Inside Disney’s disastrous year of box office flops

2023 marked Disney’s 100th anniversary of making movie magic.

It also marked a disastrous year at the box office. 

Out of eight major theatrical releases from Disney this year, seven of them significantly underperformed with audiences not just in the U.S. but overseas as well. 

A look back at the rough year for the House of Mouse:

Superhero slump

One of the most popular film franchises in the 21st century has been the Marvel Cinematic Universe. Ever since 2008’s “Iron Man,” Disney’s catalog of superheroes and the stars that play them drove tens of millions of Americans into theaters. That wasn’t the case with two out of the three Marvel flicks released in 2023.

The first was in February with “Ant-Man and the Wasp: Quantumania.” Despite an all-star cast including Paul Rudd, Michael Douglas, Michelle Pfeiffer and Bill Murray, the $200 million-priced film earned only $215 million domestically and $476 million worldwide, far short of the $600 million it needed to break even on its theatrical run, according to Variety. That’s less than the $519 million worldwide earnings from the first “Ant-Man” film in 2015 and the $623 million the second installment earned in 2018 (not adjusted for inflation). 

“The Marvels,” however, opened to just $46 million and may not even reach $100 million domestically (its total gross so far is less than $90 million domestically and roughly $200 million worldwide), making it the lowest-grossing Marvel film in the entire franchise and putting it in box office disaster territory, given its reported $274 million budget.

story

I was a super hero fan and a Star Wars fan. Disney, courtesy of Kathleen Kennedy made them woke and terrible. Ultimately, the are all but unwatchable. It’s going to be a long time before I can see good movies again. Men, and white’s are not the villains every time. Captain America was a hero since WWII, even he is going woke in the new rendition.

I will probably see Ferrari though. I’d own one if I had some F/U money come my way.

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