Yep, she’s gone. It says leave of absence, but when you cost your company at least 5 billion and counting, along with a century old reputation, your ass is history.
She’s going down as the girl who did the worst marketing campaign in history (Gillette may argue this one) all in the name of woke and inclusivity. A college freshman would identify this as the textbook example of f**king up to the extreme.
The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on.
Ad Age reports that “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”
In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers… then there will be no Bud Light,” which led to the controversial partnership with trans TikToker Dylan Mulvaney.
Note: Bud replaced her with a man. He probably got marching orders to stop pissing off the once loyal customers and figure out a way to stop the hemorrhaging of profits and reputation.
Woke and FAFO