Coca-Cola is being blasted as “Woka-Cola” in an ad campaign highlighting the company’s support for men playing in women’s sports and its diversity, equity, and inclusion (DEI) agenda.
The ad campaign from Consumers’ Research hones in on the company’s leftwing advocacy and will feature a mobile billboard moving around Coca-Cola’s headquarters and museum in Atlanta.
“Coca-Cola should just call itself ‘Woka-Cola’ since it insists on putting woke politics ahead of its consumers,” Consumers’ Research Executive Director Will Hild told The Daily Wire. “Americans have made it abundantly clear that they want companies to stop pushing radical political agendas, but Coca-Cola refuses to listen.”
Consumers’ Research also sent out a “woke alert” highlighting Coca-Cola’s corporate advocacy for allowing men to play in women’s sports leagues and their broader support for the transgender movement. The organization previously hit the corporation over their support for DEI and their links to China.
Coca-Cola now sits on the advisory council of the Centre for Sport and Human Rights (CSHR), a leftist organization that advocates for “the inclusion of transgender athletes” in leagues that do not reflect their biological sex.
The group celebrated “the first openly transgender woman to compete” in the Olympics, male bodybuilder Laurel Hubbard.
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