The same thing that Microsoft wants. Control of the Living room and the entertainment lifestyle. There will be announcements about a new iPod phone or a service but look at the Big Picture.

Here’s the big picture, check all that apply:

1.

2. check #1.

3. All of the above

Who is the largest Disney Stockholder? one guess.

So look for code talk about new products, but read between the lines at how “lifestyle” and “entertainment” will change and how Apple is looking to “help” the media experience.. Don’t fall (too much) for the iPod phone with some downloads or a touch screen iPod. Yes that would be cool, but those are only building blocks. Look for how they want to compete for taking over the entertainment center and work their way back to the office (with Intel machines). It will be with better content and delivery.

And what better known content than Disney? They’re pretty much the King of entertainment (I take exception to Eisner’s view of entertainment, but over the years they have been solid). Apple has a better media interface than Windows, and from what I can tell Linux too.

Apple has been very profitable with the iPod/iTunes model. Sell both the hardware and software by controlling the content. Offer better content and DRM is still a nuisance, but you’ll put up with it a bit longer as Apple milks the cash cow. Move that model to the living room and you have the media center hardware and can sell iTunes like Disney movies, working better or cheaper with Apple. Oh, and Jobs collects on the Apple and Disney side. Hey, I don’t blame him, he personifies the American dream. Wish I’d thought of it.

So on the 12th we’ll see if it’s another lame announcement about an lame iPod docking speaker, or selling move movies and hardware. Note, I’ll give Microsoft a D at their try at this; xBox, windoze media software and a large install base and a whole bunch of Wintel boxes…they shoulda had a much better share of the consumer marketplace.