American Eagle says its Sydney Sweeney “Great Jeans” campaign has boosted its stock price by 25 percent in its second fiscal quarter.
“The iconic fall denim campaign with Sydney Sweeney affirms we are the American jeans brand,” Jay Schottenstein, CEO of American Eagle said during the company’s earnings call Wednesday. “We saw record-breaking new customer acquisition and brand awareness cutting across age demographics and genders.”
Schottenstein also credited the company’s ad campaign featuring Travis Kelce, the future Mr. Taylor Swift. “Fueled by stronger product offerings and the success of recent marketing campaigns with Sydney Sweeney and Travis Kelce, we have seen an uptick in customer awareness, engagement, and comparable sales,” he added.
Gee, I can’t imagine why these ads would move product, even though sex has been moving product since mankind began:
“Cracker Barrel” is currently trending on X (along with “Texas Democrats” and “Newscum”) with a reported 25,000 posts. The last time we checked in on Cracker Barrel was April of 2024, when its new CEO said the brand wasn’t as “relevant” as it used to be and that the brand had to be “revitalized.”
We’ve made fun of brand revitalizations before, such as the barely perceptible update to Walmart’s logo to Jaguaur’s radical and widely panned “woke” rebrand that tanked its sales. Cracker Barrel on Wednesday unveiled its revitalized logo, and people aren’t thrilled with it..
It’s right along with NASCAR who elimates every crowd favorite from Country Music to Confederate flags and then wonders why attendance and revenue is down.
It’s been less than a year since the Jaguar automotive brand introduced what many — including this publication, I must note — called the “worst car ad ever.” And, while “go woke, go broke” isn’t a new phenomenon, Jaguar has taken it to previously unseen lows.
Now, a little over eight months since the ad was introduced — famously featuring what apparently was a gaggle of garishly dressed nonbinary flibbertigibbets and not a car to be seen — the marque is basically fulfilling the spot’s car-free promise.
The brand’s sales are down 97.5 percent (not an errant decimal point there), the corporate overlords behind it might be splitting with the geniuses behind the rebrand, and there’s no cars anywhere in the near future for a make that wants to go upmarket but doesn’t have the products or the cachet to do so.
Just in case you somehow missed it, I didn’t, and misery loves company. Thus, please sit through what appears to be an episode of “RuPaul’s Drag Race” held in a post-apocalyptic fallout bunker:
Other than Dylan Mulvany ruining Bud Light, Kennedy is the only one who comes close in terms of using wokeness to ruin a franchise.
In a move that has sent shockwaves through Hollywood and the passionate Star Wars fandom, Kathleen Kennedy, the longtime president of Lucasfilm, is reportedly set to retire by the end of 2025.
After more than a decade steering one of Disney’s most iconic franchises into the ground, Kennedy’s departure marks the end of an era defined by ambitious expansion, woke creative decisions, and a relentless push to modernize a galaxy far, far away. The news—first reported by industry insider Matthew Belloni of Puck—has sparked widespread speculation about the future of Star Wars and its place within Disney’s sprawling empire.
Kennedy’s tenure began in 2012 when she joined Lucasfilm as co-chair alongside founder George Lucas. Months later, Disney acquired the studio for $4 billion, Lucas stepped away, and Kennedy ascended to the presidency.
Handpicked by Lucas himself, she brought a storied resume, having co-founded Amblin Entertainment with Steven Spielberg and produced cultural juggernauts like E.T. the Extra-Terrestrial, Jurassic Park, and the Indiana Jones series. Her task at Lucasfilm was monumental: revive Star Wars for a new generation while honoring its legacy.
She failed miserably.
Under Kennedy’s leadership, Disney launched the Star Wars sequel trilogy, beginning with 2015’s The Force Awakens, which grossed over $2 billion worldwide and reignited global fervor for the franchise. The trilogy, concluding with 2019’s The Rise of Skywalker, raked in more than $4.4 billion combined, though it faced diminishing returns and fierce backlash from some fans over its narrative direction.
Spin-offs like Rogue One (2016) and Solo (2018) followed, alongside a bold pivot to streaming with Disney+ series such as The Mandalorian, Andor, and The Acolyte. The Mandalorian, in particular, became a cultural phenomenon, proving Star Wars could thrive beyond the big screen.
The Acolyte, on the other hand, was panned as a woke expression of personal failures that woefully found themselves polluting the failed project.
Critics—especially vocal segments of the fanbase—accused her of steering the franchise toward radical leftist territory, citing diverse casting and progressive themes as departures from Lucas’s original vision. High-profile stumbles, like the cancellation of The Acolyte after one season due to low viewership, and the debacle of 2023’s Indiana Jones and the Dial of Destiny, fueled calls for her ouster.
Elon Musk famously piled on, branding her “more deadly than the Death Star” in 2024 for her creative choices. Even South Park took a swipe, lampooning her as a symbol of Disney’s pandering.
As you enjoy the Super Bowl on Sunday, pay special attention to one of the 30-second ads that will be airing during the time-outs.
The ad, which features Shane Gillis, Post Malone, and NFL great Peyton Manning having fun at a wild barbecue, fueled by bright-blue cans of Bud Light beer, is no ordinary TV commercial. With its almost cartoonish celebration of masculine excess, the spot communicates two conventional beer-commercial messages: Bud Light is fun, and Bud Light is for guys. What makes it notable, though, is a third point, one it communicates only by implication: Bud Light is really, really sorry.
Bud Light is still trying to make up with the customer base it alienated on April 1, 2023. On that day, a brand that had been the top-selling beer in America for over two decades launched a social media campaign that would rock its customers, and not in a good way. Starring a transgender activist, Dylan Mulvaney, it celebrated Mulvaney’s first year of “girlhood.” Bud Light even sent Mulvaney a personalized can to mark this milestone date in Mulvaney’s transition from biological male to transgender woman, which millions had already followed on Instagram and TikTok.
This was not an April Fools’ Day prank as some believed, but a serious effort by the world’s largest beer company, Anheuser-Busch InBev, to “rebrand” its product.
They fucked up and may never recover, all to be woke. We know how much that sucks now and how much everyone is turning against both woke and DEI. Kill it dead
They might as well have Dylan Mulvaney drinking a beer with this girl. Get this. I’ve never seen a bigger waste of $750 K in my life…. so far.
The firestorm is still in progress in Los Angeles, priorities first and foremost are saving of lives and property. The calamity in Los Angeles is still early in the situation, ongoing, and not yet under control, but some basic facts can be established at this point in time.
Janisse Quiñones was hired with a $750,000 Salary, nearly twice that of her predecessor.
LADWP operates ten major active reservoirs and over 107 smaller storage facilities, all of which create operational flexibility to balance water supplies and customer demands.
73% is purchased water from the Metropolitan Water District of Southern California (MWD) which is both an aqueduct to State Water Projects in upper California and the Colorado River Aqueduct.
15% is water from the Los Angeles Aqueduct which is fed from water close to the Nevada Border.
10% is local groundwater.
2% is recycled water.
LADWP Strategic Initiatives reflect Religion of Woke-ism
Now that some of the basic facts are established, the reality is that one of the largest urban fires ever experienced in the U.S is in progress. It looks like World War II-era firebombing in progress. The severe water shortages, War on Dams, and ideological virtue signaling are well known in Governor Newsom’s California. But Water and Power are essentially apolitical and based on science, fact, and best practices of civil engineering, correct? A peek at the LADWP Strategic Initiatives refutes that luddite view. Here are the four, strategic imperatives for LADWP:
Leading with Equity
Clean Energy Future
Resiliency and Reliability
Our Sustainable Water Future
What do these pithy titles mean? They are abstract, street theater platitudes that disguise hard-core leftist retribution intended to collapse and destroy existing society. People are dead and dying, and large swaths of Los Angeles are being destroyed because of this Religion of Woke-ism. This Religion could not care less about facts, science, efficient delivery of public services, or reality. Earlier this year, Janisse appeared on a podcast with a title, “Why Equity is Key to Solving the Climate Emergency w/ DWP CEO & Chief Engineer Janisse Quinones.” DEI hires are not focused on efficient delivery of effective services to all the Citizens. Controlling these positions is another opportunity to weaponize government against the Citizen for angry retribution clothed in George Takai happy talk.
As Scott Adams has pointed out, “Having the wrong leaders with the wrong priorities gets you everything we are witnessing this week”.
Pervasive Public Service Corruption in Los Angeles and California
I’m all for highly paid Civil Servants. But, I believe in the Singapore Model, in which Civil Servants are highly paid, but in return are expected to perform with absolute fidelity, deliver outstanding results, and will be held to account for their performance.
And if they don’t meet these requirements, they get shown the door, or worse. Quiñones has had a meteoric rise. Now there is a Biblical level disaster under her watch. I’m not upset that Quiñones was able to negotiate such a healthy salary, but she should be held accountable, which also means a return of salary, fines, and possible prosecution.
If one has not been paying attention, the Los Angeles region, under a Blue monoculture, has been a cesspool of Public Sector Corruption for decades. Even the New York Times gets it right occasionally and says, “Prosecutors say that corruption is rising in California cities as one-party rule, inattentive voters and weakened news media have reduced the traditional checks on power”. Chinese malign influence has been front and center in the pervasive corruption of California:
“A Chinese real estate company was fined $4 million and placed on five years probation (sic) Friday for bribing former Los Angeles City Councilman José Huizar with more than $1.5 million in cash, gambling trips and escorts in exchange for the then-councilman’s support of a planned downtown hotel project.
Although he was also charged, Shen Zhen New World I’s billionaire owner Wei Huang fled to China after the charges were announced and has never appeared in a Los Angeles courtroom in connection with the case.”
The DEI Cult brings equal misery, death, and destruction for all
Woke-ism and DEI are not about reconciliation, they are about retribution and intentional collapse of society – Marxist and Maoist core tenets. Hosea 8:7 (KJV) is timeless in its guidance, “For they have sown the wind, and they shall reap the whirlwind”.
That’s exactly what is happening as Newsom was shifting into “Trump Proofing” California, whatever that meant. The results of years of Blue, One Party is coming together in a cataclysm. When everything is virtue signaling and the basics of math, planning, civil engineering, and agnostic, non-politicized science-based decision making is considered a manifestation of privileged culture, anything goes. And when anything goes, anything goes and society collapses.
If Janisse Quiñones was able to negotiate a $750,000 salary, good on her. But her focus has not been on the best delivery of services to the Citizens. With her own words, she is focused on the wrong things. Pay can be great for great leaders, but one has to take responsibility for the bad as well as the good. $750,000 a year brought mediocrity and failure, and Janisse was the one holding the bag when the lights came on and exposed the corrupt nature of the Religion of Wokeness. Time for her, and others in California, to pay up.
People responded to Ferrari bragging about its commitment to ‘diversity and inclusivity’ by pointing out that the luxury car manufacturer forces customers to pass a ‘social status’ background check just to be able to buy a Ferrari.
Awkward.
In the wake of the Jaguar farce, when the heritage brand launched a new commercial featuring androgynous models, thereby alienating their core customer base, Ferrari appears to have said, “Hold my beer!”
It started with a post on X in which Ferrari boasted of its, “Commitment to equality, equity, and inclusion by endorsing the new Diversity and Inclusion Charter alongside @F1 and the @fia.”
However, that “inclusivity” doesn’t appear to extend to its own potential customers.
As Nick Sortor points out, Ferrari conducts exhaustive background checks on anyone who wants to buy one of their higher end vehicles to “ensure they fit the mold of the brand and its desired image.”
“Family background, social status and additional affiliations,” are also scrutinized before Ferrari will even consider taking your cash.
That doesn’t sound very inclusive!
“Nothing says “inclusivity” like requiring background checks and “social status checks” for ENTIRE FAMILIES before they’re allowed to purchase your cars,” commented Sortor.
Those cars breathe testosterone and Alpha male. This shit started as soon as they hired Lewis Hamilton as an F1 driver and he brought that diversity shit which brings down everything it touches.
I’ve always loved Ferrari, but will have a hard time liking a company with these principles. Grow a set and be the company Enzo created.
As Jaguar cuts its’ own throat by being woke, the world looks on in disbelief.
Formula One racing legend Johnny Herbert has commented on Jaguar’s bizarre rebranding of itself into some sort of LGBTQ activist campaign, calling it ‘confusing’ and revealing that no one he’s spoken to in the auto world understands what the company is doing.
As we’ve highlighted, the move appears to be an astoundingly stupid one, yet the company has doubled down, even appearing to threaten critics.
Now, in comments made to to Prime Casino, former Jaguar team driver Herbert remarked “Oh my Lord, what have they done?!”
“You look at it and wonder what it is trying to achieve,” he continued, adding “Where is it pitching itself at? Who is it trying to appeal to? I am confused.”
Yes Johnny, the whole world is wondering the same thing. Look at a post below to find that everyone is getting tired of the woke shit being forced on us by 2% of the population.
And in marketing failure news, the rest of the world pushed back on Jaguar because 99% of normal people are tired of Woke, DEI and LGBT crap being rammed down their throats.
Get this:
As the mockery of Jaguar’s massive brand relaunch continues, one company exec is speaking out against the “intolerance” from the public.
Managing director Rawdon Glover said in a recent interview with the Financial Times that the campaign messaging was drowned out in “a blaze of intolerance” on social media. Glover also claimed that the colorful new ad was not meant to be “woke.”
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover told the outlet.
“We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes.”
The Jaguar exec said there have been “very positive” reactions to the campaign but that he’s been dismayed by “the level of vile hatred and intolerance” to the viral ad.
Glover added that the rebrand was done in part to attract new customers. “This is not a depiction of how we think our future customers are,” he said. “We don’t want to necessarily leave all of our customers behind. But we do need to attract a new customer base.”
Guess what? Your customers aren’t perverts or racists. They want a good product (something Jag needs to work on since the 60’s). This won’t turn out well
The woke have a longer lifespan in the UK, so he’s got that going for his job lifespan. Still, there is a saying that it only takes one rat turd to spoil a whole gallon of ice cream.
How did their CFO or CMO ever let this out the door? Did they not see that Woke just died a resounding death with the elections in America? Did they not witness the Bud Light debacle? The woke and especially the perverts can’t help themselves from preening though.
The mastermind behind Jaguar’s disastrous woke rebrand is a BLM-supporting LGBT activist who pledged to enhance the car company’s commitment to ‘diversity and inclusivity’.
Now it makes perfect sense.
Jaguar was vehemently ridiculed for releasing a new commercial as part of this rebrand that featured a group of androgynous individuals in bright clothing prancing around while glib messages that said “break moulds” and “copy nothing” flashed up on screen.
The advert contained no video footage or images of a car whatsoever.
It now emerges that the man leading the rebrand is designer and marketing guru Santino Pietrosanti, who bragged during an awards dinner that Jaguar had established over 15 DEI groups as part of the company’s “transformative journey.”
You’d think they’d learn, but some companies just can’t help themselves from ruining a good thing.
Here we go….
British sports car manufacturer Jaguar, one of the most celebrated motorsport brands, first gained prominence in the 1950s with its iconic C-Type and D-Type sports cars, securing seven victories at the prestigious 24 Hours of Le Mans. Jag launched the iconic E-Type at the 1961 Geneva Motor Show and has since produced stylish vehicles for the general public and racing teams.
Given Jaguar’s legacy of racing excellence, their marketing team has just nuked the brand in a manner reminiscent of Bud Light’s controversial ad featuring Dylan Mulvaney, a man who identifies as a woman.
Jag’s new ad, published on X on Tuesday morning, is titled “Copy nothing.”
Here is the link to the ad but trust me, it’s a turd
Yet it looks like their marketing team copied a scene from the movie Zoolander.
The X post was heavily ratio’d, and many people were utterly baffled by how tone-deaf Jaguar’s marketing team has become in an era increasingly shifting away from toxic woke ideology.
“Umm where are the cars in this ad? Is this for fashion?” X user Pixel Prett asked.
Jag’s social media team responded: “Think of this as a declaration of intent.”
Jag’s inability to read the room as the wokeism tide in corporate America goes out is troubling for the brand…
First of all, stormtroopers are clones of Jango Fett. That means they are all the same. They are all trannies or none of them are. They are grown to act in obedience to orders, not defiance or pervertedness.
That is how Star Wars works when written correctly. Good vs Evil. Rebels vs the Dark Side of the Force. There is no woke or social justice warrior Karens, other than Disney and Kathleen Kennedy.
If they were trying to kill the franchise for good, this is one of the final nails in the coffin.
The audience, while being wide is still the geeks who collect action figures and believe in the story as it should be told.
Now this:
The introduction of the first transgender “stormtrooper” in the cherished sci-fi franchise by “Star Wars” has prompted split fan reactions.
The book featured images of the character dressed in armor painted in the transgender flag’s pink and blue hues.
“When one of our kind expressed her gender identity differently than her fellow troopers, she featured [sic] she’d have to hide who she truly was inside. Fortunately, her brothers in the 7th Sky Corps gave her the name Sister as a constant reminder that she belonged,” the Star Wars Holocron X account posted.
THE SECRETS OF THE CLONE TROOPERS includes a first look at Sister, a trans woman clone trooper
story
I call BS. It’s time to end this woke crap and tell a good story. Get rid of Rey, the pretend Skywalker. Bring back the guys that can’t shoot straight and the real Emporer. Not these fake and woke POS characters, or risk losing the franchise.
On September 3, 2024 the non-profit first amendment legal firm America First Legal (AFL) filed a complaint to the Equal Employment Opportunity Commission (EEOC) against the Williams-Sonoma corporation for its extensive DEI racial hiring policies that specifically favor some skin colors over others.
Williams-Sonoma, a kitchenware and home furnishings retailer with brands including Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow, proudly represents to the public and its shareholders and investors that race, sex, and national origin are motivating factors in its hiring, employment, and contracting practices.
As outlined in Williams-Sonoma’s 2024 Annual Report, their Equity Action Plan and Equity Action Committee led to “approximately 68.1% of our total workforce identified as female and approximately 41.1% identified as an ethnic minority group.” The company boasts higher management, comprising “56.6% of Vice Presidents and above identified as female.”
Williams-Sonoma’s Equity Action Committee also appears to reward executives for making race, color, sex, or national origin a motivating factor in hiring and other employee practices. The Equity Action Plan tracked and set goals for the diversity of the company, board members, and board nominees. It then designed the “Associate Equity Network Groups” that benefit some workers and disfavor others, specifically white, male, and religious Americans.
In other words, this company demands race and sex be considered as a qualification for a job, regardless of the person’s skills, experience, or talent, and it also demands that whites and men be put on the back of the bus, considered last in all hiring decisions, merely because they are either white or male.
She ruined multiple franchises and changed the story. While she completely misunderstood that the audience was a bunch of geeks who enjoyed the fantasy that the series gave us. It was not just the feminism and gay crap, but rather the reality that men win the wars and saved the universe.
If the woke Olympics gave us nothing, it showed the reality that girls can’t beat men in battle.
So retire and quit ruining our lives with the crap movies that you touch (every one of them). Your equation for movies will never give you a win.
She goes down in history with the Bud Light girl who ruined that franchise.
Woke ruins everything it touches and it’s too bad that Star Wars was a victim
Lucasfilm chiefstress Kathleen “Franchise Killer” Kennedy is ready to retire but wants to go out on a win rather than slink away after destroying forever two franchises that were once seen as bulletproof: Star Wars and Indiana Jones.
At this point, one can only wonder what blackmail she might hold over Disney Grooming Syndicate chief Bob Iger. Her Lucasfilm reign has been catastrophic, to say the least. Under her woke and hammy hands, Star Wars has alienated a fan base that was once so fervent they forgave the Lucas prequels.
According to the Chief Medical Examiner, the slow death of Star Wars was caused by a dreadful trilogy of sequels and a half-dozen wretched Disney+ streaming series—the latest being The Acolyte, which was laughed (lesbian witches birthed the Jedi or something) off the planet. All of this garbage was poisoned by spell-breaking identity politics, left-wing lectures, and an obvious hatred and contempt for the fan base that made Star Wars a cultural phenomenon.
Star Wars is so broken, what was supposed to be an ongoing film franchise that would deliver two movies a year has now gone five years without a new release. The only news around Star Wars movies today is all the projects that get canceled.
Kennedy did the same with Indiana Jones and the Dial of Destiny. Instead of delivering for the fans, she produced a box office catastrophe by teaming Indy up with a sexless girlboss.
Oh, and let’s not forget Willow, which she turned into a streaming gay-fest so hated by the fans Disney removed it from its streaming service.
Were Kennedy to exit Lucasfilm today, it would be covered in the disgrace she deserves. But thanks to affirmative action she remains in a job a white guy would’ve lost five years ago, and based on this report she intends to stay until she can walk out, head held high.
When will these SJW companies learn? You’ve got a great thing going. You have loyal fans and a cult following and then this:
Harley-Davidson, America’s most iconic motorcycle brand, is reportedly being ‘Bud-Light’d’ at the 84th annual SturgisMotorcycle Rally in South Dakota, following filmmaker Robby Starbuck’s anti-woke campaign against the company last month.
“It’s another day at Sturgis Rally and another day of the @harleydavidson tent being a ghost town with very few people walking inside. In a typical year their tent is PACKED,” Starbuck wrote on X on Thursday.
It’s time to expose Harley Davidson.@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.
Looking back at what their graduates have achieved.
The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.
Alissa Heinerscheid, vice president of marketing for Bud Light, is the first woman to ever lead the popular brand.
“As the first woman to lead the biggest beer brand in the world, it’s an amazing opportunity to really evolve and elevate Bud Light, this brand I love,” says Heinerscheid.
The Bud Light commercial, which will air during the Super Bowl, features actor Miles Teller and his wife Keleigh, and it’s called “Hold,” as Keleigh is facing a situation people everywhere do – being on hold on the phone.
It appears that Doritos Spain has made the same mistake as Bud Light. It has hired a “transgender girl” to peddle its products, and this one might be a worse pick than the beer brand’s Dylan Mulvaney.
Samantha Hudson hates the traditional family and has mocked rape victims. And, his X feed shows, he fantasizes about sex with little girls. That makes him a pedophile.
And already the boycott has begun.
Another Day, Another Freak Show
The End Wokeness X feed summarized the case against Hudson:
“Doritos just picked Samantha Hudson as their brand ambassador in Spain,” the post says:
Samantha Hudson:
-Admitted to being a pedophiIe
-Identifies as a non-binary trans girl
-Openly mocked victims of child r*pe
-An advocate for “annihiIating, completely destroying, and abolishing the traditional family”
And just like that, 14 hours later the cut him/her/it off and is out. The people have spoken and the Bud Light treatment is now a card in the hand of the consumers.
As anyone even halfway aware of Bud Light’s financial woes since putting Dylan Mulvaney on one their cans predicted, their attempt to reclaim their domination of the beer market via funny Super Bowl ads did not have the intended result.
If anything, it was a waste of a $7 million plus brand rehabilitation effort.
The Wall Street Journal reported Wednesday that, despite the astronomical amounts of money Anheuser-Busch expended on the prime ad space of the Super Bowl, the company’s attempt to boost their flagging sales “barely moved the needle.”
While the Super Bowl helped raise sales ever so slightly, it was still left in the dust by Modelo Especial, who first dethroned the brand in May 2023 in the wake of the Dylan Mulvaney boycott.
The day of the Super Bowl, Bud Light accounted for 7.3 percent of all beer sold, while Modelo accounted for 8.7 percent.
I could fix their problem, but they are too woke. Apologize for celebrating a tranny and having a woke girl ruining their marketing by going against everything Bud stands for.
If Trump can’t save them from failing, they are going to have to come to the truth. Admit your mistake and commit to not doing it again. Appeal to men the way they are instead of what the Karen’s of social media tell us we should act like.
As with everything it touches, Woke ruins everything. Get woke go broke.
Bud Light is returning to the Super Bowl with a 60-second ad representing the beleaguered beer’s biggest bid to recover from a consumer boycott last year.
Bud Light parent Anheuser-Busch will also run a minute-long Michelob Ultra commercial featuring soccer legend Lionel Messi, as well as a 30-second Budweiser spot highlighting the work of its wholesalers and featuring its Clydesdale horses, the company said.
“We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen, but brands that can really scale out the opportunity that Super Bowl and the NFL playoffs and everything else provide,” said Kyle Norrington, Anheuser-Busch’s chief commercial officer. “These are the brands that we thought deserve that opportunity this year.”
Thirty seconds of commercial time during the Super Bowl will cost many advertisers around $7 million, but prices can vary based on factors including how many spots companies buy.
Bud Light’s ad is the culmination of a five-month campaign around the National Football League, itself part of a wider marketing push to salvage the brand following the boycott that cost Bud Light its title as the top-selling U.S. beer to Modelo Especial.
There are some groups of people you just don’t want to piss off. Beer drinkers seem to be in that category. The only people I’ve seen drinking one since they put the pervert on air in what has to be one of the worst marketing campaigns in the history of advertising (thanks to a woke girl from Harvard) were two ladies at a sailing event. That explains a lot right there.
I hope this is a lesson to the rest of the world who thinks regular people are going to put up with this shit. Everyone has a limit and that got filled up a long time ago for most by forcing this woke crap on us when no one wanted it.
What they really need to do if the want to come back is to apologize for being woke and saying they want to be the beer for Joe six pack and not for freaks, trannies and people who hate America.
Tar-Gay and Butt Light are down $37 billion between them. You can’t pin this on the conservatives because they stopped going to Target after the bathroom crap.
It’s hard to imagine that people can’t figure out that males and females are different. They are supposed to be. Just because you don’t like yourself, it doesn’t mean that it’s going to make your life any better by trying to be something you are not. If you can’t accept yourself as who you are, don’t think we’re going to accept the fake version of you.
We’ve already found out that men don’t make good women. They can kick ass in girls sports, but can’t sell beer very well as girls. They’ll never be able to have a baby either, kind of the big male/female differentiator.
I see Ryan Mulvanney like all real men do. He was the pussy in school who got his ass kicked. After the butt light commercial, a lot of guys would administer that just out of duty to other men. Instead of bucking up and trying harder, he decided to try and be a girl and was marketing poison.
HERE IS THE REAL STORY, WHY A GIRL CAN’T BE A GUY
Now, we have this girl that is crying because she found out that men are competitive, loners and don’t need other men to cry with in the bathroom.
So speaking of pussies, here is the girl who has pretended to be a guy, crying because she can’t share her feelings with other guys in the bathroom. I’ve got a clue for you girl, guys don’t share their feelings. We never give away any competitive advantage.
This is really sad. Trans man realizes how hard it is to be a man when you’re really a woman.
Males and females are different and no matter what you do to your body, you can’t be the opposite sex. pic.twitter.com/Ib2in2vJrb
Men are in competition with each other. Men vie to express dominance, to establish their place in the pecking order.
If a man steps out of line, and assumes a place in the pecking order that is not agreed upon – this place being based upon established social agreements that no one can see, nor express in words – he is summarily dismissed.
If he still believes the territory, he has assumed, is rightfully his, he will endure all manner of insults and attacks, up to, and including, physical attacks
This begins for boys some time just after the toddler stage, and intensifies throug the teen years, and early adulthood.
Men find this competition exhilarating, though it is also challenging, and often ends in shocking defeats.
We pick ourselves up, nurse our wounds, and go back to do battle on this invisible turf.
This is a fact of manhood that a woman can not know, because, as I said, this pecking order is based upon ESTABLISHED social agreements that no one can see, nor express in words.
I would imagine this must be a shocking fact of life for a Trans “man”, to find that he has no place, because he never fought for it, and is completely unaware of the competition which is raging all around him.
It must be profoundly disorienting.
And it is because these Trans “men” have never fought for their territory – and enter into this competition completely unaware, blind to that which is clear as day to man = that they can never be more than a cheap imitation of man; a mockery of a notion of manhood, perceived from the outside.
Here’s our life, fighting for everything and every inch of ground we gain in life.
You may change your appearance, but you can’t change your gender or ever know what the other gender is like. It’s why men don’t have a clue what girls are thinking. At some point in all of our lives, we give up trying and just live our life. It’s much better that way.
In the sewer, where that swill belongs. Good job there Harvard girl on the tranny marketing campaign. Good job to my faith in at least half of the Americans who have moral standards.
It looks like the country (except for the coastal elites, who are perpetually out of touch) has had a belly full.
Pride logos are being turned back from their crayon colors so that the companies won’t lose their asses in the stock market.
New terms are being invented (see the title). The realization that young woke and fresh new faces in corporate marketing wasn’t as good as it sounded.
Here’s a sample:
The mainstream media is dominated by coastal bubble elites who — I promise you — really believe that most Americans hold their opinions. These are people who live extraordinarily insular lives. They may have met the occasional Republican, but they’ve never had a conversation with one. That would be icky. It’s like when I go out to a sports bar to watch a University of Arizona basketball game since I’ve been back in Tucson — I’m awash in a sea of people who agree with me. If I go to another bar — HEY! — more friendlies.
The weariness I alluded to in the headline has been exacerbated this year by both the Bud Light brouhaha and Target stores deciding that they needed Pride merch for the kiddies. Back to the caring point, people on the right have really started to care where our money is spent. The financial losses that both brands have suffered have been significant. It’s perhaps the first time that those of us who aren’t on board with hyper-sexualizing little kids in the name of “tolerance” have felt like we still have a voice in this national conversation.
Athena wrote something over the weekend about Bud Light marketing VP Alissa Heinerscheid that had a paragraph that began with a gem of a line and finished with an example of real tolerance:
As we savor the first-ever “Pride Month,” during which woke CEOs are coping with the new reality that rainbow spokescreatures are currently radioactive, we also spare a thought for the benighted executive who made such an incredibly poor decision that it has already generated a new term in the business world: “Bud Lighting.” We are conservatives, after all, and even while we love us some schadenfreude, we still care for the human beings at the center of the sh*tstorm they caused.
The real fault in the debacle isn’t Heinerscheid’s. It’s the higher-ups at Anheuser-Busch InBev who decided to hire a marketing exec because she was younger and fresher, and none of them had any clue as to how to appeal to customers under the age of 50. There’s a good chance that Heinerscheid has never been in more than five bars in her life that served enough Bud Light to need to restock it every week. Personally, I’d like to thank her for getting so many conservatives to stop drinking the second crappiest beer in America (Miller Lite is still the worst). It’s basically the Boone’s Farm of beers — something you should only be drinking until your tastebuds grow up and you get a job.
Some corporations have been bowing to the religion of woke.
So far, Target has lost 8 billion for promoting pride children’s clothing, tuck (your dick) tranny bathing suits and their other Satan inspired stunts.
It goes from bad to worse. Here is a round up of Bud Light swirling down the Woke toilet. Excerpts from what is happening below, with links to more detail.
“None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo,” Lachky noted. “That’s insanity. That’s marketing incompetence.”
Alissa Heinerscheid, Bud Light’s head of marketing, said in March that “I had a really clear job to do when I took over Bud Light. It was, this brand is in decline, it’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
Bud Light sales dropped by about 28% in May when compared to sales figures from last year following controversy over the company’s partnership with transgender influencer Dylan Mulvaney. The Journal reported that the company recently informed wholesalers that it would buy back unsold cases of beer that have passed their expiration dates.
Anheuser-Busch Loses Highest LGBTQ+ Equality Rating – AB pissed off the people they were sucking up to, or you’ll never be able to make the Woke happy. Companies should just tell the trannies to pound sand.
The Human Rights Campaign, the country’s largest LGBTQ+ advocacy group, has downgraded Anheuser-Busch’s equality score for the company’s handling of the backlash from a Bud Light promotion last month that featured transgender influencer Dylan Mulvaney as a new spokesperson, USA Today reported on Monday.
A wave of conservative backlash harshly criticized the company for working with Mulvaney, with calls for a boycott appearing to be the reason for a drop in the sales of Bud Light, Business Insider reported.
HRC’s senior vice president of programs, research, and training Jay Brown said the group decided to revoke Anheuser-Busch’s equality score after several attempts over the last month to contact the company’s executive team went unanswered.
The group said it had asked the company to release a statement backing Mulvaney and transgender customers, shareholders, and employees.
Anheuser-Busch had previously held a perfect score and was designated a “Best Place to Work for LGBTQ+ Equality,” which meant the company took “concrete steps to establish and implement comprehensive policies, benefits, and practices that ensure greater equity for LGBTQ+ workers and their families,” according to HRC’s website.
“We don’t make this decision lightly,” Brown said. He emphasized that demonstrating backing for the LGBTQ+ community is particularly important in the current atmosphere, with numerous anti-LGBTQ bills under discussion in legislatures across the nation.
Bud Light angered its core customer base in April when it parented up with transgender social media influencer Dylan Mulvaney and thus attempted to validate his claims of “womanhood.”
The business blunder has resulted in an organic boycott felt as far away as Australia, where Sky News host Rita Panahi cited the saga as a warning to her own country’s corporations.
Panahi theorized conservatives in her country could make their voices heard in ways that make those who attempt to propagate leftist causes pay for it if they only follow the great American roadmap.
In the case of Normal People v. Bud Light, Americans on the right have spoken loudly and clearly.
Conservatives have protested toxic so-called progressivism by choosing to remain peacefully committed to not giving hard-earned dollars to a company that mocks them.
From Don Surber: In the spirit of always leave them laughing, I quote the Toronto Sun, which reported, “Bud Light retailer offering $20 rebate on cases of beer being sold for $19.98.”
I wonder if the major corporations realized how out of touch they were when they started this nonsense. It seems that DEI, CRT and the rest of the alphabet wokeness isn’t selling any products. It’s part of the self destruction, like the Portland post below that shows most of regular people are tired of this woke crap.
The companies that were trying to get ESG points from Blackrock are paying a high price for their actions.
The rest of us just want some sanity and to get back to normal life. Those of us who are fed up just stopped buying the products from these weirdo’s. Don’t force that on us to make yourselves feel better.
Just two months ago, transgender influencer Dylan Mulvaney was flying high with endorsements from Bud Light, Nike and Maybelline, to name a few. Hot off her “365 Days of Girlhood” journey on social media, she was also enjoying an elaborate musical event staged at the Rainbow Room in her honor.
That was then. But now, after the backlash against Bud Light’s decision to partner with Mulvaney on social media and feature her face on beer cans, other trans influencers say they’re feeling the heat as well.
Some told The Post that, at a time when they are usually in high demand — the period leading up to Pride Month in June — brand partnership offers are drying up.
Rose Montoya, who has 1 million followers on TikTok and Instagram, said she’s noticed a big drop-off in the number of deals she’s been offered.
Prior to Pride Month last year, Montoya — a Seattle University graduate who bills herself as a content creator, trans advocate, model and actress — was getting up to 100 brand partnerships thrown her way. Now, she said, it’s been reduced to a trickle of maybe 12 or so offers.
Trans influencer Rose Montoya says many of her usual brand partnership offers have dried up in the wake of the Dylan Mulvaney Bud Light fiasco.
“Last year was my best yet,” Montoya, 27, told The Post. “I had everything — skincare brands, TV networks, advocacy groups, lots of start-ups. They all reached out. Now I’m not hearing from them.”
While she noted that “the market has also become over-saturated with influencers since 2000,” Montoya added that “the average queer creative makes all their money in June —enough to live on for the rest of the year. And the fact that there’s been a chill probably isn’t helped by the whole Bud Light thing.”
Montoya said that she can get up to $15,000 for a brand partnership. Some of her contracts are for six months at a time, and she hopes to renew one of those soon.
Yep, she’s gone. It says leave of absence, but when you cost your company at least 5 billion and counting, along with a century old reputation, your ass is history.
She’s going down as the girl who did the worst marketing campaign in history (Gillette may argue this one) all in the name of woke and inclusivity. A college freshman would identify this as the textbook example of f**king up to the extreme.
The controversial marketing exec behind Bud Light’s partnership with Dylan Mulvaney has taken a leave of absence as the boycott against the beer brand rages on.
Ad Age reports that “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.”
In an interview on the Make Yourself At Home podcast from March 23rd, Heinerscheid revealed that the brand was in decline and they needed to “attract young drinkers… then there will be no Bud Light,” which led to the controversial partnership with trans TikToker Dylan Mulvaney.
Note: Bud replaced her with a man. He probably got marching orders to stop pissing off the once loyal customers and figure out a way to stop the hemorrhaging of profits and reputation.
It doesn’t take a genius to know a guy isn’t born with boobs. Even if you put silicone in there, they still aren’t boobs if on a human born a male.
Nike could have picked any female in the world to promote their products, yet they picked a mentally health challenged boy with a dick to sell their workout products.
I doubt they will be as affected as Transnheuser-Busch because they have put the worst people as spokespersons already (I’m looking at you Colin Kaepernick, America hater and racist cry-baby). They have a solid track record for being in the woke dumpster.
Megyn Kelly sums it up perfectly: He has no idea what it is like to need and wear a sports bra. It’s also cringe worthy to see him prancing around like a pansy. Three women with six boobs calling Nike and their pretender out for disrespecting females.
“I’m sorry, Dylan doesn’t have breasts. Dylan’s been taking some sort of a hormone that has turned Dylan into some — I don’t know what’s happening there, but those are not breasts,” she said. “And Dylan doesn’t need any sort of a bra, never mind a sports bra.”
A self-described “Southern Mama” said she was “sick and tired” of Nike “pushing us around” before burning her sports bra and encouraging others to join in the viral challenge.
“All you real women out there – we are in the fight of all fights,” the woman who goes by the TikTok handle “chatterbox.mama” said to her more than 140,000 followers on Tuesday.
“Since the 1960s, we have been fighting for the right to be women,” she said.
“Nike, you should be ashamed of yourself,” the TikTok influencer continued.
“You chose a little boy with no breasts and some junk in his pants to represent real women.”
The TikToker declared: “Nike, I am done with you.”
“I will never, ever buy a Nike product for as long as I live,” she said.
“And there are millions and millions and millions of women just like me.”
She then challenged other women to “burn your Nike bras … as a way of showing our solidarity and how serious we are that we will be recognized.”
As soon as I saw the Bud Light campaign with the tranny Dylan fake-a-girl as spokesperson, I had to ask who could be that out of touch with a customer base.
I was almost positive that it was from the Ivy League and most likely Harvard. I also figured it had to be a girl. No straight Bud Light drinking man would think a tranny would be a good idea. The final guess was it was a someone who was woke.
What gets me is what executive at Budwiser gave this the green light when it got to his/her desk? This had loser written all over it that any redneck in mid-America would instinctively know.
Here you go. Every guess I made was right, not that it was hard given what a FUBAR decision this was.
And there it is
Bud Light went woke & recently hired Alissa Heinerscheid, a Woke Ivy League grad, as the first woman to lead marketing for a major beer brand
She’s also now the 1st woman to destroy the largest beer brand in the industry
My already rock bottom opinion of Harvard was able to go lower.
I now await the case study or new textbook of colossal marketing mistakes along with Gillette trashing it’s male base and losing $8 Billion. I wonder which one will lose the most money and customers (and loyalty).
I give it a short bus as it is that bad of a mistake. It just confirms what I learned in the working world, that an Ivy League degree and especially Harvard are among the most overrated and overpriced mistakes parents make.
How tough can it be to sell beer, especially Bud? Get some guys, some trucks, animals (likely dogs) and good looking actual girls. Then film at the beach, a sporting event or concert. If you don’t want to spend the money on loser executives and advertising campaigns, cut the price a bit and you just got a bigger college customer base.
Go woke and go broke, every damn time.
Just to rub some salt into woke, the exec behind the Gillette ad was also a woke girl.
Carolyn Tastad, group president of P&G North America
And in her own words, how and why she killed the brand to be inclusive to a new generation. Like I said, she could have just given them a price break without chasing off the other 98% of her existing customers. You have to try really hard to be this bad. I wonder how proud Harvard is for teaching how to fail.
Whoever hired her made a bad decision.
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
Delusions of Adequacy 
