And in marketing failure news, the rest of the world pushed back on Jaguar because 99% of normal people are tired of Woke, DEI and LGBT crap being rammed down their throats.
Get this:
As the mockery of Jaguar’s massive brand relaunch continues, one company exec is speaking out against the “intolerance” from the public.
Managing director Rawdon Glover said in a recent interview with the Financial Times that the campaign messaging was drowned out in “a blaze of intolerance” on social media. Glover also claimed that the colorful new ad was not meant to be “woke.”
“If we play in the same way that everybody else does, we’ll just get drowned out. So we shouldn’t turn up like an auto brand,” Glover told the outlet.
“We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes.”
The Jaguar exec said there have been “very positive” reactions to the campaign but that he’s been dismayed by “the level of vile hatred and intolerance” to the viral ad.
Glover added that the rebrand was done in part to attract new customers. “This is not a depiction of how we think our future customers are,” he said. “We don’t want to necessarily leave all of our customers behind. But we do need to attract a new customer base.”
Guess what? Your customers aren’t perverts or racists. They want a good product (something Jag needs to work on since the 60’s). This won’t turn out well
Delusions of Adequacy 
Gawd, can you imagine the shame. The only way forward for Jag is to be bought by Ford.
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