Toyota’s RAV4 was the best-selling individual model in 2024, Jato Dynamics data shows.
The RAV’s ascent to P1 ended the Ford F-150’s four-decade run at the top of the table.
RAV4 sales grew 9 percent even though a successor is due; F-150 dropped 5 percent.
Presidents come and go, and gas prices ebb and flow, but for over 40 years there’s one thing Americans have been able to rely on, and it’s that the Ford F-150 is the country’s favorite vehicle. But that tradition ended in 2024, when The Toyota RAV4 knocked the F-150 off the top spot, industry figures show.
F-150 sales dropped 5 percent to 460,915 last year, according to data from Jato Dynamics, while Toyota RAV4 registrations increased by 9 percent to 475,193. The RAV has been snapping at the F-150’s heels for several years, but it’s never managed to topple it before. When the F-Series was crowned best selling vehicle in 2023, it was the 42nd time the Blue Oval truck had achieved the feat.
Ford Motor Co. has joined the ranks of companies that have pulled back on diversity, equity and inclusion policies while facing pressure from conservative groups.
CEO Jim Farley sent a memo to all employees early Wednesday outlining the changes, including a decision to stop taking part in external culture surveys and an annual survey by the Human Rights Campaign that measures workplace inclusion for LGBTQ+ employees.
“We will continue to put our effort and resources into taking care of our customers, our team, and our communities versus publicly commenting on the many polarizing issues of the day,” the memo said. “There will of course be times when we will speak out on core issues if we believe our voice can make a positive difference.”
Farley wrote that Ford is mindful that employees and customers have a wide range of beliefs “and the external and legal environment related to political and social issues continues to evolve.” The company, he wrote, has been looking at its policies during the past year.
I don’t know why these companies thought it was a good idea to go woke and against their customer base, but dollars matter, and dumping this nonsense is the best business decision.
Maybe their quality will come back now that meritocracy is back in charge.
DEI and Woke have destroyed everything they touched. It’s about time to get rid of this kowtowing to race hustlers
Sure, it’s easy to say get woke and go broke, but when you have Bud Light, Target, Disney as real world examples it can ring true. They are all just different flavors of ass tasting ice cream.
Now we have Boeing and Ford.
FORD
Ford loses $132,000 on every electric car it builds, or $5 Billion a year. Henry Ford is turning in his grave.
First published JoNova; Ford CEO Jim Farley still plans to push forward with his loss making electric vehicle strategy. (dumbass)
Ford just reported a massive loss on every electric vehicle it sold
By Chris Isidore, CNN Updated 2:10 PM EDT, Thu April 25, 2024
New YorkCNN —
Ford’s electric vehicle unit reported that losses soared in the first quarter to $1.3 billion, or $132,000 for each of the 10,000 vehicles it sold in the first three months of the year, helping to drag down earnings for the company overall.
Ford, like most automakers, has announced plans to shift from traditional gas-powered vehicles to EVs in coming years. But it is the only traditional automaker to break out results of its retail EV sales. And the results it reported Wednesday show another sign of the profit pressures on the EV business at Ford and other automakers.
The EV unit, which Ford calls Model e, sold 10,000 vehicles in the quarter, down 20% from the number it sold a year earlier. And its revenue plunged 84% to about $100 million, which Ford attributed mostly to price cuts for EVs across the industry. That resulted in the $1.3 billion loss before interest and taxes (EBIT), and the massive per-vehicle loss in the Model e unit.
The losses go far beyond the cost of building and selling those 10,000 cars, according to Ford. Instead the losses include hundreds of millions being spent on research and development of the next generation of EVs for Ford. Those investments are years away from paying off.
And that means this is not the end of the losses in the unit – Ford said it expects Model e will have EBIT losses of $5 billion for the full year.
After stating that DEI/DIE was the most important part of their business, they just burned through $3.3 billion in one quarter cleaning up the mess:
Top jet manufacturer Boeing reported on Wednesday a net loss of $355 million in the first quarter after months of scrutiny over recent safety issues.
Operating revenue declined 8% year over year in the first quarter, from approximately $17.9 billion to $16.6 billion, with the company burning more than $3.9 billion in free cash flow in the time frame compared to $786 million a year ago, according to Boeing’s first quarter earnings report. Recent scrutiny of safety with Boeing products began in January after an Alaska Airlines flight had a door plug fly off mid-air, resulting in an emergency landing and an investigation into the company’s quality assurance.=
“Our first quarter results reflect the immediate actions we’ve taken to slow down 737 production to drive improvements in quality,” Boeing CEO Dave Calhoun said in the report. “We will take the time necessary to strengthen our quality and safety management systems and this work will position us for a stronger and more stable future.”
Boeing reported an over $3.3 billion operating cash flow loss in the first quarter, compared to a $318 billion loss at the start of 2023, according to the earnings report. The decline in profits led to a core loss per share of $1.13 for shareholders in the first quarter, lower than the $1.27 loss in the same time frame last year.
Led by an elderly man experiencing cognitive decline, the Biden administration has launched a strident effort to promote electric vehicle (E.V.) sales. This push is part of a globalist climate change agenda that ignores the unreliability of renewable energy during winter storms and heat waves. The unreliability of green energy sources was illustrated by the 2021 winter storm in Texas, which paralyzed the state’s wind energy system — the second largest energy source — leaving some Texans unable to flush their toilets or power their electric vehicles. Now E.V. sales, for a variety of reasons, are deservedly losing momentum among U.S. buyers.
The decline in sales persists despite three critical factors favoring non–fossil fuel energy generation: (1) the world’s rising investment of billions of dollars in E.V. technology; (2) rising tailpipe emissions regulations; (3) apocalyptic claims tied to climate change that are part of the Western world’s war on fossil fuels, gas stoves, and homes heated by natural gas. While American electric vehicle sales rose rapidly during the first eleven months of 2023, they plateaued in November.
In other words, even though E.V. sales initially cannibalized the market for gas and diesel vehicles during 2022 and 2023 as financial analysts promoted exchange-traded funds (ETFs) in E.V.s as part of an investment scheme to transform both the economy and energy production, these speculative chickens have now come home to roost.
Two statistics highlight this outcome. First, the empirical evidence shows that luxury E.V.s depreciate faster than vehicles powered by internal combustion engines. Second, Ford Motor Company recently revealed that it incurred a loss of $4.7 billion on its electric vehicles.
Delusions of Adequacy 