Different Analsyt Relations Tactics – what can go right and wrong
I’m live blogging from an analyst event in Waltham which includes partners. We are using a different tactic which allows the analysts to have 1:1’s with the partners behind closed doors, without us being there. Our premise is, that if our programs are good enough, we should be able to leave them alone and the programs and partners will stand up for what they are. This is working.
What is not working is 2 hours before the end of the day before the event (yesterday) 2 analysts couldn’t make it for real reasons, a funeral and some legal issues that needed addressing. This left moi holding the bag trying to scramble. As luck would have it, we were able to ask some local analysts to fill in at the last minute (thanks Anne Thomas Manes) and it went off without a hitch.
I’ve never had this happen before. Sure one here or there can’t make it or just doesn’t show, but you usually know well in advance. Since we solved it, I’ll point to my manager who not only helped out (thanks Amy Loomis) and my co-worker Amanda Kingsbury. Amy told me anyone can do good when things are going good. It’s how you perform when the chips are down that makes you worth your salt.
check out this google search IBM Analyst Relations Homepage
http://www.google.com/search?hl=en&q=ibm+analyst+relations+homepage&btnG=Google+Search
you rock James
Funny that, but try this one.
Interesting tactic John -looks like IBM is opening up the kimono. We might blog on this sometime. Any tangible results yet?