It goes from bad to worse. Here is a round up of Bud Light swirling down the Woke toilet. Excerpts from what is happening below, with links to more detail.
“The minute you step into the political or religious spectrum, when you know your target audience is going to have a real issue with this, you know you’ve alienated at least half of your target audience,” he said. “In the end, people don’t like getting preached to, especially when it comes to drinking beer.”
“None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo,” Lachky noted. “That’s insanity. That’s marketing incompetence.”
Anheuser-Busch to Buy Back Unsold, Expired Bud Light – or, don’t put a girl from Harvard in charge of Marketing
Alissa Heinerscheid, Bud Light’s head of marketing, said in March that “I had a really clear job to do when I took over Bud Light. It was, this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
Bud Light sales dropped by about 28% in May when compared to sales figures from last year following controversy over the company’s partnership with transgender influencer Dylan Mulvaney. The Journal reported that the company recently informed wholesalers that it would buy back unsold cases of beer that have passed their expiration dates.
Anheuser-Busch Loses Highest LGBTQ+ Equality Rating – AB pissed off the people they were sucking up to, or you’ll never be able to make the Woke happy. Companies should just tell the trannies to pound sand.
The Human Rights Campaign, the country’s largest LGBTQ+ advocacy group, has downgraded Anheuser-Busch’s equality score for the company’s handling of the backlash from a Bud Light promotion last month that featured transgender influencer Dylan Mulvaney as a new spokesperson, USA Today reported on Monday.
A wave of conservative backlash harshly criticized the company for working with Mulvaney, with calls for a boycott appearing to be the reason for a drop in the sales of Bud Light, Business Insider reported.
HRC’s senior vice president of programs, research, and training Jay Brown said the group decided to revoke Anheuser-Busch’s equality score after several attempts over the last month to contact the company’s executive team went unanswered.
The group said it had asked the company to release a statement backing Mulvaney and transgender customers, shareholders, and employees.
Anheuser-Busch had previously held a perfect score and was designated a “Best Place to Work for LGBTQ+ Equality,” which meant the company took “concrete steps to establish and implement comprehensive policies, benefits, and practices that ensure greater equity for LGBTQ+ workers and their families,” according to HRC’s website.
“We don’t make this decision lightly,” Brown said. He emphasized that demonstrating backing for the LGBTQ+ community is particularly important in the current atmosphere, with numerous anti-LGBTQ bills under discussion in legislatures across the nation.
Bud Light Becomes Global Laughingstock – Foreign Reporter Puts Woke Brands in Her Country on Notice – The rest of the world hates them also
Bud Light angered its core customer base in April when it parented up with transgender social media influencer Dylan Mulvaney and thus attempted to validate his claims of “womanhood.”
The business blunder has resulted in an organic boycott felt as far away as Australia, where Sky News host Rita Panahi cited the saga as a warning to her own country’s corporations.
Panahi theorized conservatives in her country could make their voices heard in ways that make those who attempt to propagate leftist causes pay for it if they only follow the great American roadmap.
In the case of Normal People v. Bud Light, Americans on the right have spoken loudly and clearly.
Conservatives have protested toxic so-called progressivism by choosing to remain peacefully committed to not giving hard-earned dollars to a company that mocks them.
From Don Surber: In the spirit of always leave them laughing, I quote the Toronto Sun, which reported, “Bud Light retailer offering $20 rebate on cases of beer being sold for $19.98.”