The woke have a longer lifespan in the UK, so he’s got that going for his job lifespan. Still, there is a saying that it only takes one rat turd to spoil a whole gallon of ice cream.
How did their CFO or CMO ever let this out the door? Did they not see that Woke just died a resounding death with the elections in America? Did they not witness the Bud Light debacle? The woke and especially the perverts can’t help themselves from preening though.
The mastermind behind Jaguar’s disastrous woke rebrand is a BLM-supporting LGBT activist who pledged to enhance the car company’s commitment to ‘diversity and inclusivity’.
Now it makes perfect sense.
Jaguar was vehemently ridiculed for releasing a new commercial as part of this rebrand that featured a group of androgynous individuals in bright clothing prancing around while glib messages that said “break moulds” and “copy nothing” flashed up on screen.
The advert contained no video footage or images of a car whatsoever.
It now emerges that the man leading the rebrand is designer and marketing guru Santino Pietrosanti, who bragged during an awards dinner that Jaguar had established over 15 DEI groups as part of the company’s “transformative journey.”
It cost Bud Light over a billion in revenue and years before their reputation gets restored, if ever.
Jaguar makes cool cars, but they just slit their throat with this one.
Delusions of Adequacy 