Why Celebrity Endorsements Don’t Matter Anymore

The most coveted political endorsement of 2024 didn’t move the needle.

On Sept. 11, Taylor Swift praised Vice President Kamala Harris’ campaign with a cat-themed snapshot. The most powerful celebrity on Earth had spoken, something Democratic pundits had been praying for ever since Harris entered the race.

It opened the celebrity floodgates. Bruce Springsteen. Beyonce. Lady Gaga. Arnold Schwarzenegger. Jennifer Aniston. Jennifer Lopez. Jeff Bridges. Ben Stiller. Will Ferrell. Julia Roberts. George Clooney.

Even the Avengers assembled for Team Harris. And Harris lost.

Bigly.

The far-Left press had celebrated every endorsement. Now, some of the same platforms bemoaned that they had little to no effect on the race.

The collective endorsements may have backfired.

Yet for all the Gen Z courtship and endorsements from celebrities with legions of young fans, vote tallies showed that Harris significantly lost ground among 18- to 29-year-olds compared to Biden.

The liberal Guardian also lashed out at outspoken stars.

‘George Clooney – who cares?’ Did celebrity endorsements actually harm Kamala Harris?

Americans are hurting. High gas prices and record-levels of inflation have made life harder. Unfettered immigration has impacted communities across the country.

Your average celebrity is mostly immune to all of the above. “The Hangover” star Zach Galifianakis hinted at this disconnect months before Election Day.

“It works to a point, but they have to win over rural America,” the actor continued. “Hollywood thinks it’s so important and that’s a problem. Actors are people too, and they’re citizens too, but I’m more on the small-town side of that than I am on the Hollywood side of that. That’s just me.”

His message fell on deaf ears. Now, some suggest celebrities will pump the brakes on future endorsements. Consider Kirsten Fleming’s thoughtful piece on the subject.

When a majority of the electorate overwhelmingly says the country is moving in the wrong direction and they’re being financially crushed by inflation, don’t bother with policy. Offer them a song.

Sung by a rich person. Preferably a very rich person with a mansion — who can also lecture them on how to vote.

She’s right. Yet it won’t stop the flood of celebrity endorsements in the mid-terms or the 2028 presidential race.

‘You Should Take It And Stuff It’: Megyn Kelly Names Major Celebs Among Biggest ‘Losers’ Of 2024 Election

“One of the big losers, the celeb crowd, we touched on this yesterday, Beyonce, loser, Oprah, huge loser, JLo — ‘You matter, you matter’ —loser, no one cares what you think. If you want to talk to me about what it is you’re doing to your skin, I’m all in, go on, you got my full attention. If you want to tell me who to vote for or what’s happening with the economy or immigration, please sit down,” Kelly said. “No one cares.”

more

because they aren’t real people. They are pretenders who get paid well and are famous, but don’t bring anything to the table.