How And Why Woke Is Going Away

In his classic book, Private Truths, Public Lies: The Social Consequences of Preference Falsification, economist Timur Kuran notes how governments, and social movements, do their best to enforce this sort of ideological uniformity. People tend to hide unpopular views to avoid ostracism or punishment; they stop hiding them when they feel safe.

This can produce rapid change: In totalitarian societies like the old Soviet Union, the police and propaganda organizations do their best to enforce preference falsification. Such regimes have little legitimacy, but they spend a lot of effort making sure that citizens don’t realize the extent to which their fellow-citizens dislike the regime. This works until something breaks the spell and the discontented realize that their feelings are widely shared, at which point the collapse of the regime may seem very sudden to outside observers — or even to the citizens themselves. Kuran calls this sudden change a “preference cascade,” and I believe that’s what’s happening here.

In America, the left spent years bullying people into accepting “woke” ideas on race, gender, and politics. There’s considerable reason to believe that a majority of Americans never accepted these ideas, but between constant media repetition, and the risk of being mobbed and canceled if you disagreed with them, most people for years were afraid to stand up.

But two things put a stop to that. One was Donald Trump’s election. The other – and the two are related – was Elon Musk’s purchase of Twitter, now X, which is now a free-speech platform with roughly equal representation of Democrats and Republicans. Both had the effect of blowing up the lefty bubble and letting people realize that they, not the woke, were the actual majority.

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that’s right, we the normal Americans are tired of this shit.

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