How Proper Marketing Is Done, American Eagle Vs. Jaguar

Numbers NEVER lie.

Here are 2 different campaigns results:

American Eagle’s Sydney Sweeney ad:
– AE made $300m in a day
– $65m in free media exposure

Jaguar LGBTQ ad:
– sales in Europe plunged 97.5% in April
– from 180k sold in 2018 to 27k last year

Buyers has spoken! pic.twitter.com/xRuqSLMtJ3

— Patrick Bet-David (@patrickbetdavid) August 1, 2025