- Toyota’s RAV4 was the best-selling individual model in 2024, Jato Dynamics data shows.
- The RAV’s ascent to P1 ended the Ford F-150’s four-decade run at the top of the table.
- RAV4 sales grew 9 percent even though a successor is due; F-150 dropped 5 percent.
Presidents come and go, and gas prices ebb and flow, but for over 40 years there’s one thing Americans have been able to rely on, and it’s that the Ford F-150 is the country’s favorite vehicle. But that tradition ended in 2024, when The Toyota RAV4 knocked the F-150 off the top spot, industry figures show.
F-150 sales dropped 5 percent to 460,915 last year, according to data from Jato Dynamics, while Toyota RAV4 registrations increased by 9 percent to 475,193. The RAV has been snapping at the F-150’s heels for several years, but it’s never managed to topple it before. When the F-Series was crowned best selling vehicle in 2023, it was the 42nd time the Blue Oval truck had achieved the feat.
Well, for dead sure you knew it wasn’t going to be Ferrari or Porsche at the top
Delusions of Adequacy 