Tag: target

Target Rebrands DEI, Just As Woke, Takes It Underground

Like most corporate jargon that comes from unimpressive and overpaid executives whose shining accomplishment has been irreparably harming the brand they were entrusted with, this is a non-statement. If you’ve worked a corporate gig, you’ve encountered these people, they talk the most but say the least.

It gets better. CNBC reported that “a Target spokesperson said there are no job cuts as part of Friday’s DEI announcement.” Impressive. Target is so serious about getting rid of DEI that it decided to retain every single one of its DEI hires at every level of the organization, including executives and middle management who imposed this ideology on the entire company.

In other words, Target is not abandoning DEI. It’s being taken underground. It might not sell another wheelchair-bound black Santa this year, but that’s because Target is doing just enough to pull the wool over your eyes.

Anyone involved in their local school board is familiar with this tactic. The first thing schools did after parents complained about Critical Race Theory (CRT) was rebrand it. That’s what Target is doing here, which is arguably worse than what it was doing before. Target hasn’t made any meaningful admission of wrongdoing, and because these corporations think you’re stupid, Target is hoping to assuage the public by pretending to suddenly reject the religion of leftism that consumed it for years all just hours after an administration hostile to DEI took over in Washington. It’s a miracle with impeccable timing, I suppose.   

On Jan. 24, Target issued a press release that supposedly indicates a departure from DEI. Kiera Fernandez, formerly known as Target’s Chief Diversity and Inclusion Officer, now goes by a new title: Chief Community Impact and Equity Officer. What a clever rebrand. Considering the goal was to pretend that Diversity, Equity, and Inclusion are no longer a priority at Target, I would have thought that her new title should avoid the words Diversity, Equity, or Inclusion.

Fernandez issued a memo to Target staff that included this gem:   

“Many years of data, insights, listening and learning have been shaping this next chapter in our strategy, and as a retailer that serves millions of consumers every day, we understand the importance of staying in step with the evolving external landscape, now and in the future – all in service of driving Target’s growth and winning together.”

more bullshit here

They are just as evil and are doing the Devils work, same as always

So, How’s That Pride Month Thing Going So Far? We’re Up To Woke Weariness And Bud Lighting

It looks like the country (except for the coastal elites, who are perpetually out of touch) has had a belly full.

Pride logos are being turned back from their crayon colors so that the companies won’t lose their asses in the stock market.

New terms are being invented (see the title). The realization that young woke and fresh new faces in corporate marketing wasn’t as good as it sounded.

Here’s a sample:

The mainstream media is dominated by coastal bubble elites who — I promise you — really believe that most Americans hold their opinions. These are people who live extraordinarily insular lives. They may have met the occasional Republican, but they’ve never had a conversation with one. That would be icky. It’s like when I go out to a sports bar to watch a University of Arizona basketball game since I’ve been back in Tucson — I’m awash in a sea of people who agree with me. If I go to another bar — HEY! — more friendlies.

The weariness I alluded to in the headline has been exacerbated this year by both the Bud Light brouhaha and Target stores deciding that they needed Pride merch for the kiddies. Back to the caring point, people on the right have really started to care where our money is spent. The financial losses that both brands have suffered have been significant. It’s perhaps the first time that those of us who aren’t on board with hyper-sexualizing little kids in the name of “tolerance” have felt like we still have a voice in this national conversation.

Athena wrote something over the weekend about Bud Light marketing VP Alissa Heinerscheid that had a paragraph that began with a gem of a line and finished with an example of real tolerance:

As we savor the first-ever “Pride Month,” during which woke CEOs are coping with the new reality that rainbow spokescreatures are currently radioactive, we also spare a thought for the benighted executive who made such an incredibly poor decision that it has already generated a new term in the business world: “Bud Lighting.” We are conservatives, after all, and even while we love us some schadenfreude, we still care for the human beings at the center of the sh*tstorm they caused.

The real fault in the debacle isn’t Heinerscheid’s. It’s the higher-ups at Anheuser-Busch InBev who decided to hire a marketing exec because she was younger and fresher, and none of them had any clue as to how to appeal to customers under the age of 50. There’s a good chance that Heinerscheid has never been in more than five bars in her life that served enough Bud Light to need to restock it every week. Personally, I’d like to thank her for getting so many conservatives to stop drinking the second crappiest beer in America (Miller Lite is still the worst). It’s basically the Boone’s Farm of beers — something you should only be drinking until your tastebuds grow up and you get a job.

Story

Woke Is Poison, The Stock Market Is Not Having It

Some corporations have been bowing to the religion of woke.

So far, Target has lost 8 billion for promoting pride children’s clothing, tuck (your dick) tranny bathing suits and their other Satan inspired stunts.

And people are responding.

Annheuser Busch is down $7 billion on Bud Light, and that’s just so far.

Gillette lost roughly $7 billion last year when trashing men for being men.

You’d think these people would get the hint that woke is poison and people aren’t buying the trans and woke agenda.

It’s even an urban word now to go Bud Light.

Next up will be Fox News.