mistakes

Harvard Fails Again, Alissa Heinerscheid Kills Bud Light Brand – Another Go Woke, Go Broke

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As soon as I saw the Bud Light campaign with the tranny Dylan fake-a-girl as spokesperson, I had to ask who could be that out of touch with a customer base.

I was almost positive that it was from the Ivy League and most likely Harvard. I also figured it had to be a girl. No straight Bud Light drinking man would think a tranny would be a good idea. The final guess was it was a someone who was woke.

What gets me is what executive at Budwiser gave this the green light when it got to his/her desk? This had loser written all over it that any redneck in mid-America would instinctively know.

Here you go. Every guess I made was right, not that it was hard given what a FUBAR decision this was.

My already rock bottom opinion of Harvard was able to go lower.

I now await the case study or new textbook of colossal marketing mistakes along with Gillette trashing it’s male base and losing $8 Billion. I wonder which one will lose the most money and customers (and loyalty).

I give it a short bus as it is that bad of a mistake. It just confirms what I learned in the working world, that an Ivy League degree and especially Harvard are among the most overrated and overpriced mistakes parents make.

How tough can it be to sell beer, especially Bud? Get some guys, some trucks, animals (likely dogs) and good looking actual girls. Then film at the beach, a sporting event or concert. If you don’t want to spend the money on loser executives and advertising campaigns, cut the price a bit and you just got a bigger college customer base.

Go woke and go broke, every damn time.

Just to rub some salt into woke, the exec behind the Gillette ad was also a woke girl.

Story here

Carolyn Tastad, group president of P&G North America

Carolyn Tastad, group president of P&G North America

And in her own words, how and why she killed the brand to be inclusive to a new generation. Like I said, she could have just given them a price break without chasing off the other 98% of her existing customers. You have to try really hard to be this bad. I wonder how proud Harvard is for teaching how to fail.

Whoever hired her made a bad decision.

Words I Made Up

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Spell check catches a lot of my mistakes. I’ve noticed a trend recently when I write a word that I can’t find anywhere, so I started keeping a list. I’m sure that some of these should be words and I’ve used them in posts already.

Some may actually be words and I’m wrong about it, but I didn’t win the National Spelling Bee or grammar contest either.

Here’s my list so far. I’ll add to it as I make stuff up. I’ll take contributions if you have one and give you credit on the blog.

Christmasness – too much Christmas

Commerciality

Dickness – acting like a dick

Assholiness – speaks for itself

Incorrecter – more incorrect

Silenting – silencing someone

Frothily – frothy

Ender – the event that signals the end of something. That goal was the ender of the game.

Holify – translation of sanctify from the Greek, but we don’t have that word in english.

Sandwichable – things you can put in a sandwich, or a nice girl in a tight place

Introverting – avoiding people

Libtardedness

Conservatardedness

Ineptocracy – Biden administration

Fuckedupness

Propagandish – sort of propaganda

Pussify – make less manly or more cowardly

Impartation – to take part of

Hero’d – being a hero at something, I’m super hero’d out I’ve seen it so many times

Jonesy – jonesing about something, I feel jonesy

Dumbassery – doing dumb things

Unintimidating – not intimidating

On The Ignorance Of Youth

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“Nothing can be so amusingly arrogant as a young person who has just discovered an old idea and thinks it is their own.” – Sidney J. Harris

I don’t mind them going through this as a right of passage because I know I knew everything at one point. The only thing that is tough to take is someone who can look something up on a phone and thinks they know everything. That is not learning.

Learning involves a lot of failing and mistakes to hone a craft. We all learn best by learning what not to do before mastering any skill.

I make them put their phones away to prove their point and it takes all the bullets out of their guns.

Sayings – Why You Should Never Give Up

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Behind every success or overnight sensation is usually a long list of mistakes and failures, don’t give up.

 

I don’t know about you, but I’ve learned far more from my mistakes than successes.  When I succeed, I usually expected to, whether or not I knew if I had a chance.  It usually is a result of optimism and confidence, but we all have that if we want it.

The corollary to this is whether you learn from your mistakes.  If we’re alive, we’re going to make a mistake sooner or later.  Not doing it twice, especially on the important stuff is the key.  Learn from it, but don’t dwell on failing.  Dwell on succeeding by not repeating the past.

Knowing what is important is the next key.  Start with people.  If you’ve made a mistake, admit it and try not to let it be a hurdle for you.  If they’ve made a mistake (and harmed you in some way) learn to forgive.  Also, learn to move on.  The faster you can do this, the less you will be bothered by whatever it was.  Don’t let anyone live rent free in your head

 

Great Sayings – Enduring and Character Building by Joseph B. Wirthilin

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“Learning to endure times of disappointment, suffering, and sorrow is part of our on-the-job training. These experiences, while often difficult to bear at the time, are precisely the kinds of experiences that stretch our understanding, build our character, and increase our compassion for others.” — Joseph B. Wirthlin

 

I know that I learn more from mistakes than from success.  It hurts more and I never want to repeat it.  While we as humans are doomed to go through it, we learn from the suffering, just some more than others.