Bud Light is returning to the Super Bowl with a 60-second ad representing the beleaguered beer’s biggest bid to recover from a consumer boycott last year.
Bud Light parent Anheuser-Busch will also run a minute-long Michelob Ultra commercial featuring soccer legend Lionel Messi, as well as a 30-second Budweiser spot highlighting the work of its wholesalers and featuring its Clydesdale horses, the company said.
“We need to make sure for these moments of massive reach that we choose the right brands to meet the moment, not only on the TV screen, but brands that can really scale out the opportunity that Super Bowl and the NFL playoffs and everything else provide,” said Kyle Norrington, Anheuser-Busch’s chief commercial officer. “These are the brands that we thought deserve that opportunity this year.”
Thirty seconds of commercial time during the Super Bowl will cost many advertisers around $7 million, but prices can vary based on factors including how many spots companies buy.
Bud Light’s ad is the culmination of a five-month campaign around the National Football League, itself part of a wider marketing push to salvage the brand following the boycott that cost Bud Light its title as the top-selling U.S. beer to Modelo Especial.
There are some groups of people you just don’t want to piss off. Beer drinkers seem to be in that category. The only people I’ve seen drinking one since they put the pervert on air in what has to be one of the worst marketing campaigns in the history of advertising (thanks to a woke girl from Harvard) were two ladies at a sailing event. That explains a lot right there.
I hope this is a lesson to the rest of the world who thinks regular people are going to put up with this shit. Everyone has a limit and that got filled up a long time ago for most by forcing this woke crap on us when no one wanted it.
What they really need to do if the want to come back is to apologize for being woke and saying they want to be the beer for Joe six pack and not for freaks, trannies and people who hate America.
Delusions of Adequacy 
Funny story. It’s the early ’80’s and I am in a college marketing class one Monday morning I February. Teacher announced a pop quiz. Everybody groans and gets out a piece of paper and the professor says ” Write down as many commercials as you can remember from yesterday’s Super Bowl.
Huge failure. Nobody remembers more than three, in a 50 person classroom. From there we talked about how MUCH money was spent for how little return.
Gawd, I must be ancient!
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