Jaguar’s design boss has dismissed critics laughing at his new creation, declaring Monday the car brand has shown “fearless creativity” in delivering an electric vehicle on the back of a divisive marketing campaign.
Gerry McGovern, who is in charge of design for Jaguar’s parent company, told a launch event on Monday in Miami: “Some may love it now, some may love it later and some may never love it. That’s what fearless creativity does.”
The British brand revealed the new concept car, the Type 00 (pronounced “zero zero”), to a mixed reaction, as Breitbart News reported, with an advertising campaign that failed to showcase even one single vehicle from the legendary British car company.
Get woke, go broke. Another Bud Light Story
Delusions of Adequacy 