Jack Daniels Goes Un-Woke

excerpt:

This evolution began in January with the launch of a new strategic framework, and today, we wanted to share the next step in our work. First, we believe we must make some changes to account for the ever-changing landscape. This includes:    •Ensuring executive incentives and employee goals are tied to business performance;  •Removing our quantitative workforce and supplier diversity ambitions;  •Ending participation in the Human Rights Campaign’s Corporate Equality Index survey; and •Reviewing training programs for consistency with an evolved strategy.

Translation: going woke cost us money and business and we need to make money.