M&M’s pulled their woke spokescandies because of the backlash. Customers want chocolate, not woke.
M&M’s won’t be going woke after all.
After two weeks of ridicule over an “all-female” version of the iconic chocolate pieces and lesbian overtones in new marketing of its female “spokescandies,” M&M’s said “we get it” on Monday.
In a statement posted on Twitter, M&M’s said “America, let’s talk.”
A message from M&M’S. pic.twitter.com/EMucEBTd9o — M&M’S (@mmschocolate) January 23, 2023
“In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it — even a candy’s shoes can be polarizing. Which was the last thing M&M’s wanted since we’re all about bringing people together. Therefore, we have decided to take an indefinite pause from the spokescandies,” the company said.
In the now-abandoned marketing campaign, Green and Brown had their femininity toned down in their shoe choices while the new Purple female “spokescandy” was designed to promote inclusivity by, among other things, appearing to be plus-sized and sashaying around a theater singing “I’m Just Gonna Be Me.”
Jane Hwang, global VP at Mars Wrigley, had said consumers would “relate to and appreciate” the reworked spokescandies.
Kathleen Kennedy ruined both Star Wars and Marvel for Disney. Their movies are down also when they took away the real hero’s, Ironman and Captain America.
Get woke, go broke. There seems to be a trend here that enough of us go by. The other trend is which woke executives are ruining our lives.
Mars uses child labor for their chocolate and are in a suit right now after being charged with such.
I want to enjoy a movie or sports with some food or drink that doesn’t involve politics, gender, racism or woke.
At least I know that they will continue to cut their own throats with people like me if they continue.
Michael Jordan refused to be woke. His line was republicans buy basketball shoes also. That is right. They go to movies and eat candy too (I’m not politically affiliated to any party anymore on purpose, it is a uni-party now)
Here is another story ‘Feminist’ and ‘Inclusive’ M&M’s Pulled After Heavy Criticism’
The latest campaign featured the female characters upside down on a candy bag with the ad slogan, “Supporting Women, Flipping the Status Quo.” Why are they pushing this? Chief marketing officer Gabrielle Wesley stated, “The M&M’S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong.” Is that really candy’s purpose? Is candy really an appropriate venue for identity politics?
This wokeification of candy has predictably sparked a lot of backlash from many people.
One YouTuber put it this way: “[M&M’s is] pandering to the woke idiots instead of giving a sh*t about actual issues that this chocolate company has been a part of for quite a while. You know, like the fact that many of their employees are children.” For the record, it is in fact true that there is a lawsuit regarding child slavery against big chocolate. Mars, Nestlé, and Hershey are all named in the suit.
The backlash was so severe that Mars decided to pull the M&M characters entirely. According to Mars’s public statement: