In an effort to keep our A/R team in Software Group as up to date as possible, we did another education call, this time on podcasting. We were joined by Steve O’Grady and Cote of Redmonk who presented on the subject, and members of our own communications team who do some excellent podcasts.
Besides having the education, we’re moving on to how we can use this in the A/R discipline. Among the usages are announcements, standards discussions and other related events where it can be either educational or directional. It becomes a piece of the informational package around a technology, standards or announcement info that can be downloaded.

We currently have a series that covers some analysts that we’ve done podcasts with on our Analyst Inputs and Outtakes, and hopefully, the creative minds in our a/r group will come up with more creative ways to use this and the other components of Social Computing. So far we’re blogging, podcasting, have a wiki and are part of the greater IBM social networking programs.