Forbes, Harvard Celebrate February 2, 2023

Looking back at what their graduates have achieved.

The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.

Alissa Heinerscheid, vice president of marketing for Bud Light, is the first woman to ever lead the popular brand.

“As the first woman to lead the biggest beer brand in the world, it’s an amazing opportunity to really evolve and elevate Bud Light, this brand I love,” says Heinerscheid.

The Bud Light commercial, which will air during the Super Bowl, features actor Miles Teller and his wife Keleigh, and it’s called “Hold,” as Keleigh is facing a situation people everywhere do – being on hold on the phone.

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And look how far they have come with the support for Palestine.

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