People Vote With Their Money: Harley-Davidson Announces Changes After Backlash Over LGBTQ+ Sponsorships, “Woke” DEI Policies

Are there even any DEI departments left anymore?

It seems like every week another company is announcing the closure of their Diversity, Equity and Inclusion departments, or scaling back their corporate activities and donations focused on social causes and deciding to spend more time on…you know, things that actually have to do with their business.

In recent months, companies like Tractor Supply and John Deere have both announced changes in their corporate policies after coming under fire for their sponsorships of things like pride parades and festivals and their participation in DEI efforts companywide.

The changes have largely come as a result of pressure campaigns by conservative activist Robby Starbuck – and his latest target was the iconic motorcycle brand Harley-Davidson.

On his Twitter, Starbuck has criticized Jochen Zeitz, the German CEO of Harley who took the job in 2020 after formerly serving as CEO of footwear brand Puma, for his role in starting an organization called “The B Team” with billionaire Richard Branson. Among its goals, The B-Team seeks to phase out fossil fuels (which is weird for a motorcycle company) and “transform food systems” by reducing emissions. The group also lists as their priorities promoting “global cooperation and inclusive representation.”

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The bikers were never going to go for this. I’m surprised it lasted this long. Who’s next?

Harley Commits Branding Suicide

Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke.

“@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke,” filmmaker Robby Starbuck shared with his more than 528,000 followers on X in late July.

The bike brand’s apparent decision to volunteer for the culture wars in America has been a high-octane topic at the 84th annual Sturgis Motorcycle Rally in South Dakota this week, according to both attendees and numerous social media postings.

“It’s branding suicide,” Vinny Terranova, the owner of Pappy’s Vintage Cycles in Sturgis, South Dakota, told Fox News Digital on Tuesday.

“A lot of bikers are switching over to Indian,” he said. “They killed Harley. It breaks my heart.”

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Get woke, go broke, every damn time, but why Harley, why of all companies?

Harley-Davidson Receives Bud Light Treatment At Sturgis Motorcycle Rally

When will these SJW companies learn? You’ve got a great thing going. You have loyal fans and a cult following and then this:

Harley-Davidson, America’s most iconic motorcycle brand, is reportedly being ‘Bud-Light’d’ at the 84th annual Sturgis Motorcycle Rally in South Dakota, following filmmaker Robby Starbuck’s anti-woke campaign against the company last month. 

“It’s another day at Sturgis Rally and another day of the @harleydavidson tent being a ghost town with very few people walking inside. In a typical year their tent is PACKED,” Starbuck wrote on X on Thursday. 

Woke ruins everything it touches and almost everybody hates it. What is driving these companies to commit suicide?

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get woke, go broke every damn time