Ranking The World’s Most Popular Beers, By Generation

What are the most popular beers by US generation? Visual Capitalist‘s Marcus Lu has delved into the data based on a consumer survey conducted by YouGov which looks at what Millennials, GenX, and Baby Boomers like to consume the most.

The “popularity” metric represents the % of people who had a positive opinion of that beer. Note that YouGov surveys are conducted with a representative sample of 1,500 respondents.

Overview: Millennials

U.S. millennials appear to favor foreign beers, with the top five spots taken by Dutch (Heineken) or Mexican beers (Modelo, Corona).

While not exactly a beer, White Claws (which have a similar alcohol content) claimed sixth place. Hard seltzers have become very popular in recent years due to their variety of flavors, attractive packaging, and relatively low amount of carbs and calories.

Overview: Gen X

Gen X also has a strong preference for foreign beers, particularly Guinness (fun fact: Over 31 million Americans claim to be of Irish descent).

Boomers are next if you go to read Here. Not a damn one of them drinks Bud Light though.

2 thoughts on “Ranking The World’s Most Popular Beers, By Generation

  1. No Bud Lite, but, they are jumping on the Modelo bandwagon. And guess who owns both of those brands of “beer”? Yup Anheuser-Busch…

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