“If you’re an advertiser and you don’t wanna advertise on Rumble or X, that’s totally fine. You have the option to do that. But the problem happens when you have a consortium, or a group like the World Federation of Advertisers, or the group that they created called GARM, which then assemble all these advertisers and agencies, which creates a huge amount of power for GARM to basically instruct these companies on whether or not and how they want to employ brand safety standards,” Pavlovski told Fox Business.

“They then can now discriminate against certain voices on other platforms,” he continued. “If they don’t like what some speech might happen on Rumble or X, they can say, we’re not going to touch that, which then causes advertising rates to go higher because now they’re only accessing a certain portion of the market and then drives higher prices for their shareholders and their brands. This harms the advertisers, the shareholders, it creates a higher fee for the agencies and also harms Rumble creators and Rumble viewers and the Rumble platform.”

Pavlovski went on to describe ad agencies as operating as a “harmful monopoly.”

The first email was from Diageo North America, a leading alcoholic beverage company that is part of the “GARM Steer Team,” Pavlovski noted. In an email to Rumble, Diageo wrote that “there is no scenario where we approve a platform that has Steven Crowder, Alex Jones or the like. The content on your platform is non-compliant pretty much across every category we try to avoid.”

Similar sentiments were expressed by Inspire Brands, whose chains include Dunkin’ Donuts, Baskin Robbins, Jimmy Johns and a number of additional high-profile brands. “To be honest [redacted], I would be opposed to showing up on the current version of the platform — the right-wing culture of the site is too polarizing from a brand standpoint today,” a representative for Inspire Brands wrote in an email to Rumble.

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I think people are dumbasses for not making their own coffee, but to go down this path after all the other companies have pulled SJW crap is stupid