We just completed the SWG analyst event. We took the position that this wasn’t a closing of the 2005 year, rather an opportunity to open up new possibilities for next year. This will come with BIG changes in the analyst group.
It is clear that SOA and Software as a Service are big issues for us in addition to the Open Standards road we travel on at IBM. I live in partner land, but I’m going to team with WebSphere a lot to begin the new year for messaging SOA to partners and why it matters.
Other opportunities are opening up to ISV and Developer Relations that only two years ago we struggled to get any visibility on. That is a pleasant turn of events.
On the developer side, all the acronyms will play, but AJAX seems to be wanting to nose ahead right now…don’t worry LAMP’rs, PHP’rs…lots of love left in the division still for you also.
The big personnel move was the retirement of Dave Liddell, whom I’ve had the pleasure of learning from for the last 5 years. Dave understood how to deal with the executives and the analysts from a big picture, without getting caught up in the weeds. He showed me lots of ways to deal with issues that I’m grateful for.
New at the helm will be Sarita Torres. This is my second go around with Sarita, as we worked together in the PC Group. She built a first class program for a division that was getting hammered by everyone, competitors and press alike. In the end, we had one of the best analyst programs in the PC industry and learned a lot of lessons. It is true that you have to try harder being number two….only we were really about number four back then. Nevertheless, I’m looking forward to working together again.
So instead of coming out of our biggest event with a year completed, we have tons to do, more for me than any other meeting. I can’t wait.
Update: Now that a lot of social media pressure has cut the lunch/poop talk down, combined with multiple Twitter platforms, it has become a powerful tool. I find myself opening Twitter as my first site now to find out what is going on. I have refined it to include those people and topics that are meaningful to me and it gets me the information I need better than almost any other platform.
I get a lot of information from blogs still that I tweet or vice-versa and can know what is going on around the world on multiple issues. Again, refinement is the key.
I define the refinement requires that I only follow what is crucial to my interests at the time. Since what I’m following changes, so does my sources of information. That is why I’m not too worried about who or how many I follow, nor who or how many follow me. Attaining numbers is far different from attaining knowledge and information.
Platforms like this along help me eliminate bias which is killing former information platforms like the network news and print media.
I follow trends. I’ve seen much about this platform recently that has caused me to think about it. I use it sparingly and don’t post that much as I’ve always maintained that no one cares that much about what I’m doing with my time.
As an Analyst Relations Best Practice, I find that it is good to know what the analyst is doing to be on familiar terms with what they are doing. Additionally, when I can’t reach them, I direct message an analyst as a back channel and it is very reliable.
The first article I noticed though was by Zach Whittaker who wonders “Twitter, is there any point”?
I often wonder this as Twitter follows Sturgeon’s Law. If you look at the comments of this blog, it laments that many talk about lunch, flights and bowel movements.
On the plus side, he notes: “Twitter is what we call an “Enterprise 2.0″ application; not only a web application which tells the world what you’re doing, but is highly influential in the way businesses run, keeping customers and partners informed and gaining feedback on services. ”
On the negative is: “Whilst it may be a next-generation application, I still struggle to see the point it makes, or the impact it has. With the API and development opportunities, it’s certainly made an impact in developing technologies such as Adobe AIR, but besides this I fail to see why I should continue to update mine; something I haven’t done in months.”
The next thread was the Mumbai terrorists following Twitter. I’m not so sure it’s a good thing to tell them where you are if they are trying to kill you. It is not as bad though as CNN ratting out citizens trying to hide.
Recently TPTB declined $500 from Facebook to buy Twitter, so I’m wondering if they know something I don’t about its value. The jury is out for me other than as a tool to reach certain people, but I know that the hunter in me instinctually says look for cover, not expose yourself.