Google Calendar Cuts Pride Month, Black History Month And More Observances—Here Are All The Companies Rolling Back DEI

Good, kill it dead. It just divides the country and is a Marxist tactic by Holder and Obama.

Google Calendar no longer marks the start of cultural observances including Pride Month, Black History Month and Women’s History Month, marking the latest major company policy changes in a wave of backlash against DEI that has become a central issue of President Donald Trump’s second term.

Google Calendar no longer marks the start of cultural observances including Women’s History Month. … [+]SOPA Images/LightRocket via Getty Images

Timeline

Feb. 10Days after it cut diversity hiring goals, a Google spokesperson told CNBC it no longer marks the start of cultural observances like Pride Month and Black History Month because “maintaining hundreds of moments manually and consistently globally wasn’t scalable or sustainable,” though it said it began making these changes in mid-2024.

Feb. 7NPR first reported more than a dozen companies have pared back, or removed altogether, references to diversity, equity and inclusion in their 2024 annual reports to investors, including Pepsi, GM, Google, Disney, GE, Intel, PayPal, Chipotle and Comcast (GM removed all references to diversity, NPR reported, while Pepsi removed nearly all references after writing in its investor report last year DEI is a “competitive advantage.”)

Feb. 7Professional services company Accenture said it would no longer use diversity targets in hiring and promoting, citing the Trump administration’s push for private companies to roll back DEI goals, the company’s chief executive Julie Sweet said in a memo to staff, Bloomberg reported.

Feb. 7Amazon’s annual report filed with the Securities and Exchange Commission for 2024 omitted a section included in the company’s prior annual report, which indicated Amazon has a focus on “inclusion and diversity” in hiring (the news was first reported by CNBC).

Feb. 6The government-funded railroad service Amtrak confirmed to Bloomberg it would roll back its DEI programs and policies, which appeared to include efforts to hire and promote diverse employees and employee resource groups, according to the company’s 2023 diversity report.

Feb. 5Google informed its employees in an email that it will no longer have hiring targets around improving diverse representation among its staff, The Wall Street Journal first reported, and it is evaluating whether to continue other DEI programs and release DEI reports—though it will continue having resource groups for underrepresented staff members.

Jan. 28The Smithsonian Institution told employees its diversity office is closing as a “first step” to address Trump’s new federal policy that declared DEI programs as “dangerous” and “demeaning,” the Washington Post reported, and the link to the institution’s 2022 diversity and inclusion initiatives report and link to its equal employment opportunity policy are broken.

Jan. 24Target, which had already curbed its LGBTQ Pride merchandise line in response to conservative backlash, announced it would pull back on racial hiring targets, end its Racial Equity Action and Change program and cease participation in external diversity surveys, with chief community impact and equity officer Kiera Fernandez telling employees in a memo the decisions were made based on “many years of data” and an effort to stay “in step with the evolving external landscape.”

Jan. 17The FBI confirmed in a statement to Forbes it had closed its DEI office—a frequent target of attacks by Republicans—in December, prompting President-elect Donald Trump to demand the agency “preserve and retain all records” relating to the shuttered office as he accused the FBI of “corruption” in a Truth Social post.

Jan. 10Amazon said it would roll back what it called “outdated programs and materials” in an internal memo, though it did not specify what would be discontinued, while certain programs aimed at addressing disparities would continue until the disparities are eliminated

Jan. 10Meta said in a memo the company ended several programs intended to increase its hiring of diverse candidates, including its equity and inclusion training programs, after Janelle Gale, Meta’s vice president of people, said the “legal and policy landscape” surrounding DEI efforts in the U.S. is “changing.”

Jan. 6McDonald’s announced it would abandon specific diversity targets, cease participation in external surveys that measure company demographics and would rename its diversity team to “Global Inclusion Team,” citing the Supreme Court decision that ended affirmative action at universities and similar DEI walkbacks by other corporations, though it said it would continue to report demographic information in its own annual report.

Nov. 25, 2024Walmart said it would abandon its DEI commitments, including winding down a Center for Racial Equity nonprofit it had founded in 2020 with a $100 million, 5-year commitment, ceasing third-party sellers from offering certain LGBTQ-themed products on its website, no longer participating in the Human Rights Campaign’s external surveys and phasing out the term “diversity, equity and inclusion” in company documents.

Nov. 1, 2024Boeing dismantled its global diversity, equity and inclusion department and redirected its staff to its human resources department to focus on talent acquisition and employee experience, Bloomberg reported.

Sept. 4, 2024Molson Coors, which had in 2023 defended a feminist-themed ad that sparked conservative backlash, said it would abandon supplier diversity quotas, shift DEI training sessions to focus on business objectives and stop participating in external diversity surveys, despite previously receiving a perfect 100 from the Human Rights Campaign for its LGBTQ policies.

Aug. 28, 2024Lowe’s said in an internal memo it would combine its employee resource groups into one umbrella organization, cease participating in HRC surveys and would stop participating in external events like Pride parades.

Aug. 28, 2024Ford Motor Co. informed employees it would stop participating in external diversity surveys and would evolve its employee resource groups to focus on networking and mentorship to all employees, citing the evolving “external and legal environment related to political and social issues.”

Aug. 22, 2024Jack Daniel’s manufacturer Brown-Forman told employees it would no longer tie executive compensation to DEI progress, remove workforce and supplier diversity goals and cease participating in the HRC index, citing the shifting “legal and external landscape.”

Aug. 19, 2024Harley-Davidson said it abandoned its “DEI function” in April and said it does not utilize diversity quotas for hiring or suppliers, and that it would no longer participate in HRC surveys or partner with sponsors that do not focus on its “loyal riding community.”

July 16, 2024Farm equipment manufacturer John Deere said it would no longer support “cultural awareness” events like Pride parades and would audit company documents to remove “socially-motivated messages,” adding that diversity quotas and pronoun identification have never been company policy, though it said it would continue to internally track employee diversity.

Contra

Costco has refused to back down from its DEI policies. The company’s shareholders overwhelmingly voted to reject a proposal that would have obligated the company to review the potential risks of maintaining its DEI initiatives, with more than 98% of shareholders voting against the proposal. The board said it “believes that our commitment to an enterprise rooted in respect and inclusion is appropriate and necessary.” Apple’s board similarly urged shareholders to reject a proposal raised by the same think tank, accusing the group of “inappropriately” attempting to “restrict Apple’s ability to manage its own ordinary business operations.” Delta Airlines also said it remains committed to DEI on a Jan. 10 earnings call. Peter Carter, the company’s executive vice president for external affairs, told a reporter the company is not reevaluating DEI or sustainability policies because “they are actually critical to our business,” stating DEI is “about talent and that’s been our focus.” Cisco CEO Chuck Robbins told Axios “a diverse workforce is better” because “there’s too much business value.” Robbins said the DEI backlash is being treated as a “single issue” when it is really “made up of 150 different things, and maybe seven of them got a little out of hand,” but those few things are “going to get solved and then you’re going to be left with common sense.” Deutsche Bank CEO Christian Sewing said at a press conference the company stands “firmly behind” its “integral” DEI programs, stating the company can “see how Deutsche Bank has benefited from it,” making it the latest bank to defend DEI after conservative groups filed shareholder proposals at various banks urging them to review their diversity policies. NFL Commissioner Roger Goodell said at a press conference ahead of Super Bowl LIX the NFL—which requires teams to interview at least two minority candidates for vacant head coach, general manager and coordinator positions as part of its broader commitment to diversity—will continue its diversity efforts “because we’ve not only convinced ourselves, I think we’ve proven … that it does make the NFL better,” and he added: “We’re not in this because it’s a trend to get into it or a trend to get out of it.”

Fuck Costco

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A United America Is Democrats’ Undoing

Diversity is not our strength, Unity is

Of all the things I loathe about the Democrat party, its celebration of victimhood takes the cake.  As is true of all political parties infected with virulent Marxism, it does not seek to help those truly in need.  It does the opposite.  It seeks out people who might never have seen themselves as victims and convinces them otherwise.  It is a party whose growth in membership is directly proportional to Democrats’ capacity to convert Americans into victims.

Once a person understands Democrats’ pathological need to harvest new victims, it becomes obvious that they are not in the business of solving problems.  Fixing anything in society only reduces the number of future Democrats.  By celebrating victimhood, Democrats are committed to making things worse today than they were yesterday and even worse tomorrow than they are today.  Their growth model depends upon perpetual misery.

Americans saw this self-destructive phenomenon play out during Obama’s presidency.  Before the 2008 election, race relations between black and white Americans had steadily improved since the ’60s.  Racism was widely rejected as a repugnant practice of the past.  In fact, discrimination based upon the color of a person’s skin had become so offensive that courts were dismantling affirmative action programs that explicitly prioritized race over merit.  A lot of Republican voters, unhappy with their party’s nomination of Senator John McCain, crossed lines and voted for Barack Obama’s nebulous promise of “hope and change” with the expectation that a post-racial America would take root.

President Obama and Attorney General Eric Holder chose another path.  They looked for ways to inflame racial tensions.  They deconstructed a half-century of American racial progress by routinely injecting racial controversy into matters that had nothing to do with skin color.  A black Harvard professor is detained in the Democrat stronghold of Cambridge, Massachusetts?  That’s because all cops are unconsciously racist (even the black ones).  A black male dies in a confrontation with a neighborhood watchman?  That’s because black boys are hunted outside their own communities.  Americans don’t want to pay more for worse health care?  That’s because wealthy white Americans are too selfish to understand the appeal of socialized medicine.

Whenever policymakers fought Obama administration policy, charges of racism were not so subtly leveled against them.  Instead of finally terminating affirmative action programs and other race-based discrimination, Obama and Holder reinvigorated an otherwise dying system of racial preferences and rebranded discrimination as a “virtue” under the umbrella of the Marxist tripe we know now as “diversity, inclusion, and equity.”  When Obama was elected, race relations inside the United States had never been better.  After eight years of an Obama-Holder strategy to make every policy dispute a racial dispute, race relations had severely deteriorated.  There is perhaps no better example of how backward Democrats’ notion of “progress” truly is.

Setting aside the tangible social harm that Obama and Holder inflicted upon Americans, it is not difficult to understand why they chose division over unity.  Had President Obama framed his election victory as vivid proof that Martin Luther King, Jr.’s dream was reality — proof, in other words, that the content of an American’s character matters much more than the color of that American’s skin — a generational struggle against racial prejudice would have been largely resolved.

Had Obama declared victory over racism, he would have become a transformational figure in American history.  But Democrats are not in the business of solving problems.  Solving problems diminishes the supply of potential victims.  And Democrats’ political success depends upon an ever-growing class of self-identifying victims.

When seen from this perspective, it is easy to understand how cancerous the Democrats’ governing philosophy is.  Unity — or the cultivation of a common national identity and purpose — is antithetical to Democrats’ Marxist directive to rally the “oppressed” against their “oppressors.”  By design, Democrats cultivate grievance and conflict.  They isolate subsets of American society, convince those subsets that they are victims, and cynically exploit Americans’ shared desire to seek justice for the oppressed.  For Democrats, whether some isolated group has actually been treated unfairly or unjustly is irrelevant.  They stir social passions by maximizing perceived insults felt from real or imagined grievances.  Then they feed on those passions to create explosive political movements capable of transforming imaginary victimhood into real political power.

Since the nineteenth century, Marxism has tried to cultivate grievance among a majority of blue-collar workers, but America’s working class has stubbornly resisted.  However bad working conditions might have been in the United States since its inception, the country long maintained the highest rate of intergenerational social mobility in the world.  The children of indentured servants became farmers.  The children of farmers became skilled tradesmen.  The children of skilled tradesmen became entrepreneurs.  The children of entrepreneurs became lawyers, bankers, and even politicians.

In other words, for most of America’s history, the United States has been a “land of opportunity” unburdened by traditional strictures of social caste.  Marxists found it difficult to create a class revolution when American workers were too busy making money and buying land.  Coincidentally or not, intergenerational social mobility in the United States declined only after the rise of the Federal Reserve central banking system, the implementation of broadly enforced income taxes, growing encumbrances upon private property, and the rapid expansion of the twentieth-century regulatory state.

More, much more

NSA Reportedly Purges Agency’s Websites Of DEI Terms

And Eric Holder, who was able to insert some racial bias into every situation. Textbooks should be written about how he and Obama set back race relations by decades. They did the same with gender and fagotry.

Growing up, we didn’t know people were different until the grownups said so. We didn’t have any tranny kids or any that didn’t know what gender they were or bathroom they went to.

The National Security Agency (NSA) is reportedly scrubbing its website content of newly banned terms, including “gender identity,” “allyship,” and “anti-racism.”

NSA websites and internal network pages containing any of the 27 banned terms will be deleted Feb. 10, according to a memo sent to staff obtained by Popular Information.

Anti-Racism, racism, DEI, equity, feminism, sexuality, and a litany of other terms are also banned, according to Popular Information, which first reported on the memo Monday. The memo notes that some of the banned words are used in other contexts not pertaining to diversity, equity, and inclusion (DEI), the report added.

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And people are afraid to stand up and say it’s bullshit because I’m not a racist, even if you call me one to make your case.