Cracker Barrel Trying To Overtake Jaguar In Wokeness

“Cracker Barrel” is currently trending on X (along with “Texas Democrats” and “Newscum”) with a reported 25,000 posts. The last time we checked in on Cracker Barrel was April of 2024, when its new CEO said the brand wasn’t as “relevant” as it used to be and that the brand had to be “revitalized.”

We’ve made fun of brand revitalizations before, such as the barely perceptible update to Walmart’s logo to Jaguaur’s radical and widely panned “woke” rebrand that tanked its sales. Cracker Barrel on Wednesday unveiled its revitalized logo, and people aren’t thrilled with it..

This was the first thing I thought of also.

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It’s right along with NASCAR who elimates every crowd favorite from Country Music to Confederate flags and then wonders why attendance and revenue is down.

get woke, go broke

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