People responded to Ferrari bragging about its commitment to ‘diversity and inclusivity’ by pointing out that the luxury car manufacturer forces customers to pass a ‘social status’ background check just to be able to buy a Ferrari.
Awkward.
In the wake of the Jaguar farce, when the heritage brand launched a new commercial featuring androgynous models, thereby alienating their core customer base, Ferrari appears to have said, “Hold my beer!”
It started with a post on X in which Ferrari boasted of its, “Commitment to equality, equity, and inclusion by endorsing the new Diversity and Inclusion Charter alongside @F1 and the @fia.”
However, that “inclusivity” doesn’t appear to extend to its own potential customers.
As Nick Sortor points out, Ferrari conducts exhaustive background checks on anyone who wants to buy one of their higher end vehicles to “ensure they fit the mold of the brand and its desired image.”
“Family background, social status and additional affiliations,” are also scrutinized before Ferrari will even consider taking your cash.
That doesn’t sound very inclusive!
“Nothing says “inclusivity” like requiring background checks and “social status checks” for ENTIRE FAMILIES before they’re allowed to purchase your cars,” commented Sortor.
Those cars breathe testosterone and Alpha male. This shit started as soon as they hired Lewis Hamilton as an F1 driver and he brought that diversity shit which brings down everything it touches.
I’ve always loved Ferrari, but will have a hard time liking a company with these principles. Grow a set and be the company Enzo created.
Look what it did to Bud Light and now Jaguar
Delusions of Adequacy 