Another Get Woke, go broke.
Sports website Deadspin’s bad year hit rock bottom after a rocky start.
G/O Media sold Deadspin to European firm Lineup Publishing. Its website says the company is located in Malta.
“Lineup Publishing is a newly formed digital media company described in their own words as ‘dedicated to creating, acquiring and managing high quality media brands across a variety of sectors,’” G/O Media CEO Jim Spanfeller wrote to employees.
Spanfeller told everyone that Lineup Publishing will not bring over any existing staff. It will “build a new team more in line with their editorial vision for the brand.”
Lineup Publishing will “take a different approach” to sports coverage.
G/O Media acquired Deadspin in 2019. Before that, it fell under the Gawker umbrella, which sold it to Univision after having to pay Hulk Hogan millions and going into bankruptcy.
G/O Media recently closed down Jezebel and Splinter News. It sold LifeHacker last year.
People are getting tired of the woke crap. This is just another domino in the fall of that ideology.
Delusions of Adequacy 