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Who's #1 in Analyst Relations? In Asia Pacific, it's IBM

January 18, 2006

Hat’s off to the Asia Pacific IBM analyst relations team headed by Junaidah Dahlan and Karen Davis. I work with them frequently on global and regional announcements, cross IBM events and team issues. This is a well deserved reward for a job well done

In a report byIntelligen/Lighthouse , the IBM A/R team proved to be the leader.

Here are some of the analyst comments:

Analyst Comments from the report:

“With dedicated local and regional AR resources (as well as some worldwide resources who interact with Asia/Pacific analysts) and focus on multiple market segments, IBM was praised by some analysts for its professional and proactive approach to analyst relations, and was generally regarded as understanding the role and importance of industry analysts. ”

“I find the people that they use to fulfill my enquiries are very easy to work with, maybe they’re more seasoned, less sales-oriented, have a more mature approach, less blinkered.” Principal analyst

“I deal with them less this year than last year, but they are still there reaching out to say “what can I do to help your research?”” Research director

“IBM is probably the best. Consistency in terms of staff, the structure’s well-defined, clear lines of contact, sophisticated understanding of my needs.” Research vice president

“IBM. They take you seriously right from the start. They don’t feel they have to get a list of the customers you’re working with before they give you information. They’re much more aware of the analyst’s role. They don’t overload you, most of the time. I can get on the phone and they will find the right person for me to speak to – it may take some time, but they will do it. They’re very good at honing in on what you need, what’s useful.” Principal analyst

“They have an analyst relations website so I can log in and self-service. Some product groups are better than others at keeping up the relationship.” Research director, Malaysia

“IBM is professional. They have AR people under the communications department, several AR people. I can get business and product information from these people, so I think they have good internal communications. I get an instant response to my request for a meeting with their product managers.” Principal analyst, China.

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From → Analyst, ibm

5 Comments
  1. Now, that’s a good benchmark on which your competitor’s AsiaPac AR guys should be measure: beat the c**p out of Big Blue!

    What about the US and Europe, is the hidden secret that IBM is not doing so well there then?

  2. I’m hoping there will be studies on this also. One of the subliminal points was that many times we’re thought of as a USA company, and when we do well in another Geography, it furthers the point that IBM (and Americans) can (ok, are trying) think internationally, and are hoping to shrink the world.

    BTW, the European team are as good a group as I’ve worked with also and should be given the same credit.

    As for the US A/R team? I’ll post it if we win. Let that be a challenge to the a/r team to aim for that goal.

  3. Hi John,

    Thanks for mentioning Lighthouse! I’ve written a little about this at
    http://analystrelations.blogspot.com/2006/01/ibm-leads-in-our-asia-pacific-study.html

    Duncan.

  4. Hey John,

    You might have something to say on this:

    ARmadgeddon:
    The AR pissing contest has started!

Trackbacks & Pingbacks

  1. IBM SWG A/R ranked number one in Asia Pac again by Analysts » Delusions of Adequacy

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