Kudo’s to Robert Scoble today for calling out his own company in public, that took big….uh….attachements. Why, if you go to the end, he talks about Microsofter’s having to work for other companies because the customers will leave.

12 reasons why not to work with Microsoft .

I read Thomas Watson’s book about IBM. It was always about the customer, both Watson Sr. and Jr. Let us not forget that either just because it’s Microsoft that has become the BORG, that our end goal is the CUSTOMER! (listen to this, it’s scary when you think about the operating system war).

Ultimately, it is about the customers. It’s not about what you can do to climb the ladder of success, or how great a product you can produce – especially if no one wants to buy it…..or for Microsoft, if no one wants to work with you.