How to attract developers
Hats off to Microsoft here, I wish we’d thought of this.
Microsoft has a talent search in India that will produce one member to work with Gates for a year. If you look at this closely, there is one big winner….Microsoft. You may have thought I was going to say the guy/girl who gets to work with Microsoft for a year, but I’m not sure that is that good.
Microsoft is pulling the credit card game, announce a contest and you pull everyone in. Compound that by it being in India, and you have one heck of an idea.
We make no bones about the fact that we are expanding heavily in the BRIC countries – Brazil, Russia, India, China. It looks like we aren’t the only game in town now.
Hope we learn from this.