William “Bill” Post — the man who created the beloved toaster treat Pop-Tarts — died on Saturday, his family announced. He was 96.
Post, a Michigan native and son of immigrants who worked his way up from a truck washer to a senior vice president, brightened millions of Americans’ mornings with the sweet pastry that hit the shelves in 1964.
The great-grandfather is often credited with inventing the breakfast treat, though he would always say it was a team effort, according to his obituary.
Post was raised in Grand Rapids as one of seven children of Dutch immigrants. He married his high school sweetheart, Florence Schut, and served in the Army Air Corps in occupied Japan.
I ate them, but it wasn’t the staple it was for my kids. Knowing what I know now about diets, I’d have never given them to the kids, but when you are working on a couple of hours of sleep and you’ll do anything to get food in your kids before school…..pop tarts.
Delusions of Adequacy 