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Nice Chip Job Apple

February 7, 2006

Macslash reports that Apple picked Intel for it’s new processor because it was faster and they got more attention from Intel. Ok, I get that. What should they say, we picked it because it was the same?

Today I read stories from the WSJ, Financial Times, Reuters (sorry, they’re paid links, but the stories are all over the place) that IBM has a new Power chip that is clocking in at 6 Mhz and lower power and heat consumption. Just after the big Intel/Mac splash, here comes a chip revolution.

Was this a bad choice by Apple to switch? History will decide, but I’m thinking that since IBM has all the game boxes and there is a move to control the consumer market in the house for audio/visual/lights/AC that this is going run together. The person that controls the entertainment and the house from a pc is a winner.

So I ask, did Apple make a mistake going to Intel? Switching your OS to work with different hardware is no small feat, so there had to be some thought going into it. I thought when they made the switch, here comes another Intel box, and since it was vehemently denied, it’s probably truer than we were led to believe.

All the articles today say that the other chip makers are going to have to do some catch up to the new Power 6 chip, so who’s made the right decision here? Apple has made some good decisions before. I-Pod is a killer product, but more of a one off as more stuff is going to be integrated into the phone/mp3 player/thumb type email device. Palm was once dominant too, ask Blackberry users what they would rather have there.

So I’m going to be watching the Mac numbers and Apple spin.

Disclaimer: even though I’m and IBM’r, I love my video I-pod, and I’ve worked as an Apple dealer selling tons of Mac’s in a prior job. I have no affiliation with the chip division other than through working for the same company. I looked at this one as if I was an outsider.

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