I sit hear blogging on Sunday afternoon while watching the Bassmasters Championship , later today I’m going to be watching NASCAR. I find this press release on my RSS feeder where I track both (to my employer, I only check these after work, I’m busy with only analyst relations issues 100% of the time): Racing Car Industry and Pro Fishing Have One Thing in Common — Fresh Fish TV about a new Fishing channel.
Great, all I need is another channel, but heck, last week on my – You know you’re a Redneck Calendar was if you tape fishing shows….which is what I’m watching as I type (ok it’s TIVO, but I was at church).
The killer was this line in the press release, “One thing the producer’s of the Fresh Fish TV show realized is that fishing market demographics are very much the same as NASCAR.” They go on to state that the fishing industry is a 41 billion dollar industry. I don’t know the facts on NASCAR, but I’m betting it’s twice that. That’s more than a lot of countries.
Let’s see, here’s a list of some demographics between the two, I wonder if you can draw any conclusions here.
Fishing is the largest participant sport there is with over 45 million fishermen (not sexist, a woman is a fisherman also), Racing had 19 of the top 20 spectator events last year.
Both take place outside
Both are predominantly Southern oriented
Both are family oriented
Both fan bases are patriotic
Both fan bases are loyal to country
Both fan bases are loyal to sponsors
Most fisherman like to hunt
Most race fans like to hunt
Both handle a GPS with the ease of a fork
Bar-b-que is a staple
Both understand meteorology and know how weather affects performance
Both like big motors that go fast
Both could survive without a grocery store
Both drink a lot of beer (not the drivers, at least when they are doing their job)
Sponsors are crucial
They know how to make big money (some discount these two as a redneck crowd, but the winner of today’s tournament picks up $500 thousand for winning, another $1-2 mil in sponsorship, Jimmy Johnson won $2.4 million for the Daytona 500 last week, not chump change).
Fishing TV ratings are on the increase
Racing TV ratings are not only on the increase, but are passing most other sports (advertisers are not lost on this fact at all)
Fishing competitors are fan friendly (no fights in the crowd or dissing the fans)
Racing competitors are fan friendly
So they find that there’s a similarity between the demographics? How could that be?