So, How’s That Pride Month Thing Going So Far? We’re Up To Woke Weariness And Bud Lighting

It looks like the country (except for the coastal elites, who are perpetually out of touch) has had a belly full.

Pride logos are being turned back from their crayon colors so that the companies won’t lose their asses in the stock market.

New terms are being invented (see the title). The realization that young woke and fresh new faces in corporate marketing wasn’t as good as it sounded.

Here’s a sample:

The mainstream media is dominated by coastal bubble elites who — I promise you — really believe that most Americans hold their opinions. These are people who live extraordinarily insular lives. They may have met the occasional Republican, but they’ve never had a conversation with one. That would be icky. It’s like when I go out to a sports bar to watch a University of Arizona basketball game since I’ve been back in Tucson — I’m awash in a sea of people who agree with me. If I go to another bar — HEY! — more friendlies.

The weariness I alluded to in the headline has been exacerbated this year by both the Bud Light brouhaha and Target stores deciding that they needed Pride merch for the kiddies. Back to the caring point, people on the right have really started to care where our money is spent. The financial losses that both brands have suffered have been significant. It’s perhaps the first time that those of us who aren’t on board with hyper-sexualizing little kids in the name of “tolerance” have felt like we still have a voice in this national conversation.

Athena wrote something over the weekend about Bud Light marketing VP Alissa Heinerscheid that had a paragraph that began with a gem of a line and finished with an example of real tolerance:

As we savor the first-ever “Pride Month,” during which woke CEOs are coping with the new reality that rainbow spokescreatures are currently radioactive, we also spare a thought for the benighted executive who made such an incredibly poor decision that it has already generated a new term in the business world: “Bud Lighting.” We are conservatives, after all, and even while we love us some schadenfreude, we still care for the human beings at the center of the sh*tstorm they caused.

The real fault in the debacle isn’t Heinerscheid’s. It’s the higher-ups at Anheuser-Busch InBev who decided to hire a marketing exec because she was younger and fresher, and none of them had any clue as to how to appeal to customers under the age of 50. There’s a good chance that Heinerscheid has never been in more than five bars in her life that served enough Bud Light to need to restock it every week. Personally, I’d like to thank her for getting so many conservatives to stop drinking the second crappiest beer in America (Miller Lite is still the worst). It’s basically the Boone’s Farm of beers — something you should only be drinking until your tastebuds grow up and you get a job.

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