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The US Army – Another Get Woke And Go Broke

/ John / Leave a comment

You know they were trying to undermine the military by weakening the forces and morale. The recruiting numbers are way down.

You have a military to protect the nation. You want the biggest, baddest and best to fight, not a bunch of pansies they have been trying to create.

War is about killing people and blowing stuff up. The sooner you get that over with, the shorter the war. You can’t predict the outcome, despite congress wanting to secure the outcome before it is decided. Pulling out of Afghanistan and letting soldiers die in Benghazi is not the way to support your troops.

The real story is that the left love war as it promotes spending and money laundering.

Stop the tranny, race hustling, DEI, CRT and other alphabet morale killing programs. Let’s go back to what an Army is.

Recruit and train soldiers who want comradery and develop the fighting spirit we deserve.

Oh, and the Chinese have to be laughing at us as the expand in the South Pacific. Another Oh, we need a real Commander in Chief, not one bought by China and Ukraine kickbacks.

See the story below the memes.

Now this:

By Micaela Burrow
Daily Caller News Foundation

  • The U.S. Army’s new brand and ad campaign largely omit reference to woke identity politics and could be just what the service needs to overcome historic recruiting obstacles, experts told the Daily Caller News Foundation.
  • Prior advertising efforts alienated conservative families that once served as the Army’s primary recruiting base, according to experts.
  • They “forgot that the primary market for Army recruiting is young men from traditional families, looking for a challenge,” Elaine Donnelly, president of the Center for Military Readiness, told the DCNF.

The Army’s new branding campaign, unveiled Wednesday, shied away from social justice and diversity themes as it seeks to overcome a historic drop in recruiting, military experts told the Daily Caller News Foundation.

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The service’s buy-in on identity politics could turn off conservative families, which have traditionally served as the military’s largest recruiting base, and exacerbated the service’s recruiting woes in fiscal year 2022, experts and lawmakers warn. But, the years-in-the-making rebrand, with a goal of showcasing the Army’s role in defense and innovation throughout American history and encouraging soldiers to push their limits, could help the Army meet its ambitious recruiting goals for 2023, experts in military readiness told the DCNF.

“I think the new brand and commercial better appeal to young people’s desire to be part of a big, important effort larger than themselves,” Thomas Spoehr, director of the Heritage Foundation’s Center for National Defense, told the DCNF. “I think that is the right approach to take.”

The Army has come under fire for embracing perceived left-wing values in branding, according to Task and Purpose. One example is a 2021 advertising scheme that emphasized the different kinds of people who could join the service, highlighting a same-sex family.

Left-wing trends in the military’s education and personnel policies — including emphasizing inclusion of LGBTQ+ servicemembers, doubling down on outreach to minority communities, and teaching CRT and giving pronoun advice at the military academies — to support “diversity as a strategic imperative” could cause conservative, often white families to believe they “are not welcome or appreciated in the military,” Elaine Donnelly, president of the Center for Military Readiness, told the DCNF in June.

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“Parents and Army veterans who are ‘influencers’ are not recommending military service to the next generation, and recruiting numbers show the deterioration,” she added, as the Army was beginning to realize it might not make its recruiting goals for 2022.

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The new rebrand, however, has so far nixed emphasizing the background or identity of future soldiers or the supposed systemic disadvantages each has faced, though two commercials unveiled Wednesday did feature an ethnically diverse cast. At an event with Army officials promoting the rebrand, the word “diversity” was only mentioned once, and that was in reference to the array of career fields available in the Army.

“The Army’s identity-based marketing has been a disaster for recruiting, which is why they’re shifting away from it. … The Army and every other branch needs to focus on appealing to all Americans, regardless of their political beliefs or background,” Republican Indiana Rep. Jim Banks, who chairs the military personnel subcommittee on the House Armed Services Committee and has sworn to crack down on wokeness in the military, said to the DCNF.

The campaign resurrects the “be all you can be” slogan that served marketing and recruiting efforts from 1981 to 2001 and speaks to the possibilities for personal and career development the Army holds, according to Army Secretary Christine Wormuth, Army Chief of Staff Gen. James McConville and Sgt. Maj. Michael Grinston. It also involves nixing the box around the Army’s recognizable five-pointed star logo.

Two new 90-second ads accompanying the rebranding guide the viewer through the history of the U.S. Army, from the colonial militias of the Revolutionary War to modern missions aimed at countering a rising China. They highlight themes of “overcoming obstacles” and pushing toward the future with new technologies that better the lives of civilians as well as serving the nation’s defense.

“You could say that the new brand is “non-woke” because it is completely absent of any suggestion that the Army is interested in any one demographic than another,” Spoehr said.

“The images of history in the new ad ring true, but I hope that woke Critical Race Theory (CRT) activists don’t get the chance to ruin what could be progress in reconnecting with traditional families who see America as a great country, not a racist country,” Donnelly told the DCNF.

Two prior marketing campaigns under the most recent branding scheme seemed to alienate some target audiences, Col. John Horning, who leads marketing and strategy for the Army Enterprise Marketing Office, explained to Army Times.

The “What’s Your Warrior” ad series rolled out in 2019 aimed to showcase the wide variety of career fields available in the Army, but it’s belligerent overtones turned away some hopeful audiences, Horning told the outlet. However, The Calling, an anime-style video series released in 2021, sparked condemnation from some conservative audiences.

“Even with The Calling, we found that there was a prospect audience that absolutely identified [with it], but we’re all very aware that it struck a nerve,” Horning told Army Times. “Some other people didn’t identify with what we were trying to do, and it became a distraction.”

One video in the series depicted a future recruit named Emma attending a wedding for her “two loving and inspiring mothers.”

The Army intended the commercials to broaden its appeal to Gen Z audiences and present a range of relatable scenarios as the recruiting pool grows increasingly shallow, Task and Purpose reported. Instead, detractors launched barrage of criticism against the videos for representing what they saw as a “woke” and “emasculated” military.

The ads “forgot that the primary market for Army recruiting is young men from traditional families, looking for a challenge,” Donnelly told the DCNF. “Last year’s recruiting crisis was partially fueled by that colossal mistake.”

The Army missed its recruiting objectives for 2022 of 60,000 new members by 25%; to make up for that offset, the service set a “stretch goal” for 2023 to 65,000 recruits, according to Wormuth.

The Army accelerated launch of the new branding effort to help with recruiting for 2023, Wormuth explained at the event Wednesday. The new campaign cost roughly $117 million to execute, she said, and is a result of extensive work that included focus groups with relevant stakeholders. But leaders are confident that a data-driven approach will yield results.

The U.S. needs an Army that shows itself to be a capable, hard-hitting force that can defeat and deter enemy aggression, not one that prioritizes inclusion over competence and lowers standards to accommodate more self-described identities, GOP lawmakers argue.

As recruiting appeared to slow in the spring and summer of 2022, the service surveyed Americans between the ages of 16 and 28 to find out why young people were choosing options besides serving in the military. Respondents cited as their number one concern that they “would be putting their life on hold,” Grinston, the Army’s top enlisted leader, testified to Congress on Thursday.

He denied that Diversity, Equity and Inclusion (DEI) initiatives hurt recruiting.

“They just don’t perceive the Army as being in touch with the modern, everyday culture that they’re used to,” Army head of marketing Maj. Gen. Alex Fink told The Associated Press in context of the survey results.

At the same time, propensity to serve has fallen to the lowest levels in 15 years. Only 9% of young people demonstrate a desire or willingness to join the Army, and of those, only 23% meet physical, academic and legal qualifications — down from 29%, Grinston said.

The Army doubled down on messaging about benefits and career opportunities available to soldiers in 2022 and into 2023, offering bonuses in the thousands of dollars for successful referrals and new recruits’ willingness to ship out within 45 days of enlistment. It invested in health care, education support and vacation while pleading with lawmakers to set aside funding for housing assistance, child care and spousal career assistance, to hold on to the recruits.

It also plans to expand opportunities for willing prospects to complete pre-enlistment programs that offer supplemental fitness training and academic tutoring for those who fall short of the Army’s requirements in those areas.

However, none of those efforts appeared to meaningfully move the needle on recruiting, Spoehr said.

“I think the Army (and the other services) are learning that recruiting messages that stress compensation and benefits are falling short,” Spoehr told the DCNF.

About 84% of new recruits come from military families, according to Gen. McConville.

“So we’re becoming a military family business. We want to be an American family business,” he told reporters Wednesday.

“We need every young person in this country, we need every parent in this country, to know that the United States military is a pathway to success,” McConville said.

The Air Force is getting into the act now too.

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What The MSM, Celebtards And Youngsters Who Think Socialism/Communism Is The Way We Should Go Don’t Realize

/ John / Leave a comment

Communists get rid of them first. People who are famous that don’t get in line? Gone. Journalists? Work for the Government they way they want it reported or you’re gone. Celebrities who speak out, gone. Look at China and their tennis star (or Jack Ma). Those who are in the commie movement (in the USA, this would be college professors, the youth who have bought into this by ignoring history and of course Hollywood), all gone. These are the first because they are easy to locate by their public spewing of beliefs. They just disappear. Their choice would be to get in line, but then they’d have to give up fame, fortune and freedom. That’s the disconnect.

Don’t believe me? Look at what Stalin did, or Hitler, or Mao, Pol Pot, Kim Il Sing/John Il/Il Sun. They become puppets of the state, or disappear. The woke will be woken up and hauled off.

Democrats hate privately-owned vehicles because POV’s (and cheap gas) give us freedom of mobility.
Ultimately, that’s what the Green New Deal agenda is about: control.— Jake Bequette (@JakeBequette91) March 7, 2022

How The Action In Ukraine Has Affected My Blogging

/ John / Leave a comment

I get statistics on views, country and other aspects of each post.

Recently, I criticized Canada and bingo, no traffic. I’ve dinged China for the Wuhan virus and right on queue, traffic cut off. Bear in mind I had multiple hits from each of these countries for stuff I posted yesterday and 10 years ago. WordPress is cutting it off. Since it is associated with Google, I’m sure they are censoring me also. I’m ok with it because they can’t silence everyone.

If you follow the blogs I read, we are all on the same page and see through the crap of Big Tech, Governments and other power hungry groups.

Now that Putin has attacked the Ukraine, the readers I had there get nothing from me. I’m about to jump on their leader’s actions soon, so again, I’m not surprised.

I might have to switch hosting platforms, we’ll see. It’s a pain, but it comes with the territory. Welcome to 1984 and the ministry of truth.

It’s not going to stop me. I do it mostly for me anyway. That others read it is a bonus for them if they learn to be independent and not serve the masters of censorship.

Education, information and independence are priceless

Woke-a-Cola, Visa And Proctor and Gamble Should Be Ashamed Of Sponsoring The China Winter Olympics

/ John / Leave a comment

Instead of putting on a show of their good side, people are seeing what tyrants the CCP are at the 2022 Olympics. It is an embarrassment to NBC, Coke, Visa, Proctor and Gamble (and some others like Intel). They knew the CCP rules going into the sponsorship, and yet bowed to them in subservience to the Communist Party of China over Patriotism and loyalty to the USA.

China has a long record of human rights abuses, targeting dissidents, Tibetans, Uyghur Muslims, and Falun Gong adherents, as well as the recent crackdown in Hong Kong following the enactment of a draconian national security law.

China’s policies in far-western Xinjiang, where over one million Uyghurs and other Muslim minorities are held in internment camps, have been designated by several Western governments, including the United States, as genocide and crimes against humanity.

First, everyone was warned to bring a burner phone because of surveillance and privacy invasion of everyone. Everyone is being watched and spied on there.

Next, If that weren’t enough, the military stopped a Dutch reporter from completing a broadcast because it was a presentable enough background, but more than likely they weren’t saying what the Chi-Coms allowed them to say.

Here is an account of that:

A Dutch reporter covering the Winter Olympics in Beijing was manhandled by a Chinese authority during a live shot outside the game’s opening ceremonies.

Dutch public broadcasting correspondent Sjoerd den Daas tried to finish his report while being grabbed, pushed, and yelled at by the red armband-wearing guard before the network cut away from the shot and returned to the studio anchor, a clip from the Friday broadcast showed.

Further, the CCP speech patrol is telling everyone what they can say:

Beijing had ordered international athletes not to talk about China’s aggression, oppression or genocidal abuses during the games. Communist rules also banned fans and athletes from cheering and prohibited overseas spectators.

Does this remind anyone of Germany in the 30’s or the Soviet Union under Stalin or perhaps Orwell’s 1984?

Next, let’s recall Sochi when the Russian’s were putting their hospitality on display, while planning to take over the Crimea just weeks after the Olympics. Now that they know the USA’s current leadership will cut and run like they did in Afghanistan, Taiwan is a sitting duck. Don’t say anything about it though Coke or you can’t sell your product here, cowards.

Now, those who have tested positive for Covid, the scourge that China unleashed on the world are treated like criminals.

From the Epoch Times:

Winter Olympic athletes who tested positive for COVID-19 are having enough of Beijing’s quarantine hotels.

“My stomach hurts, I’m very pale and I have huge black circles around my eyes. I want all this to end. I cry every day. I’m very tired,” said Russian biathlon competitor Valeria Vasnetsova on Instagram from one of the hotels.

A picture she posted on Feb. 3 showed a tray of plain pasta, orange sauce, charred meat on a bone, a few potatoes, and no greens. That had been her “breakfast, lunch, and dinner for five days,” she said.

Vasnetsova said she was starving because it was “impossible” to eat much of the food, and she was surviving on a few bites of the pasta.

“Today I ate all the fat they serve instead of meat because I was very hungry,” she said, adding that she was losing so much weight that her “bones are already sticking out.”

Vasnetsova, the Russian athlete, also believed that other athletes were getting worse fare. She shared a photo of food served to her team doctor living two floors below who also tested positive. The meals consisted of fresh fruit, a salad, and prawns with broccoli.

“I honestly don’t understand, why is there this attitude to us, the athletes?!” she said.

I don’t drink coke anymore for health reasons. After they said I was too white, that sealed it for me (I can’t change how I was born, sorry assholes). Now, I’m embarrassed that they and the others are being run over by the CCP instead of standing up for what is right.

Go to hell with the CCP and enjoy your burn.

I am an Olympics lover, but am not going to watch this version. I don’t have to support communism or human rights abuse, and I don’t have to drink Coke anymore. There are many P&G products that have suitable competitors that I can use also.

Basement Biden Will Likely Take The Blame For the Afghanistan Debacle, But It Was Lost By Congress Years Ago

/ John / Leave a comment

I’m going to piss some people off here, sorry but not sorry. I’ll go back to humor and sarcasm soon enough.

The USA has egg on it’s face over Afghanistan. We now look weak. No one is afraid of the strongest world power who should protect the world. We can’t protect anything now, and global tyrants now can start their plunder.

WHAT IS WAR

First, it’s not pretty. War is about killing people and blowing up things to stop the evil goals of power and control. If you don’t believe me, look what the Taliban are doing right now (they include raping though). There is too much history to ignore it. You win by unconditional surrender, or you waste time and money, accomplishing nothing.

You either fight to win (WWII) or chase your tail. Vietnam was won until we pulled out. Never forget Saigon. The Tet offensive was a success and the Viet Cong were all but defeated, yet we pulled out and an untold number of South Vietnamese were slaughtered. Guess what is going to happen to the Afghan’s soon, especially women?

The hostages in Iran could have only been held for 4 hours or 4 days, not 444 days if we had any guts.

Wars are won by those on the ground (figuratively and actually) who see the situation, take action and be decisive.

CONGRESS, THE CULPRIT

Congress took control because they are power hungry, or afraid of not gaining more and passed useless regulations hamstringing the troops from being able to execute.

The dumbest thing I every heard was them saying we need to win/secure the outcome. Who the hell knows what the outcome of a fight is until it is fought?

It is the get principle. Get in, get it (victory) and get out. You win or you don’t.

They each blame the other side (R’s and D’s) so they can put into place restrictions on being able to win a war (taking control out of the hands of the soldiers). Pilots have the enemy in sight, but have to call in whether they can take the shot. The assholes in Washington don’t want to look bad with any collateral damage to their re-election, or upsetting a Mullah who wants to kill us anyway. Those bastards don’t hesitate and rape, murder, cut off heads and will wait for centuries to win when they know the opposition is weak. Ever hear of death to America or that we are the great Satan?

If congress would have given the power to win back to the military, this didn’t have to happen. They used Abu Ghraib to take power and we got Benghazi and now Afghanistan as a result.

The other reason congress wants an unwinnable war is to divide the nation and create an endless bank for them to spend.

They have reduced fighting to win to wheel spinning and appearances.

Recently, ISIS was all but eliminated when we were allowed to actually fight to win. There is an example of how it works.

Congress never understood the tribalism or the reality in Afghanistan. It cost the USSR and now the US(S)A trillions, for nothing gained. The Taliban now has control. They hate the Western world and it’s a base for the next wave of terrorism. Where do you think 9/11 was hatched?

MORE INTERESTED IN BEING WOKE

China must be laughing at us now, with General Mark Milley as Chairman of the Joint Chiefs of Staff more concerned with CRT, the alphabet soup of LGBTWXYZ (I can’t keep up with the changes to this) and anything other than actually putting a fighting force together that can win.

We’ve shown (ask the soldiers) that there is no color problem, especially when you are being shot at. You want to have the best soldier beside you and be able to trust his ass that he’ll save yours.

Guess who is going to suffer the most? Afghan women. Where is Megan Rapinoe standing up for women now? Instead, she’s demanding more money for playing a kids game.

Or this loser

WHO’S NEXT

Look out Taiwan, you are next. Xi isn’t afraid of us doing anything now that he has bought off congress and know we won’t act. Putin has Hunter Biden’s laptop as blackmail to stop Biden from doing anything (ok, my speculation but think about it).

Don’t believe me? Look at Hong Kong being steamrolled into oblivion. They are being assimilated by the Borg that is China.

Are we doing anything about the island building in the South China Sea? No, it’s a military expansion while we twiddle our thumbs.

Japan is next. They have been pacifists since WWII and depend on the USA to protect them (like Taiwan). I hope they take a lesson from this and start arming themselves.

NO END IN SIGHT.

Congressmen and Senators have one main goal, to get re-elected. They don’t care about the country anymore and will sellout anyone for this goal. That’s you and me, the military, Taiwan, Japan, Europe and anyone who gets in their way.

Have they ever given up power once they voted it to themselves? Look at history to find the answer is no.

CAN WE GET OUT OF THIS

Where we stand today, the answer is no. The commander in chief is Congress, not the president. We need a leader, something I’m not sure we’ve had in a while. The last time we won on the world stage was when Reagan defeated the Soviet Union, without a shot fired.

The world was afraid of what Trump was going to do because he was unpredictable. That didn’t make him a great C-I-C, but there was a deal negotiated to not abandon all our equipment to terrorists. They now have the best US technology to use against us. I don’t know that I agree with either Trump or Biden about leaving. Neither wanted to win, but that doesn’t matter now.

Take power away from Congress and give it back to the military. Give us real leaders and soldiers. Quit worrying if we look the right way to some minuscule section of the population that dominates social media and develop a fighting force that doesn’t have to worry which bathroom to use.

I Got What I Expected, China is Stalking Me

/ John / Leave a comment

I’ve posted stuff on Covid (link here to some of my posts to make it easy on them), where I called it the China/Wuhan virus, all to point at the CCP and the MSM. I also have done a lot of gene editing posts about creating bio weapons and super soldiers, and highlighted how they have doped the athletes over the years.

I don’t single out just China. I’ve listed stuff a lot of other people or countries have done too.

My blog is insignificant compared to others who have massive audiences. I go after the Media a lot too. I worked with them for decades and know how much they lie and how biased reporting is. (Recent studies show they have about 12% trust in America).

The statistics show me who’s reading what, and all of a sudden I’m getting a lot of hits from them. They re-route through multiple servers, but I can see that too. I poked the dragon and they responded, from all over the world.

I can’t be cancelled off of fake book or Twitter, or most of social media either because I cancelled them first. It is a cesspool of hate and once you try to silence any group, you are no longer free or accurate. It just becomes propaganda and Josef Goebbels showed us what that leads to.

I’m shocked that they give a crap about a blog that now has topics that go all over the place, but not surprised that no stone is left unturned.

Maybe I should work on the Russians or the Iranians next. I could create all kinds of fun. I think those guys kill people with polonium though. I don’t want to die like that.

Perhaps they’ll get a kick out of all the Gorilla Glue screw ups instead.

Sarcasm Monday – More Russian I Didn’t Do It From The Kremlin

/ John / Leave a comment

An Anti-Kremlin blogger got his ass beat outside his home.  Of course the Kremlin denied that they had anything to do with it.  If my blog gets hacked, we’ll know for sure that they did.

As for me, I like most of the rest of the world living in 2020 don’t buy it.  See Putin on Friday.  He of course was calling for free elections.  I guess that is on the Kremlin do not do list.

I was hoping to post about Sports Stars being hypocrites and I’ll get to it, but this was too obvious….Here is a snippet and a link.

August 31, 2020

MOSCOW (Reuters) – Moscow police opened a criminal inquiry on Monday after anti-Kremlin opposition activist and political blogger Yegor Zhukov was beaten and left bloodied outside his home at the weekend.

The 22-year-old student, who was a leading figure in large anti-government protests last year, was taken to hospital late on Sunday after being assaulted by two people outside his apartment in western Moscow, his allies said on social media.

They published pictures of his bloodied face covered in bruises and gashes.

He was among more than 1,000 people detained in Moscow in July 2019 in one of the biggest crackdowns on anti-Kremlin demonstrators in recent years. He and other protesters had taken to the streets to call for free elections.