People vote with their money. The vegetarian weenies didn’t like McDonald’s to begin with and those who do go would never go for a sandwich that tastes like McShit.
The iconic hamburger chain McDonald’s thought it might try to appease the anti-meat forces by experimenting with McPlant. The result was a spectacular failure.
McDonald’s declared that its experiment with plant-based burgers was a disaster.
Joe Erlinger, who heads US operations for the Chicago-based fast food giant, told a business conference that the company discontinued the pilot program after customers in San Francisco and Dallas-Fort Worth panned the McPlant.
The McPlant “was not successful in either market,” Erlinger told the Wall Street Journal’s Global Fast Food Forum in Chicago on Wednesday.
“I don’t think the US consumer is coming to McDonald’s or looking for McPlant or other plant-based proteins from McDonald’s now.”
The McPlant was test-marketed in San Francisco. If a plant-based burger can’t succeed in this super-woke city, it is doomed.
Speaking at the WSJ Global Food Forum, Erlinger said he had “asked the team to test the McPlant in two very different markets, and they chose San Francisco and Dallas.”
McDonald’s kicked off testing of the plant-based burger in the two cities in February 2022 and concluded it after a limited time. It involved about 600 restaurants in total.
“It was not successful in either market,” the McDonald’s USA president said at the forum. “So, I don’t think the U.S. consumer is coming to McDonald’s or looking for a McPlant or other plant-based proteins from McDonald’s now.”
I’m not surprised that it did better in Europe, but I would expect that and that’s nothing to be proud of.
Delusions of Adequacy 
They tried this 30 years ago and it was a similar failure. Not enough 7th Day Adventists to make it successful. A true fact.
LikeLike