter Puts Woke Brands in Her Country on Notice – The rest of the world hates them also

Bud Light angered its core customer base in April when it parented up with transgender social media influencer Dylan Mulvaney and thus attempted to validate his claims of “womanhood.”

The business blunder has resulted in an organic boycott felt as far away as Australia, where Sky News host Rita Panahi cited the saga as a warning to her own country’s corporations.

Panahi theorized conservatives in her country could make their voices heard in ways that make those who attempt to propagate leftist causes pay for it if they only follow the great American roadmap.

In the case of Normal People v. Bud Light, Americans on the right have spoken loudly and clearly.

Conservatives have protested toxic so-called progressivism by choosing to remain peacefully committed to not giving hard-earned dollars to a company that mocks them.

From Don Surber: In the spirit of always leave them laughing, I quote the Toronto Sun, which reported, “Bud Light retailer offering $20 rebate on cases of beer being sold for $19.98.”

Found Footage, Transheuser Busch Hates White Men Working There (Also Their Main Customers)

It finally came out. AB is truly woke. Their main customer base for decades is men, the beer drinkers. I don’t know the white/black breakdown other than 13% of the population is black, so I’m guessing more white beer drinking men.

So this comes out.

Anheuser-Busch, the parent company of Bud Light, has pledged to purge its white, male employees in an effort to have a “more diverse and inclusive environment,” according to footage found on the company’s website. The company has seen its sales collapse since the disastrous Dylan Mulvaney advertisement campaign which wiped billions off the firm’s value, and chased millions of customers away.

In the video, one employee of Anheuser-Busch explains, “we’re still 40 percent women, and 60 percent men, still predominantly white: so there’s still work to be done.” The “work” to be “done” is apparently replacing white male workers with alternatives.

In doing this, another employee says, “I feel like I finally found my voice as a black woman, and I’m not prepared to lose it.”

Discussing the #CheerstoDiversityAndInclusion campaign, Anheuser-Busch’s European Diversity and Inclusion Manager, Lara Laila Gärber explains, “at AB InBev, what we wanted to do is ensure that diversity and inclusion is fully integrated in our business strategy.”

WATCH:

https://youtube.com/watch?v=TYUpsy2PPmo%3Ffeature%3Doembed

Anheuser-Busch has lost billions of dollars as a result of its decision to embrace diversity by partnering with Dylan Mulvaney for the now infamous ad campaign. The stock has also since been downgraded by HSBC.

Back to me.

As a person sitting in the grandstands watching the shit show, I’d say they were cutting their own throats. Not everything is for everybody every time. Different people like different things. Why you don’t promote your customers instead of demeaning them for the sake of woke and pleasing Blackrock ESG for your proper CEI scoring (how woke you are for DEI, CRT, etc.).

Bud Light sales began dropping in the first week of April and kept falling for weeks. The boycott has hurt other Anheuser-Busch beers, too, including Budweiser, Michelob Ultra and Busch Light. Sales volumes for rivals Coors Light and Miller Lite in the first week of May were up about 16% and 17%, respectively, according to Bump Williams.

Sure, it’s easy to say go woke, go broke, but this would be in textbooks in colossal marketing mistakes, except the colleges are just as woke. They’ll provide cover for this unless someone wants to actually teach success.

No spin in the world is going to be able to hide the sales numbers. They thought it would blow over, but they underestimated how sick the normal person in America is getting from having this woke crap shoved down our throats by the coastal elites.

Keep hiring those Harvard grads to lower your sales even more. I’d be hiring a bunch of male toxicity employees who actually understood the product and the customer. I bet Don Draper would do better in his sleep than this.

Bias is bias, discrimination is discrimination. Disparaging someone for the color of their skin, any color is racist. It’s sexist to judge against another sex. Funny how they promote dozens of genders, but discriminate against males. They are doing what they blame others for, the heights of hypocrisy.

The Bud Light FAFO Moment The World Has Been Waiting For – She’s Gone

Yep, she’s gone. It says leave of absence, but when you cost your company at least 5 billion and counting, along with a century old reputation, your ass is history.

She’s going down as the girl who did the worst marketing campaign in history (Gillette may argue this one) all in the name of woke and inclusivity. A college freshman would identify this as the textbook example of f**king up to the extreme.

The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on.

Ad Age reports that “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”

In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers… then there will be no Bud Light,” which led to the controversial partnership with trans TikToker Dylan Mulvaney.


Source

Note: Bud replaced her with a man. He probably got marching orders to stop pissing off the once loyal customers and figure out a way to stop the hemorrhaging of profits and reputation.

Woke and FAFO

Nike, The Ultimate Woke, Disrespects Females The Worst

Bud Light is back tracking big time on Dylan fake a girl right now. While they stole the headlines, Nike used the same pretender to promote their sports bra’s. They played the FAFO game and lost.

It doesn’t take a genius to know a guy isn’t born with boobs. Even if you put silicone in there, they still aren’t boobs if on a human born a male.

Nike could have picked any female in the world to promote their products, yet they picked a mentally health challenged boy with a dick to sell their workout products.

I doubt they will be as affected as Transnheuser-Busch because they have put the worst people as spokespersons already (I’m looking at you Colin Kaepernick, America hater and racist cry-baby). They have a solid track record for being in the woke dumpster.

Megyn Kelly sums it up perfectly: He has no idea what it is like to need and wear a sports bra. It’s also cringe worthy to see him prancing around like a pansy. Three women with six boobs calling Nike and their pretender out for disrespecting females.

“I’m sorry, Dylan doesn’t have breasts. Dylan’s been taking some sort of a hormone that has turned Dylan into some — I don’t know what’s happening there, but those are not breasts,” she said. “And Dylan doesn’t need any sort of a bra, never mind a sports bra.”

Other women are now burning their bra’s again.

Here is chatter box mama saying the obvious:

A self-described “Southern Mama” said she was “sick and tired” of Nike “pushing us around” before burning her sports bra and encouraging others to join in the viral challenge.

“All you real women out there – we are in the fight of all fights,” the woman who goes by the TikTok handle “chatterbox.mama” said to her more than 140,000 followers on Tuesday.

“Since the 1960s, we have been fighting for the right to be women,” she said.

“Nike, you should be ashamed of yourself,” the TikTok influencer continued.

“You chose a little boy with no breasts and some junk in his pants to represent real women.”

The TikToker declared: “Nike, I am done with you.”

“I will never, ever buy a Nike product for as long as I live,” she said.

“And there are millions and millions and millions of women just like me.”

She then challenged other women to “burn your Nike bras … as a way of showing our solidarity and how serious we are that we will be recognized.”

I found a bra for Dylan to wear.

Harvard Fails Again, Alissa Heinerscheid Kills Bud Light Brand – Another Go Woke, Go Broke

As soon as I saw the Bud Light campaign with the tranny Dylan fake-a-girl as spokesperson, I had to ask who could be that out of touch with a customer base.

I was almost positive that it was from the Ivy League and most likely Harvard. I also figured it had to be a girl. No straight Bud Light drinking man would think a tranny would be a good idea. The final guess was it was a someone who was woke.

What gets me is what executive at Budwiser gave this the green light when it got to his/her desk? This had loser written all over it that any redneck in mid-America would instinctively know.

Here you go. Every guess I made was right, not that it was hard given what a FUBAR decision this was.

My already rock bottom opinion of Harvard was able to go lower.

I now await the case study or new textbook of colossal marketing mistakes along with Gillette trashing it’s male base and losing $8 Billion. I wonder which one will lose the most money and customers (and loyalty).

I give it a short bus as it is that bad of a mistake. It just confirms what I learned in the working world, that an Ivy League degree and especially Harvard are among the most overrated and overpriced mistakes parents make.

How tough can it be to sell beer, especially Bud? Get some guys, some trucks, animals (likely dogs) and good looking actual girls. Then film at the beach, a sporting event or concert. If you don’t want to spend the money on loser executives and advertising campaigns, cut the price a bit and you just got a bigger college customer base.

Go woke and go broke, every damn time.

Just to rub some salt into woke, the exec behind the Gillette ad was also a woke girl.

Story here

Carolyn Tastad, group president of P&G North America

Carolyn Tastad, group president of P&G North America

And in her own words, how and why she killed the brand to be inclusive to a new generation. Like I said, she could have just given them a price break without chasing off the other 98% of her existing customers. You have to try really hard to be this bad. I wonder how proud Harvard is for teaching how to fail.

Whoever hired her made a bad decision.

Bud Light Pulls A Gillette, Cuts Own Throat…Another Get Woke And Go Broke Moment

Remember the Gillette commercial about #MeToo and the best a man can get? That cost them about $8 billion in sales and a lot of customers. It was one of the textbook worst marketing campaigns, trashing your clientele. You don’t lecture your customers on how to behave and expect success.

“In less than two minutes you managed to alienate your biggest sales group for your products. Well done,” wrote one angry viewer.

Not to be outdone and in a hold my beer moment, Anheueser-Busch put a tranny as the face of Bud Light. It tastes like weasel piss anyway, but it may top Gillette as the worst marketing move.

Way to cut your throat. Woke marketing execs love to make fun of folks in flyover country, but that is was where a lot of Bud drinkers live.

It will be a hit to the bottom line. It could be the new advertising screw up of the century, except the press will celebrate it instead of reporting properly.

Sooner or later, they sales numbers will come in and I don’t think it will be pretty for AB or Bud Light, the new joke of beers. No real man is going to be caught dead with a Bud Light now in public.

The face of this flavored water now is a guy pretending to be a girl. He had face altering surgery, but like all males when born, he still has a dick. Unlike the latest Supreme Court Justice, I can define what a female is and this loser isn’t one.

Here is some early feedback

And this one from Kid Rock.

That one courtesy of Irish like this one.

Just because it is the latest fad doesn’t mean it’s any good or that people like it. Remember eating Tide Pods or a spoon of Cinnamon? Nobody likes that or does it anymore either.

Get woke, go broke….every time. That’s right Gillette, I didn’t forget what you did last year. I’ll never shave with your razor’s or drink a Bud Light ever again.

IBM Selling Watson, See My 2012 Prediction

IBM announced that it sold Watson, the Jeopardy winning computer spend-a-thon marketing ploy that was at best a failure in AI.

I wrote in 2012 that it was an advertising gimmick, and that it wouldn’t succeed.

I was in a meeting with Sam Palmisano (then chairman), who said that it wasn’t that big of a deal. It could have been, but wasn’t.

I worked with the people in IBM Research and they are some of the most creative and intelligent people on the planet. Some are so far out there that we couldn’t let them talk to reporters as they’d tell the world the keys to the castle. There has been stuff that never made it out the door, which would have started billion dollar businesses. TPTB at IBM couldn’t recognize this, or it wasn’t strategic (read make money on mainframes). They dropped the ball again on this one.

It is the marketing pukes that grab onto something at IBM and try to ride it for publicity and sales. I saw through it then and it is coming to fruition. That’s why I wrote what I did in 2012. Gini Rometty failed on this one. Sam handed her a golden goose and it got fiddle farted away in the AI world.

Here is an excerpt from the WSJ (you may need a subscription, but look at the last line about it not being a success).

International Business Machines Corp. IBM -1.12% agreed to sell the data and analytics assets from its Watson Health business to investment firm Francisco Partners, the companies said Friday.

The deal is the latest step by IBM to refocus its core business around the cloud. The Wall Street Journal reported last year that IBM was exploring a sale of its healthcare-analytics business as a way to streamline the computing giant’s operations and sharpen its focus on computing services provided via the internet. The Watson Health business uses artificial intelligence to analyze diagnostic tests and other health data and to manage care.

IBM had big aspirations for its Watson artificial intelligence to help in medical research and improve patient outcomes, but the technology’s impact has fallen short of early hopes. Partners and clients have moved away from projects that were built around Watson technology in recent years, although IBM had spent billions of dollars making acquisitions to bolster the business.

“IBM took a risk of becoming a disrupter in the complex health care industry but was only able to garner limited success,” UBS analyst David Vogt said in a note Friday. He added that the Francisco transaction probably wouldn’t have a big financial impact for IBM because of the unit’s limited success.

The big IBM secret is that it is a mainframe company still. It’s software sales are all big iron related. It’s re-focused cloud strategy runs on, you guessed it, a mainframe. They have jettisoned divisions that weren’t money makers and Watson had outlived it’s marketing hype and didn’t cure cancer.

IBM is admitting AI failure by calling it the sale of a non-strategic asset. This message of course like most of the stuff coming out of IBM is bullshit.

At the end of the day, it won Jeopardy. Deep Blue won chess. IBM sells mainframes.