IBM and Social Networking (IWB and blogging event)
This week, IBM held a Social Networking event hosted by Irving Wladawsky-Berger for the press. Some local analyst’s attended.
On the panel was:
IBM VP of IBM Technical Strategy and Innovation
IBM Fellow and head of the Collaborative User Experience Research Lab
IBM Software Group, Lotus
General Manager of Workplace, Portal and Collaboration Software
Author, Business Blogs: A Practical Guide
Managing Director, Investment Banking Division, Morgan Stanley
Author, The Clue Train Manifesto: The End of Business as Usual
Here is the advertisement before the event:
According to Wikipedia, social networks play a “critical role in determining the way problems are solved, organizations are run, and the degree to which individuals succeed in achieving their goals.” IBM believes that this model, which has been so successful in the consumer and open source communities with things like Friendster, MySpace, Craigslist, blogs, wikis and other social networking tools and phenomena, can be tapped to drive productivity, collaboration and business insight for the corporate world.
We won’t focus on whether or not CEOs should blog or what is the right and wrong way for business people to engage with bloggers — instead we invite you to hear and discuss the business opportunities we see for our clients.
We will provide a peek at technologies from inside IBM’s Research labs that demonstrate how these social networks can transform how companies work, and perhaps more importantly how they can drive new kinds of collaborative innovation in business. And we’ll explain how IBM plans to help companies deal with these phenomena: from analytics for searching and mining blogs and what to do with that information to make business decisions, to how these social networks can help transform cultures and change the way we work and collaborate.
Here are some blog comments with the analyst questions with the panel’s answers.
IBM Says That Companies Need to Mine Blogs, Wikis for Vital Business Data
IBM Software Tracks Blogs, Web Content
IBM launches blog content monitoring software
IBM Software Tracks Blogs, Web Content to Capture Buzz, Spot Trends Around
Blog-Spotting With IBM
IBM Discovers What Willis Is Talking About