Some corporations have been bowing to the religion of woke.
So far, Target has lost 8 billion for promoting pride children’s clothing, tuck (your dick) tranny bathing suits and their other Satan inspired stunts.
It finally came out. AB is truly woke. Their main customer base for decades is men, the beer drinkers. I don’t know the white/black breakdown other than 13% of the population is black, so I’m guessing more white beer drinking men.
Anheuser-Busch, the parent company of Bud Light, has pledged to purge its white, male employees in an effort to have a “more diverse and inclusive environment,” according to footage found on the company’s website. The company has seen its sales collapse since the disastrous Dylan Mulvaney advertisement campaign which wiped billions off the firm’s value, and chased millions of customers away.
In the video, one employee of Anheuser-Busch explains, “we’re still 40 percent women, and 60 percent men, still predominantly white: so there’s still work to be done.” The “work” to be “done” is apparently replacing white male workers with alternatives.
In doing this, another employee says, “I feel like I finally found my voice as a black woman, and I’m not prepared to lose it.”
Discussing the #CheerstoDiversityAndInclusion campaign, Anheuser-Busch’s European Diversity and Inclusion Manager, Lara Laila Gärber explains, “at AB InBev, what we wanted to do is ensure that diversity and inclusion is fully integrated in our business strategy.”
Anheuser-Busch has lost billions of dollars as a result of its decision to embrace diversity by partnering with Dylan Mulvaney for the now infamous ad campaign. The stock has also since been downgraded by HSBC.
Back to me.
As a person sitting in the grandstands watching the shit show, I’d say they were cutting their own throats. Not everything is for everybody every time. Different people like different things. Why you don’t promote your customers instead of demeaning them for the sake of woke and pleasing Blackrock ESG for your proper CEI scoring (how woke you are for DEI, CRT, etc.).
Bud Light sales began dropping in the first week of April and kept falling for weeks. The boycott has hurt other Anheuser-Busch beers, too, including Budweiser, Michelob Ultra and Busch Light. Sales volumes for rivals Coors Light and Miller Lite in the first week of May were up about 16% and 17%, respectively, according to Bump Williams.
Sure, it’s easy to say go woke, go broke, but this would be in textbooks in colossal marketing mistakes, except the colleges are just as woke. They’ll provide cover for this unless someone wants to actually teach success.
No spin in the world is going to be able to hide the sales numbers. They thought it would blow over, but they underestimated how sick the normal person in America is getting from having this woke crap shoved down our throats by the coastal elites.
Keep hiring those Harvard grads to lower your sales even more. I’d be hiring a bunch of male toxicity employees who actually understood the product and the customer. I bet Don Draper would do better in his sleep than this.
Bias is bias, discrimination is discrimination. Disparaging someone for the color of their skin, any color is racist. It’s sexist to judge against another sex. Funny how they promote dozens of genders, but discriminate against males. They are doing what they blame others for, the heights of hypocrisy.
As soon as I saw the Bud Light campaign with the tranny Dylan fake-a-girl as spokesperson, I had to ask who could be that out of touch with a customer base.
I was almost positive that it was from the Ivy League and most likely Harvard. I also figured it had to be a girl. No straight Bud Light drinking man would think a tranny would be a good idea. The final guess was it was a someone who was woke.
What gets me is what executive at Budwiser gave this the green light when it got to his/her desk? This had loser written all over it that any redneck in mid-America would instinctively know.
Here you go. Every guess I made was right, not that it was hard given what a FUBAR decision this was.
And there it is
Bud Light went woke & recently hired Alissa Heinerscheid, a Woke Ivy League grad, as the first woman to lead marketing for a major beer brand
She’s also now the 1st woman to destroy the largest beer brand in the industry
My already rock bottom opinion of Harvard was able to go lower.
I now await the case study or new textbook of colossal marketing mistakes along with Gillette trashing it’s male base and losing $8 Billion. I wonder which one will lose the most money and customers (and loyalty).
I give it a short bus as it is that bad of a mistake. It just confirms what I learned in the working world, that an Ivy League degree and especially Harvard are among the most overrated and overpriced mistakes parents make.
How tough can it be to sell beer, especially Bud? Get some guys, some trucks, animals (likely dogs) and good looking actual girls. Then film at the beach, a sporting event or concert. If you don’t want to spend the money on loser executives and advertising campaigns, cut the price a bit and you just got a bigger college customer base.
Go woke and go broke, every damn time.
Just to rub some salt into woke, the exec behind the Gillette ad was also a woke girl.
Carolyn Tastad, group president of P&G North America
And in her own words, how and why she killed the brand to be inclusive to a new generation. Like I said, she could have just given them a price break without chasing off the other 98% of her existing customers. You have to try really hard to be this bad. I wonder how proud Harvard is for teaching how to fail.
Whoever hired her made a bad decision.
Meet Alissa Heinerscheid, Bud Light’s VP of Marketing. She explains her strategy of using “inclusive” marketing to promote the brand to young people.
Delusions of Adequacy 