Tractor Supply Comes To It’s Senses, Ditches DEI/LGBT/Woke – Issues Apology, Vows To Serve Rural America After DEI Exposé

I’m glad corporations are starting to wake up. Here you have a store for people in the country who farm, have wild stock and for the most part are rural. Why they would have gone down the path of woke is beyond me, unless they hired a Harvard grad.

It was my go to source for Ivermectin during Covid. I loved the place. I can go in dressed in a camo hat, work boots, a dirty shirt and no one even notices me as I put my supplies on the checkout counter.

Now this good news. I can only hope the rest of the country wakes up and takes this fork in the road instead of being a Bud Light or Target dupe.

Tractor Supply Company, the national retailer of farm supplies, has issued a sweeping apology to its rural customer base after facing a storm of criticism over its diversity, equity, and inclusion (DEI) initiatives. Earlier this week, people lambasted Tractor Supply for a betrayal of its core demographic through its support of LGBT training, funding for pride events, advocacy for transgender rights, and pushing of climate activism.

Many have drawn parallels to the recent Bud Light controversy, in which the brand faced significant financial and reputational losses after its partnership with transgender influencer Dylan Mulvaney. Responding to the uproar, Hal Lawton, CEO of Tractor Supply, led a public reevaluation of the company’s policy directions. Today, the company released a detailed statement outlining significant changes to its internal policies and community engagement strategies.

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