Why the Apple Watch Is Not The Product That Will Save Apple

Apple has prided itself on cutting edge products.  Their mantra is to create great products that we didn’t know we needed.  It worked for the iPod, IPhone and iPad.  Now there are rumors about the iWatch.  Guess what, they are going to miss the boat on this as they have overlooked what we do and do not need.

Who are the biggest consumers of new technology?

First it is the early adopters, they’ll buy anything.  That is a small percentage of the population though, maybe 15% at the most and that is being generous. 

They will likely be the bulk of the iWatch consumers.  Here are the others:

Dilberts who need to have the most gadgets.

dilbert stuff

Some workout people who for while will think this is cool.  This groups purchasing power will wear off as you can tell by the proliferation of watch style monitoring devices being purchased, but then discarded.  It is not the killer app.

Who won’t by buying them?

Almost everyone else and the biggest problem is the group that has the largest digital footprint:

The generation of 18- to 34-year-olds, known as Millennials, are an increasingly influential group that impacts many aspects of the American lifestyle, including fashion, technology and entertainment, according to the upcoming 2013 Digital Marketer Report from Experian Marketing Services. The report looks at key segments of the consumer landscape, including millennials, who provide a major opportunity for marketers to reach consumers via mobile. Millennials spend 14 percent more time engaged with their mobile devices in an average week than their generational peers.

Guess what?  They don’t wear watches for the most part, they keep time on their phone.  They want a phone with a bigger screen, better input capabilities and easy access to social media.  An iWatch doesn’t fit this model.  This will continue for the rest of their lives (likely) and with the younger generation.

They also have to pick which device they are going to buy as student debt is at an all time high.  If you need an iPhone to work the watch, no money left for beer or video games.

Digital Currency

What is the biggest attraction for Facebook and most social media?  It is the sharing of pictures.  Why did Instagram get bought for 1 Billion dollars?  Why is snapchat gaining ground and Twitter adding video to their photo capabilities?  With the grandparents getting onto Facebook, the youngsters are using other apps like Instagram to share their lives with their friends.  While you can see a picture, it is small.

So why are they doing it?  Because they need the buzz or the next great thing.  Will they do it anyway?  Of course, Samsung already has one announced and Apple copies and tries to make it better

I’m not saying watches are dead, who doesn’t want a Rolex for example, it’s just that the impact of an Apple Watch isn’t going to be the $100 jump in the stock price that earlier products were.

How Cool Is This, The World Clock In Any Time Zone

OK, the title should really read useful now that I think about it, but so what.

For those who care about punctuality, or for those who don’t, how would you like to know the correct exact time wherever you are?

How about if you want to check and see if your Laptop, mobile device, watch or any other time piece is accurate?

Click this link and enter your time zone to find out!

What Are The Biggest Time Wasters of Your Life

I found this from Anuj Agarwal, Founder Feedspot.com. but I wish I’d known about it earlier in life as I could have been more productive.
Common things:

  • Anger
  • Worry
  • Regret
  • Procrastination
  • Watching TV
  • Dwelling on the past
  • Not learning from past mistakes
  • Trying to change things outside of your control
  • Seeking revenge
  • Quarreling
  • The Internet/Social Media
  • Thinking too much about the future
  • Working hard and nothing is coming out of it.
  • Facebook
  • Facebook (2)
  1. The fear of missing out. – If you feel anxious because you constantly feel like you’re missing out on something happening somewhere else, you’re not alone.  We all feel this way sometimes.  But let me assure you,you could run around trying to do everything, and travel around the world, and always stay connected, and work and party all night long without sleep, but you could never do it all.  You will always be missing something.  So let it go, and realize you have everything right now.  The best in life isn’t somewhere else; it’s right where you are, at this moment.  Celebrate the perhaps not altogether insignificant fact that you are alive right now.  This moment, and who you are, is absolutely perfect.  Take a deep breath, smile, and notice how lovely it is.
  2. Avoiding pain and defeat. – Not to spoil the ending for you, but everything is going to be OK – you just need to learn a lesson or two first.  Don’t run from the realities of the present moment.  The pain and defeat contained within is necessary to your long-term growth.  Remember, there is a difference between encountering defeats and being defeated.  Nothing ever goes away until it teaches you what you need to know, so you can move on to the next step.
  3. Holding on to what’s no longer there. – Some of us spend the vast majority of our lives recounting past memories, and letting them steer the course of the present.  Don’t waste your time trying to live in another time and place.  Let the past, go.  You must accept the end of something in order to begin to build something new.  So close some old doors today.  Not because of pride, inability or egotism, but simply because you’ve entered each one of them in the past and realize that they lead to nowhere.
  4. Retelling a self-defeating story. – If we continue to repeat a story in our head, we eventually believe that story and embrace it – whether it empowers us or not.  So the question is: Does your story empower you?  Don’t place your mistakes on your mind, their weight may crush your current potential.  Instead, place them under your feet and use them as a platform to view the horizon.  Remember, all things are difficult before they are easy.  What matters the most is what you start doing now.
  5. Attempting to fit in by becoming someone else. – The hardest battle you’re ever going to fight is the battle to be you, just the way you are in this moment.  We cannot find ourselves if we are always searching for, or morphing into, someone else.  In this crazy world that’s trying to make you like everyone else, find the courage to keep being your awesome self.  Be your own kind of beautiful right now, in the way only you know how.
  6. The picture in your head of how it’s supposed to be. – What often screws us up the most in life is the picture in our head of how it’s supposed to be.  Although every good thing has an end, in life every ending is just a new beginning.  Life goes on – not always the way we had envisioned it would be, but always the way it’s supposed to be.  Remember, we usually can’t choose the music life plays for us, but we can choose how we dance to it.
  7. Berating yourself for not being perfect. – Don’t be too hard on yourself.  There are plenty of people willing to do that for you.  Do your best and surrender the rest.  Tell yourself, “I am doing the best I can with what I have in this moment.  And that is all I can expect of anyone, including me.”  Love yourself and be proud of everything that you do, even your mistakes.  Because even mistakes mean you’re trying.
  8. Waiting, and then waiting some more. – Stop waiting for tomorrow; you will never get today back.  It doesn’t matter what you’ve done in the past.  It doesn’t matter how low or unworthy you feel right now.  The simple fact that you’re alive makes you worthy.  Life is too short for excuses.  Stop settling.  Stop procrastinating.  Start today by taking one courageous step forward.  If you are not sure exactly which way to go, it is always wise to follow your heart.