As you enjoy the Super Bowl on Sunday, pay special attention to one of the 30-second ads that will be airing during the time-outs.
The ad, which features Shane Gillis, Post Malone, and NFL great Peyton Manning having fun at a wild barbecue, fueled by bright-blue cans of Bud Light beer, is no ordinary TV commercial. With its almost cartoonish celebration of masculine excess, the spot communicates two conventional beer-commercial messages: Bud Light is fun, and Bud Light is for guys. What makes it notable, though, is a third point, one it communicates only by implication: Bud Light is really, really sorry.
Bud Light is still trying to make up with the customer base it alienated on April 1, 2023. On that day, a brand that had been the top-selling beer in America for over two decades launched a social media campaign that would rock its customers, and not in a good way. Starring a transgender activist, Dylan Mulvaney, it celebrated Mulvaney’s first year of “girlhood.” Bud Light even sent Mulvaney a personalized can to mark this milestone date in Mulvaney’s transition from biological male to transgender woman, which millions had already followed on Instagram and TikTok.
This was not an April Fools’ Day prank as some believed, but a serious effort by the world’s largest beer company, Anheuser-Busch InBev, to “rebrand” its product.
They fucked up and may never recover, all to be woke. We know how much that sucks now and how much everyone is turning against both woke and DEI. Kill it dead
Delusions of Adequacy 